Can keyword research be used across different similar sites in different countries?

[Jason_Marsh123]

I am assuming the answer to this question is no but confirmation would help. I have a site in the UK and a site in Spain both on the same topic but different copy and obviously language – therefore I am assuming it is not possible to produce keyword research on the UK site and use the results on the Spanish site?

[PatrickDelehanty]

Hi there

You can use tools like SEMRush or your Google Analytics location report (coupled with your search queries from Search Console) to do specific keyword research in different countries.

I would also recommend looking into competitor research in different countries and read into international SEO to get the most benefits and opportunities.

Hope this helps! Good luck!

[Mark-Gebauer]

Hello there Janet,

If you are doing keyword research for UK client you can adjust the target country for UK ONLY so you can get the most relevant data for your target keywords for this country. You don't want to provide your client irrelevant data, do you? The same step you should follow for your Spanish client.

So the answer to your question is NO but the good thing is that you will get a lot of ideas for your target keywords. You can use these keywords when you collect keyword data for Spanish client.

[mememax]

Hi Janet, Th eonly thing you can do, assuming you're performing keyword research in Google Keyword planner, is to set it as all countries and all languages.

In this way without taking into account one country or another you can ahve search information for all of them, in this case the Search volume won't be influenced by the language/country settings but by the keyword itself (ex. italian football teams, quipos de futbol italiano).

you have to include all variations in both english and spanish BTW.

I hope this helps.

e.