Using Google structured Data for SEO benefit
-
Hi there
I run www.isacleanse.com.au and I've set up some Structured data using Google Webmaster Tools which says it will be picked up during the next Google update (has been set up over 4 weeks ago), however I dont seem to see any of the structured data for the products/reviews/ratings etc coming through in search results.
Question at hand: Is there additional things I need to do in the code of the website or should this be sufficient? (see attached screenshot)
-
Hello Sandi,
That was just one example. I came across several others in which there were multiple versions of the same page with self-referencing rel canonical tags. I would fix that as soon as possible by removing and redirecting one of the versions or choosing a single canonical.
I think a directory called /buy-isagenix/ is a little bit spammy, but not so much that I would worry about doing a bunch of redirects at this point. You can probably just leave it as-is.
Make sure you have 100% uniquely written content on all of your pages, including the product pages, to avoid these situations: http://tinyurl.com/povmkr9 .
Hopefully fixing the duplicate content problems from the non-canonical URLs and the manufacturer-supplied copy will help your rankings a bit.
-
I was using some A/B Testing with different pages hence the 2 differnt URLs, forgot about the /isagenix-products/ as that hasnt been used for a while
'Buy Isagenix' is a prefix that the developer made for the products which is a 'post type' that has this slug name... is this better to have removed?
-
I don't think the quantity of products with marked up data would cause you to rank any lower, all other factors being equal.
There are lots of things on your site that could be contributing to this. For example, what is the difference between these two pages, each of which has its own self-referencing rel canonical tag?
http://www.isacleanse.com.au/buy-isagenix/isagenix-presidents-pak/
http://www.isacleanse.com.au/isagenix-products/presidents-pak/
What is the purpose of the /buy-isagenix/ directory other than keyword stuffing the URL?
Are you aware of the duplicate content out there on your product descriptions from all of the other sites selling the same things? http://tinyurl.com/povmkr9
Why are you taken to another website when you click "Buy" which asks you to click "Buy" all over again? These are the types of things that would make an affiliate site rank lower in search engines than an actual eCommerce site.
-
Back to this one... would having a lot of products with marked up data (via webmaster tools and not on page) hurt SEO rankings? I have not got any warning/notice etc in Google Webmaster tools about it.
Search term 'buy isagenix' on Google Australia
Product listing page not in top 50
http://www.isacleanse.com.au/buy-isagenix15th Result on Google Australia for 'buy isagenix' is a different page on my website:
http://www.isacleanse.com.au/isagenix-perth/Any suggestions welcome
-
Thanks Everett.. you are spot on, I used the Data Highlighter in Google Webmaster tools. Is using SChema markup a better way of doing this or do they essentially do the same thing?
-
Everett's comment here is super important - make sure you read it and the resource he has passed along.
-
Just because you mark up the page doesn't mean Google will update their SERPs to show enhanced listings for that page. They will often ignore markup on sites that they deem to be low quality, or which do not have enough brand recognition and/or authority yet. They may also choose not to show it if they think the reviews are fake or censored to show only the good ones.
Here are some reasons why Google may decide not to show rich snippets in SERPs after you have used the Data Highlighter (which I'm assuming is what you used since I don't see any actual Schema markup in the code): https://developers.google.com/structured-data/policies?rd=1
-
Hi Sandi
According to Google's FAQ section:
"Once you've marked up your site's content, Google will discover it the next time we crawl your site (although it may take some time for rich snippets to appear in search results, if we do choose to display rich snippets for your site). If you're marking up your content for rich snippets, you can let us know. Google won't be able to individually reply to your message, but we may use the information you supply to improve our detection and display of marked-up content." I would also take a look at the Google Structured Data Testing Tool and make sure that everything is being found properly through there as well.
It looks to be a "be patient and wait" game. One thing I would do though, because Schema markup has the potential to assist in better visibility, is start tracking impressions / clicks / average rankings for pages you put markup on. Benchmark your performance over time and see if you are seeing better metrics.
