Do not understand why a page will not rank- AT ALL!
-
I have a business that provides on-site services out of a central location. For instance in Denver, we have a warehouse location where we can perform repairs but the majority of business is performed within a 50 mile radius of the city center- on-site, a homes, businesses, etc. Our Google local page is set up to reflect this (mobile service as well as physical location). In order to capture business organically within this 50 mile veil, we have set up city specific service pages on our site to reflect the more than 30 municipalities that fit within the 50 mile veil. This strategy seems to work pretty well in Colorado but in Minnesota we are not having the same outcome.
The following city page is created specifically for the term "iPhone repair Minneapolis" and has been live for over a year. It is not even in the top 50. Is this a regional issue or a specific page issue? Our domain actually ranks 15th for this term. http://www.shatterbuggy.com/service-areas/minneapolis/iphone-repair/
Thoughts?
-
ahh ok...gotcha. Thank you non-the-less!
-
Hi there
The spammy links are just something I noticed that you should take advantage of cleaning up. It doesn't apply to the local SEO question, it's just a suggestion - sorry for not clarifying!
However, it can hinder performance in search results due to spammy backlinks.
Good luck!
-
Hi Matthew-
Thank you for your honest and direct reply. This is the sort of information that is particularly helpful to an amateur.
Cheers!
B.
-
Thank you Calin!
-
Hi Patrick-
Thank you very much for your thoughts. I will certainly look into all of your suggestions!
Regarding the spammy links you mention, how does that relate to this particular service page? In other words, why the diff between Minnesota and Colorado?
Cheers!
B.
-
No schema. Domain and page authority are very, very low. Link count is also very low. Put most important kw in h1 and h2 (not ice fishing and we will come to you) There is no blog and very little actual 'content' on your site.
This site is ranking #1 for that kw - they have 3,500 links from 25 domains and a ton of pages and loads faster than yours.
It's a good looking site. You work on the items Patrick suggested and what I threw out there and it will help for sure. Good luck!!!
Matthew
-
Hi Benjamin,
Tricky issue you're facing.
If I'm understanding correctly your root domain www.shatterbuggy.com/ is outranking your location page www.shatterbuggy.com/service-areas/minneapolis/iphone-repair/ for the keyword "iPhone repair Minneapolis". And, you don't want your home page displaying for the term, you want your location page.
If this is the case, I'd likely chalk it up to Google believing your home page, due to its authority and anchor text relative to the location page, is a better website to display in its search results. For example, your home page includes the keyword Minneapolis, iPhone repair, your Minneapolis address in the footer, etc.
I have two recommendations:
- First, I would link to your Minneapolis page from your home page with the anchor text "iPhone repair Minneapolis"
- Next, I would work to build location specific links to your Minneapolis page with the keywords you're attempting to rank for. Just don't overdo it, it can lead to penalties when too aggressive.
I hope that helps,
-
Hi there
I would take a look at your backlinks - some of them see a bit spammy and off topic.
If you operate in different regions or locations, I would make sure that you build citations and listings to that specific location. You have an address on that page, but I would be interested to see if you did some Moz Local or Whitespark listings how you would improve at the local level.
I would also look into Google My Business and see if there are Service Area opportunities for you and your locations.
These are just a couple of my thoughts. Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to optimize landing pages for local search?
I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?
Local SEO | | Tourizee0 -
Keyword rich domain names -> Point to sales funnel sites or to landing pages on primary domain?
Hey everyone,
Local SEO | | Transpera
We have a tonne of old domains we have done nothing with. All of them are keyword-rich domains.
Things like "[City]SEOPro" or "[City]DigitalMarketing" where [city] is a city that we are already targeting services in. So all of these domains will be targeted for local cities as keywords. We have been having an internal debate about whether or not we should just host sales funnel pages on these domains, that are rich in keywords and content......... ... Or ... ... Should we point these domains to landing pages on our existing domain that are basically the same as what we would do with the sales funnel pages, but are on our primary site? (keyword rich, with good and plentiful content) Then, as a follow-up question... Should these be set as just 301 redirects on these domains to our actual primary domain so the browser sees the landing page domain instead of the actual keyword-rich domain? ( [city]seopro.com ) Thanks guys. I know for some, the response will be an obvious one. However; we have probably way over thought this and have arguments for almost every scenario. We think we have an answer but wanted to send this out to the community first. I won't post what we are thinking yet, so that the answers can remain unbiased for now and we can have a conversation without it being swayed any one way. We understand that 301 redirects would be seen as a doorway page.
We are also only discussing in the context of organic search only.
If we ran the domains as their own sites, they would be about 3 pages of content only. Pretty static, but good content. Think of a PAS style sales funnel. Problem -> Acknowledgement -> Solution.0 -
What's the best approach to deleting a location page ?
We have several locations that moved to be under a parent location. Should I do a 404 redirect or a 301 redirect to parent page where they can find information about the location they are searching for.
