Looking for Search Engine Ranking Factors more recent than 2013
-
The 2013 Search Engine Ranking Factors study is a very useful study. However, it was completed more than two years ago, and a lot of algorthim updates have been made since then. Is there a more recent study of this than the one produced in 2013?
Any and all information would be valuable. I am also trying to understand the importance of site speed as a ranking factor.
Thanks.
-
Thank you Patrick!
I'm a big believer in testing as well (aren't we all nowafays), however, a lack of tech tools or flexibility can be an unfortunate hurdle in a journey to establishing a testing culture.
Clayton
-
Hi there
SearchMetrics has one from 2014 - you can read that here.
Moz has one for local ranking factors from 2014 - you can read that here.
The only thing I would say is don't hold these to be gospel - test assumptions and know your industry to be unique and unlike others. Always test.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
75% Overnight Drop in Organic Search Traffic
On April 10th my organic search clicks dropped 75% overnight. I have never seen anything like it. What Google algorithm change could have caused this? I have no manual actions and my indexed page count is about the same. I have noticed that several queries that I was number one for including my brand have dropped by anywhere from two to ten spots. The brand dropping out of the first spot is what really gets me. There is nothing similar to it at all. My speed score is moderate, so I don't think that is it. My site was down most of the day on the 9th or 10th, but that has never caused a drop in search clicks and the next day they were about the same. I noticed that the CDC now occupies the number one spot for my brand. Even though the exact brand name is nowhere in the text of the CDC page. I think this might be due to Google trying to help official health organizations do better due to COVID19, but the queries I have dropped on have nothing to do with Coronavirus. Also, none of my other sites have seen this type of problem. Only the health site seems affected. I recently did a press release campaign and my link counts are up, so I don't that is it either. The brand page is https://stdcarriers.com and an example of an effected query is Celebrities with STDs.
Algorithm Updates | | STDCarriers0 -
Do header tags impact the rankings much?
Hi all, I have gone through some posts and comments where it's been mentioned that header tags will be considered as any other content on page. Is that really true? Writing up more relevant header tags as per the page topics doesn't have any impact? I would like to know the updated importance of header tags in today's SEO. Thanks
Algorithm Updates | | vtmoz0 -
Are there any alternative ranking strategies for not a blog site other than on site SEO, speed improvement, building backlinks and social media engagement to improve rankings?
We own a horoscope website and looking for some SEO advice.However most of the websites are blog sites therefore most of the SEO content is about how to rank a blog site better. IE getting new quality content, use anchor text link out etc. However if your site is different by nature it is hard to find good advice on how to rank better in these scenarios. I would like to know if there are alternative ways of increasing rankings apart from the usual strategies of improving social media fan pages, building backlinks and optimising the site speed wise and making it accessible and understandable to crawlers and people too.
Algorithm Updates | | websitebuilder0 -
Google Rankings Dropped in Past Few Weeks
Hi All, I work for an online appliance retailer and over the past weeks, we've seen a drop in our google SERPs. This time last year we were ranking in the top 3 for our top converting key terms, but now we are ranking towards the bottom of the first page or even on the top of the second page with the big box stores now dominating for our key terms. Needless to say traffic for these pages has dropped off considerably. We still have quite a bit of traffic coming in for other key terms, but they don't convert as well. Is anyone else seeing the same thing? If so what are you doing to combat this? Do you have any suggestions? Thank you!
Algorithm Updates | | airnwater0 -
Changes in Google "Site:" Search Algorithm Over Time?
I was wondering if anyone has noticed changes in how Google returns 'site:' searches over the past few years or months. I remember being able to do a search such as "site:example.com" and Google would return a list of webpages where the order may have shown the higher page rank pages (due to link building, etc) first and/or parent category pages higher up in the list of the first page (if relevant) first (as they could have higher PR naturally, anyways). It seems that these days I can hardly find quality / target pages that have higher page rank on the first page of Google's site: search results. Is this just me... or has Google perhaps purposely scrambled the SERPS somewhat for site: searches to not give away their page ranking secrets?
Algorithm Updates | | OrionGroup1 -
Ranking effected by Penguin 2.0
Hello Everyone, I am amazed to see that all the ranking of keywords got down after Penguin webspam algorithm updated on May 22, 2013. Is there any suggestion how we will recover and get the ranking back. Thanks
Algorithm Updates | | lucidsoftech0 -
Google is really NOT SAYING IN "HOW SEARCH WORKS” ?
Hi All SEOmoz members and team, As I was reading this, is it true that Google does this . Simply, I don't think so, I haven't experienced any of such what is being talked [http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/ C](http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/ "http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/")ome on, let us discuss the real thing about Google. Teginder Ravi
Algorithm Updates | | Futura0 -
Bounce Rate a factor?
Hi Guys, I've been SEOing two sites for just over 6 months, making very little headway in the process. All the tactics I have employed work on the many other sites that we do SEO work for. I have written pages of rich, useful content, metas, built links from various sources, re-built both sites on a better platform, alt tags are optimised etc etc. This seems to have brought me some success but nothing to write home about. The only major difference I can see between these two sites and my others is bounce rate. The SEO pages I have produced have a fairly healthy bounce rate (20-30%) which isn't a problem, but, both sites have blogs which draw (a lot of) visitors from various social networks and the bounce rate is through the roof (80-90%) obviously increasing the average for the whole site. Now, I know there has been various discussions around this with no real outcome but I cannot see what else it can be. Am I missing something? I should add that both sites are in competitive sectors but not that competitive to stop me seeing at least top 100 results....
Algorithm Updates | | SEOBirmingham810
