How to check competitors' strengths/weaknesses?
-
How to and what to check in competitors' strengths/weaknesses?
-
Landon
Patrick has answered the primary question above. We do alot of work on competitors strengths and weaknesses. My primary job is to take clicks away from competitors. Not that hard. The best overall tool I believe is www.similarweb.com - though not 100% accurate is comparatively accurate. Semrush useful, I also like Alexa - and the new Moz product in reviewing links and status of same.
In Semrush you need to go to the domain v domain sub heading. The graphs & spreadsheets is a beautiful and easy way to interpret where you sit on keyword status with competitors. On similiarweb - I look at overall traffic, where a competitor is getting traffic from. The referral tab is gold. You can really understand a business and how they are run, by using a combination of the tools above and referring the link Patrick has sent through.
Let me know if any questions.
-
Hi Landon
There are a ton of great ways to do competitor analysis.
Here are some awesome tools I use to help me:
Open Site Explorer (& Moz Analytics) - Get key metrics on your competitors, including DA and PA.SEMRush - Great tool to help you analyze your competitor's organic and paid performance, complete with rankings, traffic %, as well as landing pages. You can learn a LOT from this tool.
**Majestic -**Get great backlink analysis data to help guide what kind of content users find valuable on your competitor's site, or listing/citation opportunities.
I highly recommend taking a look at the above tools and their resources as they are extremely valuable and give some pretty amazing insights.
I hope this helps you out! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavow Experts: Here's one for ya ....
Not sure how to handle this one. Simply because there are SO MANY .... I want to be careful not to do something stupid ... Just a quick 3 minute video explanation: https://youtu.be/bVHUWTGH21E I'm interested in several opinions so if someone replies - please still chime in. Thanks.
Intermediate & Advanced SEO | | HLTalk0 -
Should I delete 'data hightlighter' mark-up in webmaster tools after added schema.org mark-up?
LEDSupply.com is my site, and before becoming familiar with schema mark-up I used the 'data-highlighter' in webmaster tools to mark-up as much of the site as I could. Now that Schema is set-up I'm wondering if having both active is bad and am thinking I should delete the previous work with the 'data highlighter' tool. To delete or not to delete? Thank you!
Intermediate & Advanced SEO | | saultienut0 -
Which is better /section/ or section/index.php?
I have noticed that Google has started to simply link to /section/ as opposed to /section/index.php and I haven't changed any canonical tags etc. I have looked at my pages moz authority for the two /section/ = 28/100
Intermediate & Advanced SEO | | TimHolmes
/section/index.php = 42/100 How would I go about transferring the authority to /section/ from /section/index.php to hopefully help me in my organic serp positions etc. Any insight would be great 🐵0 -
'Nofollow' footer links from another site, are they 'bad' links?
Hi everyone,
Intermediate & Advanced SEO | | romanbond
one of my sites has about 1000 'nofollow' links from the footer of another of my sites. Are these in any way hurtful? Any help appreciated..0 -
Double Forward Slash in URL //
My client is using double forward slahes in URL like this "//" is this affecting SEO?
Intermediate & Advanced SEO | | yanaiguana1110 -
Is it possible for a multi doctor practice to have the practice's picture displayed in Google's SERP?
Google now includes pictures of authors in the results of the pages. Therefore, a single practice doctor can include her picture into Google's SERP (http://markup.io/v/dqpyajgz7jkd). How can a multi doctor practice display the practice's picture as opposed to a single doctor? A search for Plastic Surgery Chicago displayed this (query: plastic surgery Chicago) http://markup.io/v/bx3f28ynh4w5. I found one example of a search result showing a picture of both doctors for a multi doctor practice (query: houston texas plastic surgeon). http://markup.io/v/t20gfazxfa6h
Intermediate & Advanced SEO | | CakeWebsites0 -
How to get the 'show map of' tag/link in Google search results
I have 2 clients that have apparently random examples of the 'show map of' link in Google search results. The maps/addresses are accurate and for airports. They are both aggregators, they service the airports e.g. lax airport shuttle (not actual example) BUT DO NOT have Google Place listings for these pages either manually OR auto populated from Google, DO NOT have the map or address info on the pages that are returned in the search results with the map link. Does anyone know how this is the case? Its great that this happens for them but id like to know how/why so I can replicate across all their appropriate pages. My understanding was that for this to happen you HAD to have Google Place pages for the appropriate pages (which they cant do as they are aggregators). Thanks in advance, Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
Is 404'ing a page enough to remove it from Google's index?
We set some pages to 404 status about 7 months ago, but they are still showing in Google's index (as 404's). Is there anything else I need to do to remove these?
Intermediate & Advanced SEO | | nicole.healthline0