Big drop in bounce rate suddenly
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Our site had a huge drop in bounce rate in one day (went from 10% to 3%) and it has stayed that way.
What could cause this?
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Hi there
Did you have any site changes on that day? GTM installed? Pages removed or updated? CTAs added or internal linking changes? Anything?
Read the following:
They discuss theories such as:
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Multiple pageviews triggers firing (being sent to Analytics) on a single page
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A duplicate installation of Google Analytics code
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Google Tag Manager installed along side of Google Analytics code
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Event is being sent to Analytics after pageview
Hope this helps! Good luck!
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