You can also connect your Search Console to Google Analytics and create shortcut reports for these metrics so it's a quick click when you want to access the reports. Just a thought.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure on Category Pages
Hi, Currently, we having the following URL Structure o our product pages: All Products Pages: www.viatrading.com/wholesale/283/All_Products.html Category Page: www.viatrading.com/wholesale/4/Clothing.html Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4 Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this: All Products Pages: www.viatrading.com/wholesale-products/ Category Page: www.viatrading.com/wholesale-products/category/ Product Page: www.viatrading.com/wholesale-products/category/product-title/ I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure. Should we use same left-side filters on Category Pages as in All Products Page? Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content? Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL? For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public? Thank you,
On-Page Optimization | | viatrading10 -
SEO for e-commerce websites
Hi, I'm a novice building a website (on wordpress with the plug-in Woocommerce) and would like some advice on how to optimise my online store for SEO. Does 'traditional' link building apply to e-commerce What else should I consider Should I write a blog/vlog/ Thanks, Lindsay
On-Page Optimization | | lindsayhopkins0 -
Does using keywords in the top level domain make any difference to SEO rankingsq
i am setting up a new company and I need to register a domain name, is there any advantage to using the full name of the company in the domain name? I know it used to be important but does it still make a difference? If possible I would like to just use say the first letter of each of the 3 words instead what will amount to 23 letters but of it makes a difference then 23 letters it will have to be. Thanks
On-Page Optimization | | Ast98581 -
SEO for E-Commerce Sites
Hi Everybody, I have two e-commerce sites just launched with not much content at the moment just user login pages for the clients to avail the service. The management is not interested to put much content there i think. Maximum what they will be putting only 5 pages of content in total, not more than this. Any practical tips how to optimize such sites especially when there is not much content. Best
On-Page Optimization | | Sequelmed0 -
Does anyone use Genesis Framework? If so can a newbie use it and a few other questions
Hi, So as I search the wonderful land of the internet, I see this Genesis framework brought up quite a bit. I have researched it for a few weeks, but it seems like it uses hooks instead of shortcodes. So I am curious if anyone has used it? And if so what your thoughts are about it? I am a COMPLETE newbie here, so hooks look scary. I am sure with time they will seem like second nature. They claim it has airtight security. So if you have used this framework, how is this any different than an updated stock wordpress site? I understand that vulnerabilities may be in plugins and such, but if it is really airtight, that seems great. Any thoughts are appreciated as I just want the best user experience. So many people use this framework, yet my site gets if I'm lucky 1000 views each month. It is a basic site to let people know we exist. So its not like I have a popular blog with 50,000 pageviews each month. But... going into the future, I want a pleasant and consistent user experience. Maybe a wordpress theme is all you need. Maybe a framework is more for developers. Any thoughts are greatly appreciated. Chris
On-Page Optimization | | asbchris0 -
No link data in GWT
Has anyone had this problem - no data in the links section of GWT? I haven't set a preferred domain, so I don't understand what's up.
On-Page Optimization | | HeatherBakerTopLine0 -
SEO for New Magento Site??!?
Hi All, We have had a new site delivered by our developers (hurrah...the old one was to terrible for words) but we seem to be having a lot of issues with the new Magento platform. What they have done is used the community version and tried to customize it. I came on to this project about a month into the build and although Magento does seem to do a lot things well there do seem to be some problems. From an SEO prespective we have seen some increase on some search terms and a drop of in others. I would be interested in hearing from other Magento users about their experiences with this platform and any ideas on how to crank up the activity. Our site is at www.nationwidepharmacies.co.uk . There are few odd bits including the side navigation which seems to be very clunky and not overly customizable in this version. Any useful criticism would also be well received. Look forward to hearing Nic
On-Page Optimization | | nicc19760 -
SSL sites and SEO
I'm seeing a lot about how SSL sites can negatively affect SEO from the analytics perspective, but if duplicate content issues are addressed and load times are OK, what else is there to worry about? Any advice is much appreciated. Thank you!
On-Page Optimization | | PerfectPitchConcepts0