Ranking Go Down

[Sanjayth]

Hello

My website www.prismpharmamachinery.com Ranking Down last from 5 to 6 month, Before It was Up, goes down By 5 to 6 pages.

Any Expert can help for this query, Then Please reply.

Thanking you in advance,

[evolvingSEO]

Hi Sanjay

There's a lot of issues with this site. I'll list out the worst ones I saw:

• There is a lot of unnatural link building as you can see here in the Open Site Explorer anchor text report - way too many links for "pharma machines manufacturer" and other commercial keywords
• There's tons of keyword stuffing on the site itself. The homepage header does not need to have all those variations of keywords for example. Your title tags are also long lists of keywords. Check out Google's guide for title tags.
• You're linking out to web designers and SEO companies in the footer, also with exact match commercial keywords - it definitely would count as links that are being given to sites in unnatural ways possibly.
• There are issues with the graphics and design which might deter users and give you bad user metrics. The graphics are low quality and show pixels. There is a broken image at the very top of every page. I would clean those up and make it look higher quality.
• Social accounts like Twitter are just stuffed with keywords as well: https://twitter.com/prismpharma - you'll want to clean up social accounts and remove keyword stuffing.

You probably ranked where you did artificially before, because of the spammy links etc. So it may take some time of doing things to right way before you rank well again.

-Dan

[evolvingSEO]

Hi Tafser - thanks for helping out! Just want to point out, looks like they have a mobile site at a mobile subdomain which passes the test: http://m.prismpharmamachinery.com/

Dan (Moz associate)

[kwoolf]

To add to Tafser's response, you're YSlow score could be better, currently overall performance score of 67. There is a whole lot you can do to increase performance for both visitors and search engines. Another mention is that your static content is rather thin. I compared the meta keywords you added to your page content, and I imagine if you used Moz On-page grader you'll find that you could do much better.

It's understandable to have many products, but you may want to try moving those product links off your homepage and onto a product category page, and then create content to help your homepage rank better for your selected keywords.

[metafser]

Hi Sanjay Thakar, I checked your website is not mobile friendly. May be, you know Google is downing non mobile-friendly website from mobile search. I think, you are facing for this reason. And Anther option is what about your outbound link method. Check it out from your webmaster tool. I think, your website is getting outbound juice from spamming link. Besides, I am really confused about your Homepage linking.

Do you know about Home Page linking ?

"When you have PageRank, the amount of PageRank that flows through the outlinks is divided by the number of total outlinks. So if you have 100 links, you will divide your PageRank by 100; if you have 1000 links you will divide that PageRank by 1000. So if you have a huge amount of links, the amount of PageRank flowing out on each individual link can become very, very small"

See the matt cutts video: https://www.youtube.com/watch?v=QHG6BkmzDEM

I gave you 3 point. Check this out, which method you applied, that was wrong. I think, You can solve this problem by yourself.