What's the best way to pass link juice to a page on another domain?
-
I'm working with a non-profit, and their donation form software forces them to host their donation pages on a different domain. I want to attempt to get their donation page to appear in their sitelinks in Google (under the main website's entry), but it seems like the organization's donation forms are at a disadvantage because they're not actually hosted on that site. I know that no matter what I do, there's no way to "force" a sitelink to appear the way I want it, but...
I was trying to think if there's a way I can work around this. Do you think 1) creating a url like orgname.org/donate and having that be a 301 redirect to the donation form, and 2) using the /donate redirect all over the site (instead of linking directly to the form) would help?
Are there alternatives other folks recommend?
-
Maybe it is also possible to do a donation page on the domain like Patrick said (whats a great idea) and get a frame/ iframe of the donation form onto that page?
Sorry Alan allreay said it =(
Maybe I should read all comments -
Patrick makes some good suggestions, one other thing you can try, is to try and place the form in a iframe, then you can use the iframe page for your sitelinks.
-
Yeah, that makes sense, and I see a number of organizations out there doing something like what you describe, and having their /donate page showing up as a sitelink when they do. I generally don't love making donors take an extra click (homepage->donate interstitial->donate form, versus homepage->donate form) while going through the donation process, but I think that needs to be valued against the SEO benefits of having a donation form show up in search. If it were an option, it does seem like finding a way to host a donation form on the organization's domain would be the best alternative.
Thanks for your thoughts - very helpful to have a second opinion!
-
Hi there
I honestly doubt this would work. For one, there is going to be no content on the page for your site to rank. Beyond that, the content still lives on another domain.
I would develop a page that has information about donating, steps to donate, who the donations help, and so on. What this will do is help you pick up "donation" based traffic for a page that is honestly about donating for the organization.
I would then include a link at the bottom of the page to the donation form. You can have this be your /donate page, it would just link off to the actual form at the end, but at least you have information about donating.
Does this make sense? Honesty will always trump trying to redirect or "trick" (without actually trying to do so) crawlers / users. Let me know - hope this helps.
-
I think for this organization, it isn't really an option to host the form on the website.
Is it possible that at meta-refresh might actually be a solution here? That way Google might actually index the /donate page and it'd have a chance at showing up in search results.
-
I never tried it, but I would guess that Google wouldn't create sitelinks wich are directed to another domain in any way.
I think the only solution is a donation form on the working domain. -
Hi there
Is there any way to host or embed the form on the nonprofit's website? That way it could have it's own dedicated URL and page on the domain. At the moment, if the form is on another domain, it's not going to show up under your site's sitelinks because it's not part of the domain.
As for your redirect questions, I don't think that would work because again, it's not actually hosted on the website, but I will leave that to others to decide.
Let me know - thanks so much!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shortening URL's
Hello again Mozzers, I am debating what could be a fairly drastic change to the company website and I would appreciate your thoughts. The URL structure is currently as follows Product Pages
Technical SEO | | ATP
www.url.co.uk/product.html Category Pages
www.url.co.uk/products/category/subcategory.html I am debating removing the /products/ section as i feel it doesn't really add much and lengthens the url with a pointless word. This does mean however redirecting about 50-60 pages on the website, is this worth it? Would it do more damage than good? Am i just being a bit OCD and it wont really have an impact? As always, thanks for the input0 -
Redirecting .edu subdomains to our site or taking the link, what's more valuable?
We have a relationship built through a service we offer to universities to be issued a .edu subdomain that we could redirect to our landing page relevant to that school. The other option is having a link from their website to that same page. My first question is, what would be more valuable? Can you pass domain authority by redirecting a subdomain to a subdirectory in my root domain? Or would simply passing the link equity from a page in their root domain to our page pass enough value? My second question is, if creating a subdomain with a redirect is much more valuable, what is the best process for this? Would we simply have their webmaster create the subdomain for us an have them put a 301 redirect to our page? Is this getting in the greyer hat area? Thanks guys!
