Google news and Yoast News
-
Hi,
I have a blog, I want to send my blog to Google news with the plugin "Yoast news".
If I'll change the meta-title and ill keep the title of the post as is, for example:
Meta-title (yoast) - TEXT for Search engines | My Brand name
Post tilte - for users - TExT For Users and BlaBlathere is a problem? the title of the page and the title of the meta should be same for Google NEWS?
-
Hi John
The best I can offer you from here is to experiment. Try some news that match perfectly (I wouldn't include the brand in your H1, however - regardless of what Google says) and try some that vary.
Measure your performance and CTR for each and see how they compare. Which set out performed the other?
I would also look into creating a news sitemap (https://support.google.com/news/publisher/answer/74288?hl=en) and look into NewsArticle schema (https://schema.org/NewsArticle). Both help you define your title better for crawlers.
Let me know if you have any more questions!
-
-
Hi John
Yes, if your meta title and H1 are different, that's fine.
Hope this helps - good luck!
-
I don't care about Google/optimiztion. I want the best for Google News.
If I'll add my brand to meta title, the title will be different from the H1 (post title) it's okay?
-
This is actually a pretty long-standing debate. It actually came up on Q&A pretty recently. Let me know if this helps at all.
-
Hi Thanks!
I just read this article: https://www.seroundtable.com/google-news-titles-h1-19876.html
Google want the same title. no problem. but what about the brand? | My Brand
is it good idea to add it? -
Hi there
For me, I think your meta titles should be something that is truthful, quick, and easy for crawlers to read and understand what the article is about, while also being interesting enough for users to click. It should contain important and relevant keywords or ideas.
When it comes to the post title that your users will read on the article, I would make it more editorial and enticing, while still speaking true to the content in the article.
Both need to be interesting enough for users to click but you are able to have more fun with the post title itself, while being more targeted with the meta title as you are only allotted so much room.
You can read more about title tag best practices here as well as targeting headlines here. ShoutMeLoud also has some good thoughts on the subject as well.
Hope my thoughts helps - let me know if you have any more questions or comments! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Pagination Changes
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s). Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first. The way I see it I have one option: Show every product in each category on page 1. I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it? Is there anything I'm missing?
Intermediate & Advanced SEO | | moon-boots0 -
Homepage is deindexed in Google
Please help for some reason my website home page has disappeared, we have been working on the site but nothing that I can think of which would block it. There are no warnings in google console? Can anyone lend a hand in understanding what has gone wrong, I would really appreciate it. The site is: http://www.discountstickerprinting.co.uk/ Seems to be working again but I had to fetch the home page in google console, any idea why this has happened cannot afford a heat op at this age lol?
Intermediate & Advanced SEO | | BobAnderson0 -
Product Pages not indexed by Google
We built a website for a jewelry company some years ago, and they've recently asked for a meeting and one of the points on the agenda will be why their products pages have not been indexed. Example: http://rocks.ie/details/Infinity-Ring/7170/ I've taken a look but I can't see anything obvious that is stopping pages like the above from being indexed. It has a an 'index, follow all' tag along with a canonical tag. Am I missing something obvious here or is there any clear reason why product pages are not being indexed at all by Google? Any advice would be greatly appreciated. Update I was told 'that each of the product pages on the full site have corresponding page on mobile. They are referred to each other via cannonical / alternate tags...could be an angle as to why product pages are not being indexed.'
Intermediate & Advanced SEO | | RobbieD910 -
Why, oh why does Google hate us?
My URL is:
Intermediate & Advanced SEO | | candylotus
www.drupalgeeks.org I have tried my very best to cover all the usual SEO items.... But nothing... We are a legitimate company offering a legitimate service. Ideally we would come up in the results for: "Drupal Developers"
"Drupal Development" and
"Drupal Designers" Yet, we cannot break the top 50 for any of these.... We have:
Optimized Meta Tags
Written Quality Content
Maintained a Social Presence in Twitter, LinkedIn, Facebook, Pinterest, Youtube, and Google Plus
Blogged with some consistency
Guest Blogged
Canonicalization
And dozens of other things And we are all around nice people and a good company....... Why oh why? Can anyone take a look and see if there is something blatantly obvious I am missing? Are we using "drupal" too much?? Thank you in advanced for any assistance. Candice1 -
How does Google know if a backlink is good or not?
Hi, What does Google look at when assessing a backlink? How important is it to get a backlink from a website with relevant content? Ex: 1. Domain/Page Auth 80, website is not relevant. Does not use any of the words in your target term in any area of the website. 2. Domain/Page Auth 40, website is relevant. Uses the words in your target term multiple times across website. Which website example would benefit your SERP's more if you gained a backlink? (and if you can say, how much more would it benefit - low, medium, high).
Intermediate & Advanced SEO | | activitysuper0 -
What do you do with outdated news and articles?
What do you guys do with your old content/news/articles? Do you just leave them on your site forever for historical reasons? It goes without saying that you wouldn't delete an article that has links pointing to it. But if there aren't any links, it doesn't rank and it doesn't receive traffic… do you just scrap it? How say you? Update: I would also like to throw in that I have a client who in 2006/2007 used content from another site. What would you do with that content after this amount of time? Bother with it?
Intermediate & Advanced SEO | | BeTheBoss0 -
Will Google Revisit a 403 Page
Hi, We've got some pretty strict anti-scraping logic in our website, and it seems we accidentally snared a Googlebot with it. About 100 URL requests were responded to with a 403 Forbidden error. The logic has since been updated, so this should not happen again. I was just wondering if/when Googlebot will come back and try those URLs again. They are linked from other pages on the site, and they are also in our sitemap. Thanks in advance for any assistance.
Intermediate & Advanced SEO | | dbuckles0
