Does using keywords in the top level domain make any difference to SEO rankingsq
-
i am setting up a new company and I need to register a domain name, is there any advantage to using the full name of the company in the domain name? I know it used to be important but does it still make a difference? If possible I would like to just use say the first letter of each of the 3 words instead what will amount to 23 letters but of it makes a difference then 23 letters it will have to be.
Thanks
-
Although it is clearly a good idea to have a keyword or keywords in your primary URL, the problem is that your keywords may change over time and you can't have ALL of your keywords in your URL. IMHO it is probably more important to have a short domain name so that if you have a blog or page title containing a keyword it will show up in full.
-
IT does help to have the keywords in the domain but if it's too long, it's going to be harder to recall.
Stick with a domain name that people can recall and if possible, easy to spell as that helps a lot for local businesses.
My gut instinct tells me to stay away from 3 letter domains but I'd do a survey just to test it out with your target audience.
-
It is best to have a domain that anybody who ever has business with you can type in your domain without thinking or guessing... at the same time you don't want to force them to type the Gettysburg Address.
RJRNabisco.com did what you are talking about, but that is an extremely well known company and the company name was created by a merger and they didn't want to divorce Nabisco and they probably didn't want the word "tobacco" stinking up their name.
Twenty-three letters is pretty long and would look like this one... thisdomainistoodamnlong.com.
So, if it was my company, I would go with something like toolong.com damnlong.com if those were word combinations that people use to refer to my company currently. Whatever, you want a domain that everybody will know instantly then register any variants that people might type in by mistake and redirect them to the homepage of your actual website.
I use to work at an organization where the IT staff thought that domains should be as short as possible, so they registered the name without any vowels because the exact name was owned by a plumber Telling someone the domain on the telephone was a nightmare. It was not unusual for the person listening to say huh? what? repeat that? because the domain was absolutely unexpected and meaningless like thsdmnstdmnlng.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Avoid Keyword Dilution
Hi
On-Page Optimization | | ulefos
I am struggling with keyword dilution, and I don't understand what I need to do to change.I have read it but don't get it. This is the explanation - You want to target each keyword with a single page on your site, so modify the anchor text of this link so it is not an exact match. The only thing that I see is the title and the anchor text the same and the image alt also the same is that what the problem is here is the page I am trying to sort out for the keyword kiln dried logs.
Thank you0 -
Using Subdomains to Increase Keyword Density?
I have a website on which I publish lots of news (sometimes up to 10 posts per day). I have a feeling that somewhat it is diluting the density of some keywords I am targeting. By using subdomains, would I avoid diluting keyword density too much? Of course, I am talking about a reasonable use of subdomains (maybe 1 or 2). What's your opinion?
On-Page Optimization | | sbrault740 -
Rebranding and Domain Name Changes
Hi All, One of my clients wants to rebrand http://indiaretailnews.com/ so that it's clear that the site is under the operational umbrella of http://tradebriefs.com/. indiaretailnews.com has a lower domain authority of 20, but because of the domain name it ranks number #2 for the keyword "retail news" for Google India. The client's question: Can we change the site names to TradeBriefsRetail.com orTradeBriefsIndiaRetail.com without affecting the SEO on each site? How do we do this – redirect from TradeBriefsIndiaRetail.com to IndiaRetailNews.com and so on or simply put all the content on the new sites and get rid of the old domains or some other way? Do long domain names cause a problem? Another option is TradeBriefsRetail.in, etc with the domain extension showing the country that the content is for.. In a year or two, we will be expanding to markets outside India. My opinion: Keep the old domains and redirect to something like http://tradebriefs.com/india-retail-news Or perhaps a subdomain: http://indiaretailnews.tradebriefs.com In the short term, I'd imagine rankings will drop, but if we wanted to consolidate domain authority, I was thinking that http://tradebriefs.com/india-retail-news would be the best bet. Thoughts? Kenji
On-Page Optimization | | KenjiCrosland0 -
Keywords per Page
Iv'e looked through the QA here and there are a lot of different conflicting opinions on what is a generally a good idea. For Example Florist Clearwater Clearwater Florist Florist in Clearwater Florist in Clearwater FL Clearwater FL Florist Clearwater Florida Florist Florist in Clearwater Florida Florist near Clearwater FL etc.... So for something like this example....should I have one page represent all of these keyword iterations or split them among different pages?
On-Page Optimization | | BenGMKT0 -
Product pages optimization impact on sub level domains.
How great of an impact will the optimization of product pages have an impact on a sub level domains?
On-Page Optimization | | Martin_Harris0 -
Does concatenating two words make them lose their SEO value
I'm working with a client whose product titles are things like "InternetSecurity" and for branding purposes has thus far required any reference to the products be concatenated in this fashion (on page, links, URL, title tags). It seems to me that would greatly reduce their SEO relevance. Any thoughts? Thanks, Mark
On-Page Optimization | | DenverKelly0 -
Domain
Hello Team, I purchased a domain that's been around for a long time and I have built some decent pr to it. However, when I Google the domain name/future company name VIP Real Estate, it doesn't appear anywhere. Could it be that the domain name has a penalty? Thanks!
On-Page Optimization | | Dallas0 -
301 redirect (www.domain.com/index to www.domain.com)
Hello, Please let me know what are the exact right steps in order to get rid of the duplicate content issues related with: www.domain.com/index.html same as www.domain.com without creating an infinite loop. Do you have a step by step guide posted within seomoz including 301 redirect for non www to www for all urls and index.whatever to main domain name without going into a infinite loop ? btw how to you spot the loop ? is it obvious like never ending refresh of the home page ? thanks a lot !
On-Page Optimization | | eyepaq2