Are links from inside duplicate content on a 3rd party site pointing back to you worthwhile.
-
In our niche there are lots of specialist 'profile / portfolio' sites were we can upload content (usually project case studies. These are often quite big and active networks and can drive decent traffic and provide links from high ranking pages.
The issue im a bit stuck on is - because they are profile / portfolio based usually its the same content uploaded to each site. But im beginning to get the feeling that these links from within duplicate content although from high ranking sites are not having an effect.
Im about to embark on a campaign to re rewrite each of our portfolio items (each one c. 400 words c. 10 times) for each different site, but before i do i wandered if any one has had any experience / a point of view on with wether Google is not valuing links from within duplicate content (bare in mind these arnt spam sites, and are very reputable, mainly because once you submit the content it gets reviewed prior to going live). And wether a unique rewrite of the content solves this issue.
-
Thanks Andy,
This is very interesting, regarding editorial earned content vs self posted content, its self posted content although its vetted by moderators prior to going live so its not an 'article submission site'. The majority of the sites range for pr7-4 and its not uncommon for the actual article or profile pages to have a pr2.
Regarding finding additional link opportunities, this is only a small part of our outreach and along side this we have lots of earned editorial on our projects, although that too is often re used content as we are in fortunate position that our content is often very well received, often republished 100's of times due to a mixture of outreach and from there it going viral within the niche, which makes it hard to scale to every piece of content being unique.
Is it the consensus that Google can evaluate wether a site is purely editorial or user submitted content ?
-
...im beginning to get the feeling that these links from within duplicate content although from high ranking sites are not having an effect
You are probably quite right. It doesn't sound like editorial content and the fact it is duplicated over a number of sites, only lessens any benefits you might be getting.
Without knowing what the sites are, it's difficult to give you a true judgement on what (if anything) they are doing or have the capability of doing, even after a re-written profile.
I would be looking for additional opportunities where linkbuilding is concerned. Don't put all your eggs in one basket, springs to mind - or even 10 baskets!
Look at the links that are coming back. They are from within content that you have written and not really something that was 'gained'. How are your competitors gaining links?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?
After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day. Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady, or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?
Algorithm Updates | | NBJ_SM2 -
How much content is duplicate content? Differentiate between website pages, help-guides and blog-posts.
Hi all, I wonder that duplicate content is the strong reason beside our ranking drop. We have multiple pages of same "topic" (not exactly same content; not even 30% similar) spread across different pages like website pages (product info), blog-posts and helpguides. This happens with many websites and I wonder is there any specific way we need to differentiate the content? Does Google find the difference across website pages and blog-pots of same topic? Any good reference about this? Thanks
Algorithm Updates | | vtmoz0 -
Agonizing over Meta length or content seems to make no sense as Google seems to be ignoring them!
Real frustrating for me to see Google ignoring my 'Meta Descriptions' and 'mining' my site for any description it chooses. For years my meta has always been displayed and was set up with best practices according to MOZ. My site snopro.co.nz and snopro.co.nz/wanaka-ski-hire have plenty of competition in the market but we are the only ones with a huge point of difference, we are web based only, and deliver the ski rental gear. My quality meta was a way I could control the text and use for a good CTR due to offering something unique in the 'Meta' (Rental Delivery). Seems the only way I can 'control' any text is with 'Adwords' ...funny that! Any others out there finding the same? Justin. BTW my meta is - 'Snopro Ski Rental Delivery Wanaka. We deliver & custom fit ski hire in the comfort of your accommodation. Hassle Free. Multi-day save 10%. Book here'
Algorithm Updates | | judsta0 -
Can site blocked for US visitors rank well internationally?
Because of regulatory reasons, a stock trading site needs to be blocked to United States visitors Since most of google datacenters seem to be located in the US, can this site rank well in the other countries where does business despite being blocked in the US? Do U.S. Google data centers influence only US rankings?
Algorithm Updates | | tabwebman0 -
How much link juice does a sites homepage pass to inner pages and influence inner page rankings?
Hi, I have a question regarding the power of internal links and how much link juice they pass, and how they influence search engine ranking positions. If we take the example of an ecommerce store that sells kites. Scenario 1 It can be assumed that it is easier for the kite ecommerce store to earn links to its homepage from writing great content on its blog, as any blogger that will link to the content will likely use the site name, and homepage as anchor text. So if we follow this through, then it can be assumed that there will eventually be a large number of high quality backlinks pointing to the sites homepage from various high authority blogs that love the content being posted on the sites blog. The question is how much link juice does this homepage pass to the category pages, and from the category pages then to the product pages, and what influence does this have on rankings? I ask because I have seen strong ecommerce sites with very strong DA or domain PR but with no backlinks to the product page/category page that are being ranked in the top 10 of search results often, for the respective category and product pages. It therefore leads me to assume that internal links must have a strong determiner on search rankings... Could it therefore also be assumed that a site with a PR of 5 and no links to a specific product page, would rank higher than a site with a PR of 1 but with 100 links pointing to the specific product page? Assuming they were both trying to rank for the same product keyword, and all other factors were equal. Ie. neither of them built spammy links or over optimised anchor text? Scenario 2 Does internal linking work both ways? Whereas in my above example I spoke about the homepage carrying link juice downward to the inner category and product pages. Can a powerful inner page carry link juice upward to category pages and then the homepage. For example, say the blogger who liked the kite stores blog content piece linked directly to the blog content piece from his site and the kite store blog content piece was hosted on www.xxxxxxx.com/blog/blogcontentpiece As authority links are being built to this blog content piece page from other bloggers linking to it, will it then pass link juice up to the main blog category page, and then the kite sites main homepage? And if there is a link with relevant anchor text as part of the blog content piece will this cause the link juice flowing upwards to be stronger? I know the above is quite winded, but I couldn't find anywhere that explains the power of internal linking on SERP's... Look forward to your replies on this....
Algorithm Updates | | sanj50500 -
Unable to increase the site traffic since 2 yrs
Hello friends, I am new to seomoz forum and this is my first query. Even i asked this query in many forums, i didnt get the right answer. it will be a big help if anyone answers my question. Since 2yrs i am doing seo for my site. even i am following all the white hat techniques and doing every submission manually. Still my site traffic is below 100 visits. Can any one help me to increase the site traffic? What are the techniques i need to follow to increase site visits? Also one of my sites recently got disappeared from google. I have checked all the pages listed in google for my site's major keywords. I didnt find the site anywhere. Can u hep me why this condition wll happen and what to do to overcome such issues?
Algorithm Updates | | Covantech0 -
One SERP Result, Two Different Link Destinations?
Because my vocabulary isn't up to par, it may be easier for you to skip ahead to the image I've attached. One of my web pages shows up in the Google SERP like this. It has the blue "title" link that goes to one page (URL A), and under that, there is a green "breadcrumb" link that goes to a different page (URL B). Any idea why this is happening and how it can be fixed? Thanks in advance, Benjamin FjhUX.jpg
Algorithm Updates | | 1000Bulbs0 -
What determines rankings in a site: search?
When I perform a "site:" search on my domains (without specifying a keyword) the top ranked results seem to be a mixture of sensible top-level index pages plus some very random articles. Is there any significance to what Google ranks highly in a site: search? There is some really unrepresentative content returned on page 1, including articles that get virtually no traffic. Is this seriously what Google considers our best or most typical content?
Algorithm Updates | | Dennis-529610