Is it a good idea to have campanion site?
-
I am just thinking to start a companion site, do you think its a good idea to have this sort of site. As i believe it may be the good source to get good referral traffic from this site.
-
I'm going to assume you're talking about another, smaller website in the same industry. We call these "satellite" websites and, generally speaking, they're not a good idea. As Bryan Leo mentioned below, there are some exceptions to the rule but without knowing more about what you're trying to do I would have to answer "no". Like Martjin said, it would be better to increase your efforts on your main site than to spread them across multiple sites in the same niche.
-
Hi Ikkie,
If you mean a companion site, then I would say it depends on what content you plan to host on it and how that content will not only differ from your main site, but how it'll add to it.
If you mean a campaign site, then I'd say so long as the campaign is strong and you're doing a lot with social media to promote it, then I can't see it being a bad idea.
I hope that helps, and if not, please provide more details so we can help you out as best as possible.
-
As far as I could know based on your description I'd like to know if there also is a main site. If there is why not do all your campaigns and content performance over there so you would fully benefit from doing everything over there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Developing supporting content for main ideas
I attended Mozcon this year and the session by Joe Hall "Rethinking Information Architecture for SEO and Content Marketing" has me considering some changes to our site structure and architecture. I'm currently putting together a landing page for our webinars but could things like webinars and case studies be considered supporting content to our main ideas? For example instead of my architecture being: home > webinars > webinar about an idea It could be: home > main idea 1 > webinar about an idea So my webinar landing page would link out to all of the different webinar pages on the site instead of being contained in this bucket. Just wanted to get some thoughts on this.
Content Development | | Brando160 -
Breaking a Big Website into Multiple Unrelated Sites
I have a big cluttered website that I want to simplify. There is content for patients, researchers, therapists who are looking for grants, etc.. Would it be a bad ideas to turn these into 3 or more, completely different sites with each focused on their specific demographic? Or should I just figure out how to organize the one site better? Thanks for your help!!!
Content Development | | bosleypalmer0 -
Renaming web pages vs new web site
I am struggling with renaming a lot of my web pages because I used short form acronyms vs long form keyword page names and now my pages aren't ranking where they should be and used to be. I am weighing a whole new web site or just a massive update with new page names. I also have an old domain that 301's to the new url but the old one outranks the new one. If you search google for cheap tubes the first domain you see is www.cheaptubesinc.com (the 301'd version) when the real url is www.cheaptubes.com. I know I am getting a duplicate content penalty and when moz crawls my site they see 2X the page that I really have. I tried fixing this with canonical tags but it only helped 5 pages according the moz crawls since doing them. Since last July 4th my business has been declining and I know there was an SEO algorithm update last July 4th. I think either method of renaming the web pages with better SEO for instance cheaptubes.com/single-wall-carbon-nanotubes.htm vs cheaptubes.com/swnts.htm as it is currently. In either case, it is still an HTML 2 website done on frontpage and the question I keep asking myself is if I should just scrap the whole site and start over with a more modern format. Should I try to get a new site together with good SEO and publish it quickly vs rename and 301 a bunch of pages? What about the old site? Do I need to track the old page names and 301 them to the new ones? Any help is appreciates Mike
Content Development | | cheaptubes0 -
Is there a way to automate finding low quality content on your site?
Hi all, I have a site that was once #1 for many keywords. Fast forward a number of years and I am sinking lower and lower and it really started to sink low from September 2012 and appears to be due to an algo update. How should I go about finding my low quality pages? I am told that I might have pages bringing my entire site down. I deleted heaps of low quality pages but not seeing any improvements (might be a little impatient). Any tips for finding bad content?
Content Development | | BatmanGoonie0 -
I want to swop a site to an existing domain. i.e. it was http://A.com and now want it to be B.com...please help
The company I have started working for as two main websites. The main website (A) is out of date and not very functional but has the companies prime domain name. The other site (B) has their ecommerce engine. I'd like to make B the prime site i.e. take over A's domain name. Huge warning bells are going off regarding the SEO of this decision. Any advice or suggestions in how to go about this without destroying the company's SEO would be greatly valued.
Content Development | | SoutherlySwell0 -
Multiple Domains pointing to one site?
Due to takeovers, different strategies and a certain amount of historical lack of control, we have a dozen sites covering many different specialist areas of our business. To make things easier to manage, we are thinking of merging website content, then repointing some of the domains to the new section within the larger website. The content on each site is all different, but the subject matter is sometimes the same.This will make content, design and management much easier. We propose to choose the best content, then repoint the underperforming domains. Is there an seo risk of having many domains pointing to one site?
Content Development | | GardenGamer0 -
How to organize content for ecommerce site
Hello, We've decided to create 24 articles of content for our ecommerce site, everything from an FAQ to history of the products to 10 articles on the top 10 products. Really useful to the user. How do you suggest that we make our content visible to the users? We could put a nice button on our right banner that says "Extensive Help Session" or we could put a banner on our home page or we could make it a tab at the top of the screen. We could additionally make a well organized footer with links to the articles. Or we could do all of those but that might be overkill. What do you suggest?
Content Development | | BobGW0 -
On-Site Blog or Blog Service for Best SEO Results
I had a blog associated with my site, then I had to merge two Google accounts and to make a long story short, my old Blogger page won't transfer to the new account. So, I'm starting fresh. My Question: Would I benefit most from an on-site subdomain blog, adding content to my site on a weekly/monthly basis, or an off-site blog such as Blogger, linking back to pages and resources on my site? Then, any other juicy tips would be great. Honestly, I won't expect a large subscription base. There will be a natural draw for some trade associates, and I'll be linking and promoting them as well. Thanks for any input. I'm new to the community, and SEO, but really impressed with this community.
Content Development | | honestabejosh0