How does Tripadviser ensure all their user reviews get crawled?
-
Tripadvisor has a LOT of user generated content. Searching for a random hotel always seems to return a paginated list of 90+ pages. However once the first page is clicked and "#REVIEWS" is appended to the URL, the URL never changes with any subsequent clicks of the paginated links.
How do they ensure that all this review content gets crawled?
Thanks,
linklater
-
Domain authority is the key here, now only their links get crawled but they all get ranked, usually in the top 10.
-
The review pages actually do change. These are 2 URLs for 2 reviews on the same property:
http://www.tripadvisor.com.au/ShowUserReviews-g255060-d255650-r265622033-Hilton_Sydney-Sydney_New_South_Wales.html#CHECK_RATES_CONT
http://www.tripadvisor.com.au/ShowUserReviews-g255060-d255650-r265582073-Hilton_Sydney-Sydney_New_South_Wales.html#CHECK_RATES_CONT
They don't change after the hash - they change before it. And the ones you're talking about:
http://www.tripadvisor.com.au/Hotel_Review-g255060-d255650-Reviews-or10-Hilton_Sydney-Sydney_New_South_Wales.html#REVIEWS
http://www.tripadvisor.com.au/Hotel_Review-g255060-d255650-Reviews-or20-Hilton_Sydney-Sydney_New_South_Wales.html#REVIEWS
-
Hallo Linklater,
The short answer, internal site structure + domain autority.
For the long answer, could you provide me with an URL example? I tried to duplicate your setting but didn't find the pages you describe.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why doesn't my website crawl by Google?
Hi mozzers and members, I am having issues, why my website: http://profilecosmeticsurgery.com/ crawl by Google? let me share more clearly when this starts happening. A month or around 45 days back our website is being indexed and crawled quite well without any issues with having .html extension pages with static built website.
Intermediate & Advanced SEO | | SEOOOOOoooooooo
We finally thought to change to .php version and make whole website and its pages to be treated dynamically.
Once we changed all changes, thereafter this issues started. It has been more than 45 days, our website isn't being crawled since then. I didn't know what are the things preventing this to? Please help. Thanks in Advance Capture1.PNG0 -
Prevent Google from crawling Ajax
With Google figuring out how to make Ajax and JS more searchable/indexable, I am curious on thoughts or techniques to prevent this. Here's my Situation, we have a page that we do not ever want to be indexed/crawled or other. Currently we have the nofollow/noindex command, but due to technical changes for our site the method in which this information is being implemented if it is ever displayed it will not have the ability to block the content from search. It is also the decision of the business to not list the file in robots.txt due to the sensitivity of the content. Basically, this content doesn't exist unless something super important happens, and even if something super important happens, we do not want Google to know of its existence. Since the Dev team is planning on using Ajax/JS to pull in this content if the business turns it on, the concern is that it will be on the homepage and Google could index it. So the questions that I was asked; if Google can/does index, how long would that piece of content potentially appear in the SERPs? Can we block Google from caring about and indexing this section of content on the homepage? Sorry for the vagueness of this question, it's very sensitive in nature and I am trying to avoid too many specifics. I am able to discuss this in a more private way if necessary. Thanks!
Intermediate & Advanced SEO | | Shawn_Huber0 -
Should i get witty with folder name of Blog?
I understand the importance of keywords, but I also worry about the usability factor. Curious - anyone ever study about the impact of calling your WP folder "blog" vs "long-primarykeyword" Im thinking of something generic /blog
Intermediate & Advanced SEO | | inmn
/community
/articles
/info Vs long keyword /long-keyword/ ANyone have any input? Every time I search, i see things about Folders vs Subdomains, etc. Thanks everyone for your feedback!1 -
Page A Best for Users, but B Ranks
This is real estate MLS listings related. I have a page "B" with lots of unique content (MLS thumbnails mixed with guide overview writing, pictures etc) which outranks "A" which is a page simply showing MLS thumbnails with map feature included. I am linking from "B" to "A" with anchor "KEYWORD for sale" to indicate to search engines that "A" is the page I want to rank, even though "B" has more unique content. It hasn't worked so far.
Intermediate & Advanced SEO | | khi5
Questions: Should I avoid linking from "B" to "A" as that could impact how well "B" ranks? Should I leave this setup and over time hope search engines will give "A" a chance to rank? Include some unique content on "A" mostly not viewable without clicking "Read more" link? I don't foresee many users will click "Read more" as they are really just looking for the properties for sale and do rarely care about written material when searching for "KEYWORD for sale". Should I "no index, follow" A as there are limited to none unique content and this could enhance chance of ranking better for B? When I write blog posts and it includes "KEYWORD for sale" should I link to "A" (best for users) or link to "B" since that page has more potential to rank really well and still is fairly good for users? Ranking for "B" is not creating a large bounce rate, just that "A" is even better. Thank you,
Kristian0 -
Offering discounts and getting backlinks - concerned.
Hiya Mozzers, My client is about to offer discounts (to a few large multinationals... for staff) and there's every possibility these will appear on the web, with a backlink to my client's website (perhaps direct via websitest / via online newsletters and so on). I am thinking of telling client to restrict the number of companies they interact with while I monitor backlinks in case there's some kind of problem with backlinks generated. I am also telling them on no account to ask for backlinks or encourage keyword rich links. Any thoughts on this, anybody? Is there a risk of penalty or am I just being paranoid?
Intermediate & Advanced SEO | | McTaggart0 -
Is it safe to not have a sitemap if Google is already crawling my site every 5-10 min?
I work on a large news site that is constantly being crawled by Google. Googlebot is hitting the homepage every 5-10 minutes. We are in the process of moving to a new CMS which has left our sitemap nonfunctional. Since we are getting crawled so often, I've met resistance from an overwhelmed development team that does not see creating sitemaps as a priority. My question is, are they right? What are some reasons that I can give to support my claim that creating an xml sitemap will improve crawl efficiency and indexing if we are already having new stories appear in Google SERPs within 10-15 minutes of publication? Is there a way to quantify what the difference would be if we added a sitemap?
Intermediate & Advanced SEO | | BostonWright0 -
Impossible to review a google places (plus) location from iOS???
So it seems with the recent shift to google plus for all local listings, it is no longer possible to leave a review for those locations from an iOS device. Is this true? has anyone found a work around?
Intermediate & Advanced SEO | | adriandg0 -
Getting a site to rank in both google.com and google.co.uk
I have a client who runs a yacht delivery company. He gets business from the US and the UK but due to the nature of his business, he isn't really based anywhere except in the middle of the ocean somewhere! His site is hosted in the US, and it's a .com. I haven't set any geographical targeting in webmaster tools either. We're starting to get some rankings in google US, but very little in google UK. It's a small site anyway, and he'd prefer not to have too much content on the site saying he's UK based as he's not really based anywhere. Any ideas on how best to approach this?
Intermediate & Advanced SEO | | PerchDigital0
