Recommendations for a collaborative workflow for an integrated content marketing / social media campaign?
-
We are currently using an excel spreadsheet that is a homemade checklist of all of the various places we want to post. We take one topic, and we make various formats (video, promotional image, blog article, press release) and we list all of the posts we want to make in all of the channels (Twitter, LinkedIn, FB, instagram, pinterest, etc.). Is there any articles that describe a more streamlined way to do this? We have tried basecamp but looking for other options. We have a small team of about 5 people that collaborate to design, write, and post the content. I was looking for an article that describes the workflow that might simplify the communication and execution of this process. Thanks!
-
you can use base camp its excellence in my opinion there are other tools like teamwork Or some people like asana
much better is conductor
http://www.conductor.com/why-conductor/core-features/
hubspot.com is there now as well.
https://seomoz.zendesk.com/entries/20974818-SEO-Workflow-Task-Management-Colaboration
http://blog.capterra.com/9-best-basecamp-alternatives/
http://blog.capterra.com/asana-vs-basecamp-clash-titans/
https://www.teamwork.com/landing/teamworkpmvsbasecamp/
http://www.wordstream.com/prioritizing-workflow
I hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't spend my ad budget. Any recommendations?
What do you do when Facebook won't spend your ad budget, no matter what you do or how high you bid? We've tested a large audience (2.2 million reach) under a single ad set versus many smaller ad sets with tighter targeting (50-150k reach). We've tested auto bidding versus manual bidding with bids as high as 1000% higher than Facebook's recommended bid. We've tested many versions of creative with and without text overlay and our relevance scores are high. Nothing seems to work. Our Facebook rep and Facebook technical support keep recommending to stay with one ad set and one ad, but that's not spending either. Most days we are getting less than 20% budget utilization. Has anyone experienced this situation before? Does anyone have any recommendations?
Social Media | | Liggins0 -
Social media signals and their roles in Google rankings
Hello, I keep on hearing that social media signals have a role in the way Google ranks pages and sites, but for now, I haven't seen any hard evidence of that. Like any other company, we have pages on facebook, linkedin, google plus and twitter, to which we post daily. No, there are no clients coming in from social media, so I was wondering if it's worth investing time in adding every day updates, unless those count in ranking on Google. What do you think, is there a link between social media and Google rankings, and how much does this weight in ranking my sites? Thank you
Social Media | | anitawapa0 -
How to market spiritual, product, and service site on very low budget
Hello, How would you recommend marketing this site? We write all sorts of intelligent articles, healing articles, have a Shaman who sells healing services, are on the forefront of product development in our field, sell products, and will eventually make money through ads as well. We are about to add a few products such as orgonite, see here, t-shirts, and we want to promote the services of this person whose writings are on this page. We're adding a thorough local and distance healing page (soon to come) for that person (Earth Thunder). Our donate page is here. We give away 30% of our products as gifts. Our Facebook page is here. We are barely getting started. How would you recommend doing on-site SEO, marketing, and content for this site? Any other suggestions you have would be very welcome. I'm finding it challenging since we're so unique. Thanks.
Social Media | | BobGW0 -
Should I be worried about a duplicate content issues between LinkedIn and my blog posts?
I sometimes take my original LinkedIn post and repost it to my blog. Since Google indexes LinkedIn posts, is there any need to worry about duplicate content issues? Or will Google recognize the common author/ownership?
Social Media | | CQMarketing1 -
Links to Social Media Sites
I am in the process of updating my website where all the URLs of my individual blog pages are changing. I have, in the past, done a lot of link sharing on Facebook, Linkedin and Twitter of my individual blog posts, but now on the new site my links will be different. Therefore, when I launch the new site anyone clicking on my previous tweets or facebook shares will get a broken link. Is there a tool I can use that identifies all the links on social media sites? Opensite Explorer doesn't show these - unless I am missing something? Any tips on how to overcome this would be very useful. thanks
Social Media | | goodge0 -
Social Media and Reporting
Hello All, I am looking for some opinions regarding social media plans. We are looking to provide plans as follows: plan a Facebook/Twitter setup 1 hour training Google Local set up Slideshare 4 facebook posts/mo 4 tweets/mo (original, not syndicated) content brief 2 downloadable objects (slideshows, pdfs, brochures ect) and submitted to slideshare 2 press releases and submitted to pr outlets Plan b Acct set up 1 groupon or living social deal squidoo scribd. flickr setup 2 hour training on tools 8 facebook posts/mo 8 tweets/mo google local 3 press releases 2 downloadable pieces submission to slideshare (with lead generation) content brief Plan C Acct set up 1 groupon or living social deal squidoo hubpages scribd. flickr setup 2 hour training on tools 12 facebook posts/mo 12 tweets/mo google local yahoo local 4 press releases 2 downloadable pieces submission to slideshare (with lead generation) content brief Plan D Choose your own adventure this will be where a client can choose up to 4 of the aforementioned services with a 2 hour training session and the price will be custom. I really appreciate your assistance and look forward to your wise responses!!
Social Media | | imageworks-2612900 -
Social Bookmarking
Hello, In our SEO package that we use to sell our product to clients we list Social Bookmarking as one of the services we provide. What is the appropriate amount of social bookmarks that we should obtain monthly? How heavily do these weigh in your opinion? Thank you for your time
Social Media | | imageworks-2612900