Technical SEO | | Dom4410 -
How should I close my forum in a way that's best for SEO?
Hi Guys, I have a forum on a subdomain and it is no longer used. (like forum.mywebsite.com) It kind of feels like a dead limb and I don't know what's best to do for SEO. Should I just leave it as it is and let it stagnate? There is a link in the nav menu to the main domain so users have a chance to find the main domain. Or should I remove it and just redirect the whole subdomain to the main domain? I don't know if redirects would work as I doubt most of the threads would match our articles, plus there are 700 of them. The main domain is PR3 and so is the forum subdomain. Please help!
Technical SEO | | HCHQ0 -
Google webmaster tool doestn allow me to send 'URL and all linked pages"
Hello! I made a lot of optimization changes in my site ( seo urls, and a lot more ) , I always use Google Webmaster tools, fetch as Google Bot to refresh my site but now it doesnt allow me to 'Send URL and all linked pages' check the attachment Thank you
Technical SEO | | matiw0 -
What's the correct SEO for a Gallery?
Hi there, I was wondering if anyone was an expert on galleries and using canonical URL's? URL: http://www.tecsew.com/gallery In short I'm doing SEO for a site and it has a large gallery (3000+ images) where each specific image has it's own page and each category (there's 200+) also has its own page. Now, what I'm thinking is that this should be reduced and asking Google to index/rank each page is wrong (I also think this because the quality of the pages are relatively low i.e little text & content etc) Therefore, what should be suggested/done to the gallery? Should just the main gallery categories get indexed (i.e http://www.tecsew.com/3d-cad-showcase)? Or should I continue to allow Google to trawl through all of it? Or should canonical URL's be used? Any help would be greatly appreciated. Best Wishes, Charlie S
Technical SEO | | media.street0 -
Too many links? Do links to named anchors count (ie page#nameanchor)?
Hi, I have an internal search results page that contains approx 200 links in total. This links to approx 50 pages. Each result listing contains a link to the page in the format /page.html and also has 3 more links (for each listing) to named anchors within the page. eg /page.html#section1, /page.html#section2, /page.html#section3 etc. Should i remove the named anchors to keep my links per page under the Seomoz suggested max of 100? Will it impact crawl-ability or link juice being passed? Thanks in advance for your response.
Technical SEO | | blackrails0 -
External Links from own domain
Hi all, I have a very weird question about external links to our site from our own domain. According to GWMT we have 603,404,378 links from our own domain to our domain (see screen 1) We noticed when we drilled down that this is from disabled sub-domains like m.jump.co.za. In the past we used to redirect all traffic from sub-domains to our primary www domain. But it seems that for some time in the past that google had access to crawl some of our sub-domains, but in december 2010 we fixed this so that all sub-domain traffic redirects (301) to our primary domain. Example http://m.jump.co.za/search/ipod/ redirected to http://www.jump.co.za/search/ipod/ The weird part is that the number of external links kept on growing and is now sitting on a massive number. On 8 April 2011 we took a different approach and we created a landing page for m.jump.co.za and all other requests generated 404 errors. We added all the directories to the robots.txt and we also manually removed all the directories from GWMT. Now 3 weeks later, and the number of external links just keeps on growing: Here is some stats: 11-Apr-11 - 543 747 534 12-Apr-11 - 554 066 716 13-Apr-11 - 554 066 716 14-Apr-11 - 554 066 716 15-Apr-11 - 521 528 014 16-Apr-11 - 515 098 895 17-Apr-11 - 515 098 895 18-Apr-11 - 515 098 895 19-Apr-11 - 520 404 181 20-Apr-11 - 520 404 181 21-Apr-11 - 520 404 181 26-Apr-11 - 520 404 181 27-Apr-11 - 520 404 181 28-Apr-11 - 603 404 378 I am now thinking of cleaning the robots.txt and re-including all the excluded directories from GWMT and to see if google will be able to get rid of all these links. What do you think is the best solution to get rid of all these invalid pages. moz1.PNG moz2.PNG moz3.PNG
Technical SEO | | JacoRoux0