Contact Page
-
I'm currently designing a new website for my wife, who just started her own wedding/engagement photography business. I'm trying to build it as SEO friendly as possible, but she brought up an idea that she likes that I've never tried before. Typically on all the websites I've ever built, I've had a dedicated contact page that has the typical contact form. Because that contact form on a wedding photographers website is almost as important as selling a product on an e-commerce site, she brought up the possibility of putting the contact form in the footer site-wide (minus maybe the homepage) rather than having a dedicated contact page. And in the navigation, where you have links such as "Home", "Portfolio", "About", "Prices", "Contact", etc. the "Contact" navigation item would transfer the user to the bottom of the page they are on rather than a new page.
Any thoughts on which way would be better for a case like this, and any positives/negatives for doing it each way? One thought I had is that if it's in the footer rather than it's own page, it would lose it's search-ability as it's technically duplicate content on each page. But then again, that's what a footer is.
Thanks,
Mickey
-
^ Yes, great EGOL!
-
These are suggestions only because everyone has a different style of doing business. These suggestions are aggressive.
If you want the client to call you on the phone, the phone number is your "call to action". So, place it on the website where EVERYONE will see it.
The header of the site in bold font with "Call us" or "Free consultation" or whatever language you think will elicit calls. Don't underestimate the power of those two or three words that accompany the phone number. Your goal is to have the client call YOU and call you NOW. Communicate that you are available and willing to talk. You like to talk photography and weddings, etc.
Display your phone number in many locations. Place it in equally bold font in your footer because some people look down there for contact information.
Include the phone number in bold font in article text where you describe your service. Include it at the bottom of every article that is written for the benefit of the client. Precede it with welcoming words. Write lots of these articles because people who contemplate important decisions often devour every scrap of information that you reveal about yourself.
Place the phone number it in the captions of your photos because anyone who reads the captions has an interest that has been triggered.
Some people procrastinate making phone calls. Speak to them if you want to be their photographer.
In a crowded industry like photography some people don't want to call every service provider. Instead they are browsing to find just two or three to call. Speak to them if you want to be their photographer.
There will be people who want to email. Talk to other photographers and see if their clients call or email. You can include a "contact us" in your persistent navigation. When people click to that page they will see your phone number, your email address, your studio address. You can include a form if you want. These forms don't work on many websites so people don't trust them as having delivered the mail. I don't trust them and just grab the email address from the code and compose a message in my email client instead of typing a big message in a tiny little window that often has length limits that are unannounced.
-
How about doing it the same way online help/chat boxes come up.
So in the bottom right hand corner it opens up after say x page views or x seconds. Says "catchy message" just pop a few details in here and I will be right back with you.
This kind of interaction and prompt is very effective.
If they choose not to respond, then they can minimize it and are now aware of where and how easy it is to contact you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my inner pages ranking higher than main page?
Hi everyone, for some reason lately i have discovered that Google is ranking my inner pages higher than the main subfolder page. www.domain.com/subfolder --> Target page to be ranked
Technical SEO | | davidboh
www.domain.com/subfolder/aboutus ---> page that is currently ranking Also in the SERP most of the time, it is showing both links in this manner. www.domain.com/subfolder/aboutus
-----------www.domain.com/subfolder Thanks in advance.1 -
Odd 404 pages
Evening all, I've performed a Screaming Frog technical crawl of a site, and it's returning links like this as 404s: http://clientsite.co.uk/accidents-caused-by-colleagues/js/modernizr-2.0.6.min.js Now, I recognise that Modernizr is used for detecting features in the user's browser - but why would it have created an indexed page that no longer exists? Would you leave them as is? 410 them? Or do something else entirely? Thanks for reading, I look forward to hearing your thoughts! Kind regards, John.
Technical SEO | | Muhammad-Isap0 -
Linking to AND canonicalizing to a page?
I am using cross domain rel=canonical to a page that is very similar to mine. I feel the page adds value to my site so I want users to go to it, but I ultimately want them to go to the page I'm canonicalizing to. So I am linking to that page as well. Anyone foresee any issues with doing this? And/or have other suggestions? Thanks.
Technical SEO | | ThridHour0 -
Why is the Page Authority of my product pages so low?
My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: www.rainchainsdirect.com Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these: http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1) http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1) I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site) In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority. Can anyone help to shed some light on why and what can be done about it? Thanks!
Technical SEO | | csblev0 -
How to Delete a Page on the Web?
Google reports and I have confirmed that the following old page is presenting on the Web. http://www.audiobooksonline.com/The_Great_American_Baseball_Box_Greatest_Moments_from_the_Last_80_Years_original_audio_collection_compact_discs.html This page hasn't been in our site's directory for some time and is no longer needed by us. What is the best way to fix this Google reported crawl error?
Technical SEO | | lbohen0 -
Too Many On-Page Links?
How much would this affect my page ranks performance? There are many Too Many On-Page Links? warning on my campaign. should I address this issue right away to fix it or leave it as it would not matter seriously ? I've looked at some of the pages and think all of them are necessary. Could someone help me? Thanks!
Technical SEO | | LauraHT0 -
Duplicate Content on Product Pages
Hello I'm currently working on two sites and I had some general question's about duplicate content. For the first one each page is a different location, but the wording is identical on each; ie it says Instant Remote Support for Critical Issues, Same Day Onsite Support with a 3-4 hour response time, etc. Would I get penalized for this? Another question i have is, we offer Antivirus support for providers ie Norton, AVG,Bit Defender etc. I was wondering if we will get penalized for having the same first paragraph with only changing the name of the virus provider on each page? My last question is we provide services for multiple city's and towns in various states. Will I get penalized for having the same content on each page, such as towns and producuts and services we provide? Thanks.
Technical SEO | | ilyaelbert0 -
Duplicate page content
hi I am getting an duplicate content error in SEOMoz on one of my websites it shows http://www.exampledomain.co.uk http://www.exampledomain.co.uk/ http://www.exampledomain.co.uk/index.html how can i fix this? thanks darren
Technical SEO | | Bristolweb0