What are some good examples of content marketing done well for clothing online retailers?
-
Hello, I am working on planning for a redesign of a eCommerce clothing website. Looking for some inspiration on some good examples of clothing companies using their content well. The design does not have to be the best, it can be just very well done use of blog type content or video.
Thank you in advance for taking time to respond!
-
That said, it's definitely neat that that allows their images to have the appearance of containing text, but that the text is actually crawlable. Maybe that would be beneficial for SEO!
-
You know, to be honest I've never heard of that having much to do with SEO at all. I'd assume it's cosmetic.
-
Especially like their sunglasses post.
Looks like they are displaying the text on top of their images in html. Is this technique advisable for SEO?
[
Inside The Limited-Release Cole Haan x JackThreads Collaboration](brands/cole-haan/141320)
-
Hey Matt, thank you!
I removed my last response as I had just found that link. Was just about to post link here now, but see you have added it. I can see why you recommended this site now, and it is a great example.
-
D'oh! Forgot the link.
-
I'm a fan of JackThreads's content. This piece, for example, does a great job of personalizing style while presenting a solution to a common issue (WHY IS IT 90F OUTSIDE AND 60F IN THE OFFICE?).
Edit: Whoops! Meant to include the link to that piece.
Their content section is here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
How important is exact keyword match in content for SEO in 2018?
Is it necessary to have the exact keyword which you are trying to rank for within the first sentence of the content on your web page? For example if we are selling men's shoes, is it ok to have have the meta title and h1 on page say men's shoes and just talk about shoes within the first sentence of the content on the page. Is it obvious to search engines that this page is selling men's shoes even if you don't have the word men's shoes in that first sentence or is it necessary to have the exact keywords which you are trying to rank for written there?
Content Development | | whiteonlySEO0 -
Reposting My Original Content
I wanted to know how I should repost my original content from my blog to other sites, obviously quality ones and legacy style content. I don't want get hit with any duplicate content or spam type penalties, but want to further spread some of my content from my blog to get it noticed and drive traffic and leads. Do I submit the posts as is, then put a link to the original source and if so, how many sites can i safely repost the same piece of content too? I am not trying to do anything sneaky, just want it to spread my best content to a good amount high authority sites. I already do social bookmarking and Facebook, twitter etc.
Content Development | | photoseo10 -
2 URLs pointing to exactly the same content
Hi guys As far as I know if you have 2 websites with exactly the same (100%) content with 2 URLs which are not pointing to any other URL should attract penalisation from google, right? well, there is such a case and it was online for long time but the bad guys are in top of organic search and it does not seem to bother google at all! I don't want to list them here; it is extremely annoying and frustrating as I worked hard to get in higher search but seeing this thing is extremely frustrating! any advice on this? thanks
Content Development | | photoion0 -
Is this dulplicate content causing me problems
Hi, i am going to try and explain this as best as possible as i am not used to working with k2 that much. What i have as an example is a page which is here http://www.in2town.co.uk/Cheap-Flights-Ryanair-News This page is news about ryanair now because i am working in joomla and i am working with k2, and i am also making each landing page a front page, i am having problems. For people who do not use joomla i will explain. For the ryanair page which is a front page, i have to make a category and that category for all my content to go into is called ryaniar-news. Now i have the page above which is for ryanair news but the problem i have got is, because i have a category it brings up all the content as a blog format. so for example here is the category section in blog format. http://www.in2town.co.uk/news/ryaniar-news Now i have managed to make sure that the articles are not showing but it brings up the title of the pages and i am worried that this will be seen as duplicate content and will damage the main page of http://www.in2town.co.uk/Cheap-Flights-Ryanair-News I may have set everything up wrong i am not sure but if i have i would be glad if someone can tell me the right way to do it. I do not like the blog format and that is why i use a front page set up so i can have my layout the way i want it. Can anyone please explain if my set up will damage the main ryanair news page or what i need to do to sort it out please.
Content Development | | ClaireH-1848860 -
Possible to recover from Thin/Duplicate content penalties?
Hi all, first post here so sorry if in wrong section. After a little advice, if I may, from more experienced SEOers than myself with regards to writing off domains or keeping them. To cut a long story short I do a lot of affiliate marketing, back in the day (until the past 6 months or so) you could just take a merchant's datafeed and with some SEO outrank them for individual products. However, since the Google Panda update this hasn't worked as well and now it's much hard to do - which is better for the end user. The issue I have is that I got lazy and tried to see if I could still get some datafeeds to rank with only duplicate content. The sites ranked very well at first but after a couple of weeks died massively. They went from 0 to 300 hits a day in a matter of 24 hours and back to 2 hits a day. The sites now not rank for anything which is obviously because they are duplicate content. The question I have is are these domains dead, can they be saved? Not talking about duplicate content but as a domain itself. I used about 10 domains to test things, they ranged from DA 35 to DA 45 - one of the tests being can a domain with reasonable DA rank for duplicate content. Seeing as the test didn't work I want to use the domains for proper sites with proper unique content, however so far although the new unique content is getting indexed it is suffering from the same ranking penalties the duplicate (and now deleted content) pages had. Is it worth trying to use these domains, will Google finally remove the penalty when they notice that the bad content is no longer on the site or are the domains very much dead? Many thanks
Content Development | | ccgale0 -
Duplicate Page Content & Rel-Canonicals
The SEO Moz duplicate page content tool lists the following URL's as having duplicate content: http://www.savvyboater.com/1988-newer-8-tooth-15-hp-honda-outboard-props.aspx http://www.savvyboater.com/1988-newer-8-tooth-15-hp-honda-outboard-props.aspx?sort=PriceAsc&pi=2 The second URL is the price sorter/second page of the category and contains the following rel-canonical: | http://www.savvyboater.com/1988-newer-8-tooth-15-hp-honda-outboard-props.aspx"> Are we using the rel-canonical correctly in this case? If so, why does it continue to show up as duplicate content in our SEO Moz report? There are over 1,000 URLS listed in the report with the exact same issue. |
Content Development | | ironpac0 -
How to deal with an media press content?
We have a company that create content and send as media press. We would like to use this content in our blog. We made it using RSS and having in our blog the same content. So right now we have some concern about duplicate content. How do you guys deal with deal? Would we be penalized by duplicated content?
Content Development | | kauelinden0