Linking Between Sites
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Hi everyone,
Hope you are all doing well.
If a company owns several different websites that are supposed to be different brands but are part of the same niche/sector is it OK to link between them? Or would this be seen as violation?
Thanks
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Note of caution: I wouldn't put these links in the footer, sidebar or anywhere else which will mean the links would be present on every page of the site. A sudden rise in the quantity of sitewide links could set off alarm bells for search engines.
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If you only have a few sites, there is no harm in interlinking and this can actually help Google see relationships between company sites - this depends if you want them to. That said, I tend to nofollow them if they are different, in which case there is no problem at all.
Because links of this nature normally appear at the footer of a site, they would probably pass nothing in terms of page rank anyway.
Keep the links neutral - just the brand or URL, and you should be good to go. But tread carefully if the sites are too similar because then Google might start questioning why there are a number of sites that carry the same / similar information and why is it not all on one domain?
-Andy
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Here is a blog post with the same question, or close.
http://moz.com/community/q/linking-between-your-own-websites-yay-or-nay
Hope it helps, ask if need any clarification.
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