SEO Benefit to SSL Certificate
-
Our site does not have an SSL certificate. I have read that in the process of adding one of URLs need to be redirected and that some link equity can be lost.
Implementing an SSL certificate sounds somewhat complicated and far from risk free.
Is there a tangible SEO benefit to upgrading to SSL? Will doing so help SEO in a tangible manner that justifies the cost, time and aggravation?
Thanks,
Alan
-
Just like everyone else here responded, ssl is no major ranking factor. Implemented ssl on 8 websites during the last 4-6 months and there was no change in ranking.
-
I only know clients wich are using ssl since google considers it.
I have some insights to these sight, there ist no visible change in traffic or ranking.It is not better, but its also not worser (but implemention is done right, I read that here over 60%
do it in a wrong way). What I mean - done wrong may be bad for your ranking. -
I have implemented SSL about 5 months ago, and have not seen much of a benefit. Also you have to consider that sites running SSL are invariably slower as well, although Cloudflare can help with that.
The only thing I currently like about SSL are the EV SSL certificates (the green bar with your company name) as I believe these allow some sense of authority to be seen by users.
-
Hi,
I have implemented SSL certificate three months ago but I haven't seen any tangible SEO benefits on my site.
If you are running E-commerce site then you should implement it .
Thanks
-
"If you're only doing this for SEO benefits, though, I think there are better places to spend your time and money. Google may turn up the volume on this factor over time, but the evidence for major benefits is still lacking."
^ This. This. This.
-
I'm afraid the short answer is that we don't really know. Google is pushing that direction, but sites that have taken the plunge aren't reporting much in the way of verifiable gains. As you said, there is a real risk, too, and it can complicate some things.
As Patrick said, there are many legitimate business cases for having SSL, and if you're dealing with commerce or private data, you really should look beyond the SEO aspects. If you're only doing this for SEO benefits, though, I think there are better places to spend your time and money. Google may turn up the volume on this factor over time, but the evidence for major benefits is still lacking.
-
Hi there
I have not directly, I am just going off of what Google has publicly stated.
I will say this - if you are collecting information or taking transactions, HTTPS is a best practice for those types of sites. It shows you have taken the proper steps in securing user information.
-
Hi Patrick:
Google has hundreds of ranking factors. Do you know of anyone who has implemented this switch to SSL certificate witnessed a ranking/traffic improvement as a result? -
Hi there
Yes. Google has stated they consider this a ranking factor. While not a huge one, it's still considered one, and they have come out and said "Hey, we value this, and consider it in our rankings".
A couple of resources for you:
Search Engine Land
Moz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for SEO 2021
What are the best way to do on page and off page seo in 2021?
Intermediate & Advanced SEO | | SaraClay0 -
Recommended SEO Companies
Looking for advice here.... We are a small business looking to secure/increase rankings in the search engines. What are some recommended SEO agencies/companies that are effective with today's search engine optimization standards. _ Thank you_
Intermediate & Advanced SEO | | wickerparadise0 -
How have your SEO Audits evolved over time?
Hi guys, SEO Audits used to be so focused on the basics like title tags, meta descriptions etc. but now more than ever, SEO is a discipline which encompasses everything from content marketing to UX design. Would be great to hear from everyone how their audit templates have evolved over time to keep up with the latest updates in SEO and algorithm changes! Which new sections have you added and which have you removed?! Cheers, Daniel
Intermediate & Advanced SEO | | Daniel_Morgan0 -
Joomla SEO
With so many articles on the web talking about how difficult Joomla is to work with in regards to SEO, I'm curious as to what techniques / changes you guys make when using Joomla with your SEO / inbound practices? Any extensions that you love? An extensions that you hate?
Intermediate & Advanced SEO | | DougHoltOnline0 -
SEO Site Analysis
I am looking for a company doing a SEO analysis on our website www.interelectronix.com and write a optimization proposal incl. a budgetary quote for performing those optimizations.
Intermediate & Advanced SEO | | interelectronix0 -
SEO benefit of tracked URLs
I've found a lot of mixed info on this topic so I thought I'd ask the experts (Moz community). If I'm adding tracking parameters to URLs to monitor organic traffic will this affect the rank/value of the original clean URL? If so, would best practice be to 301 redirect the tracked URL to the original:
Intermediate & Advanced SEO | | IceIcebaby
i.e. redirect www.example.com/category/?DZID=Organic_G_NP/SQ&utm_source=Organic&utm_medium=Google TO www.example.com/category Thanks for your help!
-Reed0 -
Does having a ? on the end of your URL affect your SEO?
I have some redirects that were done with at "?" at the end of the URL to include google coding (i.e. you click on an adwords link and the google coding follows the redirected link). When there is not coding to follow the link just appears as "filename.html?". Will that affect us negatively SEO-wise? Thank you.
Intermediate & Advanced SEO | | RoxBrock1 -
SEO consultant/expert
I am looking to hire an SEO expert that can not only make suggestions/perform audit, but also execute changes. Of course lots of companies are available, but I am ideally looking for an individual with a nice track record. No offense to SEO firms, but I am not interested in paying for overhead, etc. Curious to know if others have gone this route and what the experience has been like. Thanks!
Intermediate & Advanced SEO | | MNKid150