Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
-
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site.
My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site.
I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign.
Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
-
Hi McShane,
You can try www.myconversionbrain.com It does exactly that so that you can know which leads came from which
keyword, adgroup, campaign. It also tracks which display partner or remarketing site generated the
lead. Basically it tracks down all the source traffic (Google organic, Bing, Yahoo, Facebook,
referring links etc) for all the leads that you get automatically. It tracks which page the user submitted the inquiry and also the pages that he browsed before and after inquiry...Plus it helps managing your leads so you can see which keyword delivered the best ROI and which ones
waste your money. So you can see the status of the lead from the initial stage of the closing. You can also keep track of all your leads quicker and easier than email programs so that your leads are properly cared for and not being wasted. You can add sales people and much more...It also does other cool things like notifying you immediately once your leads come back to your website again or specific and important pages on your site (your choice).
If you want a free free demo (10-15 min) let me know and I would be happy to show you using
screenshare.Cheers
Johan Hedin
-
Thanks Highland and mememax. I will try both methods. If anyone else has any ideas please chime in.
-
Hi! what about using cookies?
I mean, when an user reaches your site have a get php rule that appends a cookie to the user if their medium referral is cpc.
In your form you can add an hidden value which is cpc= 1 or 0. When the user send the form you can look for that cookie, if it exists set the cpc value to 1 if not 0. So you'll ahve a db stored information about if that user came or not via cpc.
-
This is a bit trickier working with Wordpress and a plugin.
If you have your Analytics linked, then Google will add ?gclid=XXXXXXXXX to your URL when someone clicks through. As a result, you can flag that session as an Adwords session. Normally I would add a session flag but Wordpress doesn't run sessions by default. You will have to add some PHP programming to make that work and that's outside the scope of this forum.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reasonable Cost for Adwords PPC Set Up?
What is a reasonable cost to set up Adwords Campaign? This would include keyword research, set up of Adwords, set up re-marketing banners, creative and coding landing pages using Instapage. Lets say there are 3 ad groups and two landing pages per add group. Assuming the vendor is highly experienced and located in the United States, what is a fair price? $700, $1,000, $1,500? How about for the monthly management of the campaign? Let's assume advertising budget is $3,000. Is $500 per month reasonable, $800, $1,000? I do not want to over pay not under pay and am trying to determine a cost which is fair to both of us. Answers should be based on a US based vendor with native English and extensive experience with PPC. Thanks, Alan
Conversion Rate Optimization | | Kingalan11 -
Adwords landing pages with no site links
Adwords best practices say to focus landing pages on conversions, with no navigational links to the rest of your website so they don't get distracted. However, now that Google Ads in the SERPs look so similar to organic results, visitors may click the ads instead of the organic result because that's what they see first. What is the risk of turning off these visitors who come to a landing page with a form, instead of a way to navigate through the rest of your site? Discussion question: Trade-offs between a form-focused landing page and providing navigation to the rest of the site?
Conversion Rate Optimization | | JannetteP1 -
Experiences Tracking Phone Call Conversions?
Tracking conversions via phone call can be challenging. The Adwords phone ads only register a conversion if someone clicks on the phone number from their mobile phone. In many cases a landing page on a website has a lead/contact form AND a phone number displayed. The user calling that number would not be registered as a conversion unless you setup multiple virtual forwarding phone numbers for prominent keywords, ad groups and/or campaigns. This can be costly for smaller advertisers. Has anyone done or know of any empirical data on the average percentage of leads generated via phone call versus online form on a landing page. I know it can vary from business type to business type (and the form layout itself will have a modest effect.) More specifically I'm interested in the professional business services industry such as Engineering, Surveying, Commercial Real Estate, Accounting, etc. So for example if you conversion rate for online form submission on a landing page is 3%, and your phone number is prominently displayed, what would be a realistic ballpark estimate for the actual conversion rate including phone calls? 25% more? 50% more? Double? "Ballpark" is the keyword here. Just seeing if anyone has measured this and what their results were.
Conversion Rate Optimization | | JCCMoz1 -
Tracking a Deposit Page Through Google Analytics: Which is a better way?
Good day to all, I do have game download website (Works like Google Play and Steam) and currently working on the deposit page which is payable by fund transfer and Paypal. The thing is I do not have a confirmation page that I can use to track all incoming successful and unsuccessful conversions for this deposit page. My question is, which is better to use for this kind of tracking a goal in Google Analytics? Are we going to use a virtual page or and event tracking method? How can I track users that visit the deposit page that weren't able to do a deposit attempt? Thanks for answering this question. Have a good day ahead.
Conversion Rate Optimization | | Francis.Magos0 -
Sales pages or one site?
New client in the pensions market and they want to launch a new product. There are They have asked for a site build but my question is Is there a benefit to writing unique copy for this one product on each micro site/sales page and focus on a particular keyword, with an email capture for lead generation and also a link back to the main site. Buy domains with targeted keywords in them : www.workplacepensions.co.uk www.auto-opt-in-pensions.co.uk etc? Thoughts please as it will change my proposal 😉
Conversion Rate Optimization | | Agentmorris0 -
Rel="author" On Normal Pages
Hello, I know you can add rel="author" to blog posts but has anyone tried adding them to normal pages? Does it work? Does it improve CTR? Thanks, Scott
Conversion Rate Optimization | | ScottBaxterWW0 -
Duplicating Product Titles in the Page-Content
I have been debating this with a few others within my office and we would like an outside opinion on this issue. This screenshot is of a new product grid I have been designing. I have decided to try something new for SEO that I have seen elsewhere. (see attached image) The page-content below the last products on the page, now have a small paragraph that contains all the products "titles" that are visible on the page. The intention is to capitalize on multiple search terms by using modifiers to replace special character sets within the title. For example: 46" 3 Seat Perforated Square Picnic Table = 46 Inch 3 Seat Perforated Square Picnic Table Not only does this give a secondary search term that could convert but increases the number if instances of "Table" within the page. Suggestions or Thoughts? Thanks! GviGn.jpg
Conversion Rate Optimization | | Highland0 -
Landing Page Conversion
Hi, I'm having a few issues with my landing page conversion. I have followed several guides found on this site (especially the unbounce.com ones) but what'ever I try my landing page CRO doesn't seem to increase. the landing page in question is http://www.drivingtestnow.co.uk/find-driving-test-cancellations. I'm getting traffic to my landing page solely through PPC traffic from Google. My stats are rough as follows: Arrive at landing page - 100% (obviously)
Conversion Rate Optimization | | perfectweb
Click through to buy now page - 15-20%
Actually complete the buy now process - 1% Conversion from organic traffic landing directly on the homepage at http://www.drivingtestnow.co.uk is having a conversion rate of about 5%. It seems odd to me that my highly targeted ad campaign and landing page are convertign so badly compared to the less atrgeted organic search traffic and homepage. Have you got any ideas why this might be occurring and also any tips on how I can improve the conversion rate for my product? Gary...0