Anchor phrase over optimization due to press release?
-
Hello.
I recently opened my website last month and after that did some seo and a press release. SEO guy was good and didnt over optimize any particular keyword. but now I am seeing a partular phrase is hovering around 10%. That is rather a money keyword and I am worried am I gonna get a penalty for that. That keyword came from the press release where I am seeing 7 rather very reputable website posted that press release. Now what are the chances of getting a penalty for this?
-
It's essentially impossible to know whether one individual signal is or is not going to cause a penalty (algorithmic or manual) unless the shear volume of instances is bizarrely big in the extreme.
Some things to consider:
Is that "10%" due to the number of sites out there that have posted a copy of the press release?
What's the total "bigger picture" footprint in regard to how many high quality links you have compared to those?
What's the rest of the link footprint look like in regard to borderline or spammy inbound link signals?
How many links are in that press release? What's the ratio of links to overall text and number of paragraphs?
All of these questions matter.
So while it's not necessarily good to spam link anchor text, if the overall message across all signals is "strong brand trust", one press release issued one time, with one or even maybe two links that have exact match anchor text may not be so severe or toxic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimal image location in news stories?
We recently watched a video where a Google News developer advocated displaying large images near the top of articles. As a matter of practice, we tend to follow the below formats instead. Are we shooting ourselves in the foot? Use a gallery at the top: http://www.whatsonstage.com/west-end-theatre/news/07-2014/great-britain-billie-piper-west-end_34919.html Use a medium size square image on the right side: http://www.whatsonstage.com/london-theatre/news/07-2014/arts-council-funding-npo-orange-tree_34910.html Use a large image with a caption at the top: http://www.whatsonstage.com/london-theatre/news/07-2014/meera-syal-national-theatre_34913.html Also, do elements like a 'Buy ticket' console in the middle of article pages hurt us?: http://screencast.com/t/rqqMk2dATfmE
Intermediate & Advanced SEO | | TheaterMania0 -
If Penguin 2.0 targets specific pages and keywords, should I spend less SEO effort on them since will they be harder to optimize? Penalty repair is only starting at end of year.
I’m working with a company that got hit by Penguin 2.0. They’re going to switch to white-hat only for a few months and review analytics before considering repairing the penalty. In the meantime, would it make sense to focus less SEO effort (on-site optimization, link building, etc.) on any pages or keywords that were penalized or hit hardest? Or are those the pages we should work on the most? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
How Can Google tell, if a anchor text is exact match
So, I was thinking to myself today. Couldn't Google say everything is an exact match anchor text in reality? Such as, Hyundai in Boston, Or cars in boston? I'm just concerned, that's all. Thanks for your help.
Intermediate & Advanced SEO | | PeterRota0 -
Optimize short tail keyword by optimizing long tail keyword
Many SEO's said that if i have a keyword suppose 'coat stand' that is very competitive and second keyword is 'cheap coat stand' that is less competitive .If we promote long tail keyword (cheap coat stand) than ranking of 'coat stand' will improve.Is it true?
Intermediate & Advanced SEO | | Alick3000 -
Google+ Verification - Site Speed Optimization
So the Google+ Badge verifies our site for Google direct connect. However, the javascript code for the badge itself causes the page to load 3 to 4 seconds longer, which is a big deal. Any ideas for a work around?
Intermediate & Advanced SEO | | inc.com0 -
Wordpress Duplicate Content Due To Allocating Two Post Categories
It looks like google has done a pretty deep crawl of my site and is now showing around 40 duplicate content issues for posts that I have tagged in two seperate categories for example: http://www.musicliveuk.com/latest-news/live-music-boosts-australian-economy http://www.musicliveuk.com/live-music/live-music-boosts-australian-economy I use the all in one SEO pack and have checked the no index for categories, archive, and tag archive boxes so google shouldn't even crawl this content should it? . I guess the obvious answer is to only put each post in one category but I shouldn't have to should I? Some posts are relevant in more than once category.
Intermediate & Advanced SEO | | SamCUK0 -
How can I keyword optimize for slight spelling variants, while maintaining consistency?
If my audience searches both "theatre" and "theater", how can I keyword optimize for both terms while maintaining consistency on my site? Does google at all see these as interchangeable, or are they treated as completely different words? city] theater and [city] theatre are our 3 and 6 best performing keywords, with theater getting roughly twice as many hits.
Intermediate & Advanced SEO | | RyanWhitney150 -
Multiple sites linking back with pornographic anchor text
I discovered a while ago that we had quite a number of links pointing back to one of our customer's websites. The anchor text of these links contain porn that is extremely bad. These links are originating from forums that seems to link between themselves and then throw my customers web address in there at the same time. Any thoughts on this? I'm seriously worried that this may negatively affect the site.
Intermediate & Advanced SEO | | GeorgeMaven0
