Keyword Optimization for 2 Brands
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We carry two brands, Buick & GMC. All of the most trafficked keywords that I'm finding in my research are structured like this:
buick denver
buick service
gmc denver
gmc service
How should I approach this situation so that I'm optimizing for both brands?
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Thanks so much Alan, time to work
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Take your top keyword phrase for each brand - that's the focus of the home page. Branch out from there.
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Ah, but after thinking about this for a little bit, what should I do for the homepage? I'll still have the dedicated separation for individual brands, but how to focus the homepage?
Thanks
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Hi Alan,
Thanks for the reply. I get what you're saying -- will definitely be more work but I know that the results will pay off in the long run.
Now to brainstorm the best way to make this happen within our framework...
Cheers,
Kyle
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Topical separation is vital. I'd suggest having two sections of the site - one devoted to Buick and one to GMC. Each would then have a series of pages within that section devoted to that brand, and where you implement section level navigation - so that each page within that section has a sub-navigation component linking to each other page within that section. Aim inbound links to the top level page within each section as a primary task, and individual pages within each section as a secondary task.
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