Implementation of structured data = a significant drop in positions in the results
-
Hi friends,
In one of our websites (ecommerce) with the implementation of structured data we noticed a significant drop in positions in the results.
Does anyone have a similar experience?Thanks...
-
A clarifying question: Is this one page we are talking about, multiple pages, or an entire site?
-
I would say that you have either made and error or it is coincidence.
BUT there is one other possibility, imagine google sees your site is about The Rolling Stones, it has the words rolling, stones, rock , but you then mark it up as a site about geology, the search engine may no longer rank you for the musical rolling stones.
In your case it could be more subtle than that but you get my meaning -
Hi Patrick;
We work with a large number of pages and structured data usually mean an improvement of positions.
With the affected page we have made all the checks and everything works properly.
We are noticing a fall from the day structured data appeared in SERP ... is a coincidence?Thanks
-
Hi there
That actually sounds backwards - Schema usually helps increase rankings.
I would run your pages through the Google Testing Tool and make sure everything is implemented correctly. I would also make sure that you didn't inadvertently delete content or something that your pages need.
How long after you implemented the Schema did rankings drop? Is the drop limited to the pages with Schema or the entire site?
Let me know, would love to help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Structure June 2019
Question Which link structure is better in 2019 for best SEO practice Example A) https://www.fishingtackleshop.com.au/soft-plastic-lures/ Or B) https://www.fishingtackleshop.com.au/fishing/fishing-lures/soft-plastic-lures/ We're on the bigcommerce platform and used to have https://www.fishingtackleshop.com.au/categories/soft-plastic-lures/ Last year we went from bigcommerce long URL to short to bypass the link juice being sent to /categories Now we have an SEO company trying to sell me their services after a bit of a steady decline since september 2018 and told me that we should have link structure as example B and that is likely the reason for the dip.. Due to breadcrumbing, True or False?
Intermediate & Advanced SEO | | oceanstorm
I explained i had bread crumb like shown in https://www.fishingtackleshop.com.au/berkley-powerbait-t-tail-minnow/ buy the SEO guy said no it needs to be in the URL structure too. I was under the impression that Short urls opposed to long was better these days and link juice is passed better if it is short url direct to the point? Am i wrong?1 -
Site structure for location + services pages
We are in the process of restructuring our site and are trying to figure out Google's preference for location pages and services. Let's say we are an auto repair company with lots of locations and each one of them offer some unique services, while other services are offered by all or most other locations. Should we have a global page for each service live with a link to the location page for each shop that offers that service? OR Should we built a unique page about each service for every location as a subfolder of each location (essentially creating a LOT of sub pages because each location has 15-20 services. Which will rank better?
Intermediate & Advanced SEO | | MJTrevens1 -
Question About Permalink Showing Up in Search Results
Does Google determine how your permalink shows up in the search results or is that a setting on our end? I noticed most of our competitors have their permalink show up in their snippet results. Ours shows "knowledgebase" instead. I think seeing the keywords in the permalink helps with conversions. https://screencast.com/t/fyFyNaWayajx
Intermediate & Advanced SEO | | LindsayE0 -
URL structure for categories, sub categories and products
Hi, I'm looking for some advice about URL hierarchy and the best way to structure URLs for SEO with regards to categories, sub categories and product pages. The way the site is set up displays the URLs as such, example: 1. /badge-accessories/ 2. /badge-accessories/plastic-wallets/ 3. /badge-accessories/plastic-wallets/clear-flexible-wallets/ I am questioning whether it would be best to keep it like this (which the site developers are suggesting) or change to something like: 1. /badge-accessories/ 2. /plastic-wallets/ 3. /clear-plastic-flexible-wallets/ Or something like: 1. /badge-accessories/ 2. /plastic-wallets/ 3. /plastic-wallets/clear-flexible-wallets/ Any advice would be appreciated. Thanks
Intermediate & Advanced SEO | | Kerry_Jones0 -
Automated Statistical Data Unique Enough?
I have many pages that will soon have a lot of statistical data (real estate related). Each page represents a neighborhood, and the stats will be unique for each neighborhood. However, the stats follow a pattern on all pages: Nr o Sales year-to-date, Median Sales Price etc etc. It is great value to users, but I wonder if such pattern of similar types of calculations (though unique results for each neighborhood) across many pages will potentially be seen as lacking uniqueness as it all pages follow a similar pattern and sentence structure (Nr of Sales year-to-date, Median Sales Price etc). Adding to this, these statistics will be the only stuff that is truly unique content on these pages.
Intermediate & Advanced SEO | | khi50 -
Site structure from an SEO standpoint
I am fortunate enough to be working with a client who is still building their website. From a site structure standpoint, what can I look for with my SEO hat as they build their wire frames and storyboard their site? I want to make sure I don't miss any components that might be helpful short and long term
Intermediate & Advanced SEO | | StreetwiseReports0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0 -
When is it worth re-structuring your site?
I recently started working on a site that is 8 years old and the currently URLs/ site structure is not SEO friendly. We are concerned that in re-structuring the site, we may loose our rankings. Has anyone ever completely re-structured their site? Was it worth it?
Intermediate & Advanced SEO | | nicole.healthline0