Local SEO | | lina_digital0 -
Trying to rank homepage nationally and internal pages locally?
We are a finance brokerage in Australia and we operate in a specialist niche and in regional areas with low competition but we have identified KW's that are very profitable to us but seem to need different approach re strategy. We specialise in Agribusiness lending. We have been pretty scrappy in the past with our SEO as it has always been done by me, and as a startup, as everyone knows, the jack of all trades can help and hinder! To date, we have done a lot of Adwords (and KW research) so I have a fair idea of what keywords I am after. Some KW are low competition and extremely profitable to us. But there is a difference between them on who our competitor is and how difficult it would be to rank and which strategy to use. For example Agribusiness, used by all major banks, now they provide agribusiness, but only via their own products, as we are brokers we tend to receive a lot of new leads as we are brokers and we can compare all products and as agribusiness can be quite complex this is a major point of difference for us. So my strategy to rank for this KW would include a national approach as we provide advice in this space on a national scale, which has worked well via AdWords leads. But would like to move away from my sole reliance on AdWords. Then we move onto KW that we have also had some success on a national scale via Adwords but the metrics suggest is better from a local perspective (local regional town), i.e hobby farm loan, rural finance, even home loans (when there is no other local competitor in small town). As we have brokers in other regional towns this also opens up an opportunity to have either internal pages with lots of local signals (i.e NAP, Authority outbound links, local KW, social signals from local FB groups etc). But can a internal page compete against a competitors HP, for example I was going to set up mysite/Toowoomba.com.au internal page with info re that broker and lots of local points, or am I best to create another site, i.e brandname-Toowoomba.com.au (still linking from my contact us page for Toowoomba) and focus solely on local for this site (including internal pages to rank locally, i.e Toowoomba Home loans)? the extra benefit is I then create another asset if I was to sell the region as a franchise (another discussion) So, my question is, can I mix my strategies without any issues, or should I create separate sites?
Local SEO | | AgLend0 -
Domain Forwarding and Rankings
I recently purchased two custom domains (www.greenvillencshredding.com and www.shreddinggreenvillenc.com) that are being forwarded to a page on my site (http://www.crmi-online.com/shredding-greenville-nc.html). The purpose for this is because I am trying everything I know to get my rankings above my competitor for shredding services in our market of Greenville,NC. I thought that purchasing a custom domain might help but I have not seen any results and they are ranking in the bottom 50's. Any suggestions to help get my rankings up for my service/area? Thanks a bunch!
Local SEO | | CRMI0 -
Decline in rankings
Hello everyone, Our website has NOT yet ranked on page 1 for any of our keywords but something strange happened two days ago when we noticed that 7 of our Leeds keywords and 2 of our Manchester keywords were ranking between position 5 and 8 on ''page 1'' so we made a list of them. To make sure that we were not mistaken, we checked this at 3 different occasions over a period of 3 hrs and 2 of my colleagues witnessed this too. We were really overwhelmed as we were not expecting this rise at all. But we were shocked when we rechecked these rankings today and noticed that ALL these rankings have dropped from position 6-7 to 15-25 and this has happened for 9 keywords. There has been no Google message in the webmaster tool etc. Has someone ever noticed something similar. At the time of rise in rankings, we were spending huge money on PPC campaigns, could that be a reason why our organic rankings went really high??? I dont think there is a connection between organic and paid rankings but that is the only thing that I can think of really. Any advices will be highly appreciated Thanks in advance
Local SEO | | Imy840 -
Sub domain page or brand new domain
I run a business that provides entertainment services for parties, inc weddings and business functions, but I wanted to take advantage of the visitors that I have and work with other businesses to offer other services for parties, I started with a caterer, and created a catering page on my website. Thinking that my domain authority of 28, which is better than some of the local catering businesses, would be an advantage. I'm just getting going on that so I am only on page 2 in the new niche, 2 days since I launched, but I am creating quality off page content, and watching the results, but I just thought that I would ask the question: Which is better a page on the website of the same wider niche, eg party suppliers, with some DA already built up Or a brand new domain for each partner that I work with, having to build up DA and PA as I go. And having to create on page content for the new niche Or even one new website for party services with new content for each services, starting at no DA or PA One issue seems to be that when I add my sitemap, google does not seem to be indexing the page (and about 20 others, even though I now have a clean robots.txt file) according to webmaster tools, and yet it shows up on page 2 of Google for the keyword. Answers appreciated Mike Collins
Local SEO | | singingtelegramsuk0 -
Understanding Google Places Map
A photography company I am helping to SEO is listed on google maps: https://www.google.com/search?q=izo+photography&ie=utf-8&oe=utf-8 But it doesn’t appear on the generic wedding photography search.... https://www.google.com/maps/search/wedding+photography/@-31.7867741,115.7027624,12z Can someone explain to me how Google works in this regard? What does it take to feature on the map when one is broadly looking at the locality of Perth. Thanks in advance for your help!
Local SEO | | Gavo0