Want to know Best Method to fix keyword cannibalization issue?

[Aman_123]

I have a website that has been experiencing keyword cannibalization issue since last 2-3 months. We have one main key search term to bring our website TOP ranking, but we have been seeing our website’s 2 different pages ranking strangely sometime for 1st page& sometime for 2nd page that one main key search term.

As e.g.:
our main key search term            1st page rank sometime instead 2nd page
our main key search term            2nd page rank sometime instead page

I am looking for best solution here to get this fixed..

[Aman_123]

Thanks Patrick for the reply,
  Let me like to tell that each of both pages of our website rank once in listing for our main key search term. It happens to see  sometime 1st page rank(that is homepage) and sometime 2nd page rank(sub-page of website). But both pages don't rank together in the SERPs.

Ranking both pages alternatively is not anything serious thing causing or splitting our main objective page to rank higher??

We are trying to figure out, what BEST SOLUTION we can have to implement in order to bring our any of web-page first-5 rank .. ??

Warm Regards,
Aman

[AlanMosley]

this of it like this, all roads lead to Rome.
To the search engine its like following a sign saying elevator, going into a room and seeing another sign that says elevator and so on, until your in the elevator and no more signs to follow, they think well this must be it. The page you want to rank should be the final destination, link from one page to the other with relevant link text, but not back again

[PatrickDelehanty]

Hi Aman

I would consider this a good problem to have actually - you're doing a good job of topic association in Google's mind and have multiple pages that cater to a specific query or keyword - good job on you and your team! Take a look at this Whiteboard Friday on topics, as well as this fantastic post from Kate Morris.

I would start looking at your website as a funnel and taking a look at your calls to action and internal links depending on the content for those pages that are ranking. Based on the content of that page, what's the logical next step for your users and potential customers? Where in the funnel does this particular page fall?

You can see why a. it's a good thing that multiple pages rank and b. why it's important that there is a logical next step.

I wrote some thoughts about your site and content being structured like a funnel so that users can find the next logical step.

So, again, while two different pages appear, there are opportunities based on the content to keep users moving. This isn't a bad thing - the fact two pages are appearing means that your site is valuable to different queries for Google. Take it as a compliment!

Let me know if you have any questions or comments - good luck!