Implementation of structured data = a significant drop in positions in the results
-
Hi friends,
In one of our websites (ecommerce) with the implementation of structured data we noticed a significant drop in positions in the results.
Does anyone have a similar experience?Thanks...
-
A clarifying question: Is this one page we are talking about, multiple pages, or an entire site?
-
I would say that you have either made and error or it is coincidence.
BUT there is one other possibility, imagine google sees your site is about The Rolling Stones, it has the words rolling, stones, rock , but you then mark it up as a site about geology, the search engine may no longer rank you for the musical rolling stones.
In your case it could be more subtle than that but you get my meaning -
Hi Patrick;
We work with a large number of pages and structured data usually mean an improvement of positions.
With the affected page we have made all the checks and everything works properly.
We are noticing a fall from the day structured data appeared in SERP ... is a coincidence?Thanks
-
Hi there
That actually sounds backwards - Schema usually helps increase rankings.
I would run your pages through the Google Testing Tool and make sure everything is implemented correctly. I would also make sure that you didn't inadvertently delete content or something that your pages need.
How long after you implemented the Schema did rankings drop? Is the drop limited to the pages with Schema or the entire site?
Let me know, would love to help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Results Pages Blocked in Robots.txt?
Hi I am reviewing our robots.txt file. I wondered if search results pages should be blocked from crawling? We currently have this in the file /searchterm* Is it a good thing for SEO?
Intermediate & Advanced SEO | | BeckyKey0 -
Traffic drop after Facebook push
Hi all, We experienced a strange phenonema after a Facebook push, it appears the Google organic traffic was all but dead for five days after. Totally not sure why! It has since returned to about 80% of previous levels. http://postimg.org/image/3n1b7m7hf/
Intermediate & Advanced SEO | | ScottOlson0 -
DAs dropped for many pages?
I recently noticed that the domain authorities dropped by 5 or 6 points for us and for our competitors. And for many other pages that I check regularly. Was the algorithm changed or is it just me?
Intermediate & Advanced SEO | | FCRMediaLietuva0 -
New Site Structure and 301s
We're moving towards a new site with new site structure. The old site has numerous backlinks to past events that won't be published on the new site. The new site will have about 60 future events that are currently active on the old site as well. I was wondering the best way to move forward with the 301 redirect plan. I was considering redirecting the old site structure to an "archive.ourdomain.co.uk" subdomain and redirecting the 60 or so active events to their equivalents on the new site. Would this be a sensible plan? Also for the active events, is there any difference between: _redirecting the old page to the archive page and then forwarding to the equivalent on the new page _ and redirecting the old page directly to the new page
Intermediate & Advanced SEO | | chanm790 -
Google Places Drop
Hi everyone! I have a client that was ranking very nicely for a number of keywords. In the 5 pack for most of the keywords we were targeting. His account went under review for some unknown reason about 2 months ago. It disappeared from the listing... Then a few weeks ago it became approved again. He is now no longer ranking for any of those keywords. He is ranking for some obscure ones but the money words are gone. Do you think this was due to the review? Some sort of GP update over the last 60 days? All of my other clients are still ranking strong in Google Places. Any ideas?
Intermediate & Advanced SEO | | SeattleJoe0 -
Website structure question - linking to categories?
Hi there, I have a video website (user uploaded clips) which are sorted into 75 categories. Now, these categories have their own pages and 90% of the traffic comes from the category keywords. All 75 categories are linked from the homepage (which is obvious, right?) AND from all video pages. Now, my question is: from SEO point of view, it is OK to link to categories from the video pages, too? I am in doubt here because: 1. I tend to think it is OK because I get a lot of traffic for the category keywords. 2. I tend to think that isn't OK because I get almost no traffic for the video pages. Any thoughts? Thanks.
Intermediate & Advanced SEO | | jasmin280 -
Rankings Dropped
Hello, I wonder if anyone can point us in the right direction. Our main domain name has got a good SEO profile the domain is 12 years old and we have some good reputable links. On the 7th of Jan our website dropped in the rankings from 3rd to 10th for one of our main keywords and from then onwards some of our other keywords have dropped. We have a lot of landing pages that target specific keywords which look like a template page but just with the content changed. Can anyone pin point what could of caused this problem or has anyone experienced this before and knows how to fix it. I personally think we have been hit by the panda. Thanks, Scott
Intermediate & Advanced SEO | | ScottBaxterWW0