Keyword rankings and main company tagline not matching
-
I have a question about keywords rankings and on page keywords. I don't rank very well for the keyword "Nutcracker". But, my tag line is "Your one stop Nutcracker and Ballet Gifts source". One of my most important keywords is "Nutcrackers" (see the s
) and I hot hit really hard in my rankings with the google algorithm update. Almost a 30 position difference from one day to the next.Am I shooting myself in the foot by having Nutcracker being in the forefront, even though my chances of ranking for that are very low as there is high competition with more actual "The Nutcracker" related content. I do have the word "nutcrackers" on my home page...but all of a sudden I feel like i'm wasting space, or I should have made the tagline "Your one stop Nutcrackers and Ballet Gifts source". It just doesn't sound as good.
I just recently dove headfirst into SEO and moz, so I consider myself a noob, but I learn quite quickly. Thank you for your help!
Esmee/Owner
-
Thanks so much for all if this wonderful info! I am actively working on all of these items! I'll let you know
-
Hi Esmee
I would check your PageSpeed Insights - your site is super slow which isn't helping you at all!
I would also take a look at your title tags - there is some heavy optimization going on and it looks spammy.
According to SEMRush, you're ranking pretty well for some high volume terms, so it may be a personalized search issue you are having. That being said, you look like you were hit by Panda 4.1 in September 2014 and possibly Penguin 3.0 in October 2014, causing you to lose more than half of your keywords, but you seem to be coming back. Check if you have a manual action of some sort. Based on the data I see, you're fine, but just in case.
Did this drop in rankings reflect in your Google Analytics traffic wise and Google Webmaster Tools average positions? Note the pages that saw the biggest drops, when, and what keywords/queries you saw the greatest dips in. This can help you prioritize the resources I am about share below.
Based on what I am able to see (your site is still trying to load for me), I would take a look at the following:
- Clean up your on-site SEO
- Take a look at your backlinks, some may need to be removed
- Conduct a content audit to clean up over optimization
- Make sure your site is structured in a easy to use fashion
- Make sure your site is optimized for eCommerce
- Take a look at Google's Mobile Guide
There's a lot here, but it's hard to tell what's going on without your site loading. Do some research, see what has been most effected, prioritize, mind these resources, and put your best foot forward!
Hope this all helps - let me know if you have any questions or comments - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO impact of redirecting high ranking mirror site to the main website
During SEO audit for a client I noticed that they had over a dozen duplicate websites that are carbon copies of the main website. This was done via CMS platform and DNS. One of the mirror sites has about 400 indexed pages and has Moz DA of 42 and 137k External Equity-Passing Links. Full metrics comparison is attached. I originally planned on doing rel="canonical" on the mirror site but the CMS vendor never even heard of it and is refusing to implement it in the header. My only other option is doing one to one 301 redirects. Since the mirror site ranks well, even competes with main domain for some positions on the 1st page of SERP, what will be the impact after the redirects? Is doing 301's still the best option? Thanks! PrUpN3q
Moz Pro | | dasickle0 -
How do I know which keywords to track in my MOZ Campaigns?
Good morning Mozzers from the London, England. This may be a silly question to many of the community, but here goes "How do I know which keywords to track in my MOZ campaigns?" I work in the gyms section in the UK and am tracking keywords like "Gyms in Liverpool" or "Manchester gyms" which send me some traffic. I can see search terms like the above do send me traffic from Google's Webmaster Tools, but obviously this tool won't highlight the keyword opportunities I am missing out on because I currently don't rank. Any guidance on this dilemma would be hugely appreciated, Kindest regards Ben
Moz Pro | | Bendall0 -
Search Volume for a Keyword
I assume this questions has probably been covered many times, if so I am sorry for asking it again, for whatever reason, I am not finding the answer I require, so I would appreciate some help. I would like to know the search volume for a keyword. I remember I used to get this information on Google Adwords account, it no longer displays it the same. I want to know if Moz or even Google for that matter provide this tool in a simple way. So if I entered a keyword, I would get the volume of searches Globally as well as locally either on a per month or a per day basis and it would be broken down as exact match or broad etc. This was a great feature before. I would love to access the same thing again. Thanks you.
Moz Pro | | RyanShahed0 -
Why are my keyword rankings dramatically changing week to week?
I have a site (actual several) that has been up for many years now. Content is changed monthly - regularly. It would always rank in the top 5 positions for 5 or 6 keywords. Now all of a sudden (without any dramatic changes to the website) my ranking results from my weekly Moz reports are dramatically different from week to week - every week. One Keyword will be #1, then the next week it will drop 49 positions, the 3rd week it might be #5, then Not in the Top 50, then #1 again, and so and so on. This happens to all my keywords on my site. I was waiting for Google to finish it's changes to it's algorithms but it's now been long enough and I can't get a handle on what's happening, why it's happening, and what to do about it, and what direction to take with my SEO. My Traffic has actually improved over last year by approx. 25%, but I have also started a PPC campaign for this client. Any suggestions would be great.
Moz Pro | | SummitCom0 -
Is the keyword ranking number used for MOZ Pro an average position taken across the time period?
Hi there I am just trying to confirm how the ranking given in the 'rankings' report is calculated (an average etc). Thanks Sarah
Moz Pro | | Laurie-Tomahawk0 -
Ranking Report
Hi! Can you please tell me why ranking report showing No data at page authority and link to root domain. Does it mean SEOmoz not completed the report? Please check my attachment here with. Thank you in advance. Nodata.jpg
Moz Pro | | Webworld_Norway0 -
Why have my rankings dropped on my keyword report but there is no change for the same keywords on google??
I received a keyword ranking report over the weekend, was horrified to see some of my keywords have dropped ranks by 20+ for some 😮 I checked them on google and they haven't moved (confused.com) Any information would be greatly appreciated.
Moz Pro | | Anthonykal-group0 -
Tracking Local Keywords in Campaigns.
When selecting keywords to track in campaign mode, how should I enter the keywords for a company located in a city that shares the same name as another city in a different state? My assumption is that if you're searching for "Garden City Plumber" within Garden City Michigan that Google will know your IP and show local results (as opposed to results from Garden City California). If I want to track the key phrase "Garden City Plumber" in campaign mode how will SEOMoz know which city to deliver results for? Thanks in advance.
Moz Pro | | OptioPublishing
Jason0
