Product instant answers?
-
Hi Guys,
I noticed today that Google was serving a VERY different organic result for a product level search. The query was "giro aspect". Included is a screenshot of the SERP. Anyone know about these? Is there anything we need to do to get this (i.e certain schema.org markup)?
Any insights appreciated,
Will -
Hi Will,
The previous reply is a good one - these are answer boxes and are becoming more and more common. Here are a few more resources for you that may help:
http://searchengineland.com/library/google/google-onebox-plus-box-direct-answers
https://moz.com/blog/more-google-answer-boxes-with-bonus-experiment
https://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph
It's definitely worth following Dr. Pete on this topic, he tends to spot these new features pretty early and often talks about what they could mean for the future, as he has in the blog posts above.
I hope that helps!
Paddy
-
Hi Will Swales,
That is called Google answer Box. I'm sharing a detailed article published on this yesterday on SEW.
http://searchenginewatch.com/sew/opinion/2414342/google-answer-boxes-the-what-why-and-how
Hope that helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
Putting rel=canonical tags on blogpost pointing to product pages
I came across an article mentioning this as a strategy for getting product pages (which are tough to get links for) some link equity. See #21: content flipping: https://www.matthewbarby.com/customer-acquisition-strategies Has anyone done this? Seems like this isn't what the tag is meant for, and Google may see this as deceptive? Any thoughts? Jim
Intermediate & Advanced SEO | | jim_shook0 -
Duplicate Content For Product Alternative listing
Hi I have a tricky one here. cloudswave is a directory of products and we are launching new pages called Alternatives to Product X This page displays 10 products that are an alternative to product X (Page A) Lets say now you want to have the alternatives to a similar product within the same industry, product Y (Page B), you will have 10 product alternatives, but this page will be almost identical to Page A as the products are in similar and in the same industry. Maybe one to two products will differ in the 2 listings. Now even SEO tags are different, aren't those two pages considered duplicate content? What are your suggestions to avoid this problem? thank you guys
Intermediate & Advanced SEO | | RSedrati0 -
What is the best practice for URLs for E-commerce products in multiple categories?
Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM
Intermediate & Advanced SEO | | Hatfish0 -
Question about duplicate listings on site for product listings.
We list products on our site and suspect that we have been hit by Panda as we are duplicating listings across our own site. Not intentionally, we just have multiple pages listings the same content as they fall into multiple categories. Has anyone else had the same issue and if so how did you deal with it?.. Have you seen a change in results/rankings due to the changes you made?
Intermediate & Advanced SEO | | nick-name1230 -
Redirect issue launching duplicate product categories on another TLD
Dear Mozzerz We run this e-commerce website (superstar.dk) where we are selling all different kinds of wristwatches from different brand names (Casio, Garmin, Suunto etc). We just bought another website selling watches (xxx.com) and therefore we would like to move some of the content from superstar.dk to the new website xxx.com, making superstar.dk into a more niche website. So we are basically taking a brand with all the products in it and shutting it down on superstar.dk and instead launching it on xxx.com. Superstar.dk will still be running, just with a more niche product- and brand selection. So my question is, should we redirect all the old product categories that we are shutting down to the new website on another TLD where we are opening them again and the same for the products (e.g. superstar.dk/garmin -> xxx.com/garmin)? Or would it be better to keep the redirects within the same website/TLD (e.g. superstar.dk/garmin -> superstar.dk)? A few examples:
Intermediate & Advanced SEO | | superstardenmark
superstar.dk/garmin -> xxx.com/garmin
superstar.dk/suunto -> xxx.com/suunto
etc..
superstar.dk/product1 -> xxx.com/product1
superstar.dk/product2 -> xxx.com/product2
etc.0 -
URL structure for categories, sub categories and products
Hi, I'm looking for some advice about URL hierarchy and the best way to structure URLs for SEO with regards to categories, sub categories and product pages. The way the site is set up displays the URLs as such, example: 1. /badge-accessories/ 2. /badge-accessories/plastic-wallets/ 3. /badge-accessories/plastic-wallets/clear-flexible-wallets/ I am questioning whether it would be best to keep it like this (which the site developers are suggesting) or change to something like: 1. /badge-accessories/ 2. /plastic-wallets/ 3. /clear-plastic-flexible-wallets/ Or something like: 1. /badge-accessories/ 2. /plastic-wallets/ 3. /plastic-wallets/clear-flexible-wallets/ Any advice would be appreciated. Thanks
Intermediate & Advanced SEO | | Kerry_Jones0 -
Should I change my product titles from singular to plural to satisfy optimisation?
At present most of our products are listed in the singular form. http://www.towelsrus.co.uk/towels-bath-towels/aztex/turkish-cotton-bath-towel_ct473bd182pd2744.htm However we are optimising for the plural form after carrying out keyword research The question is should I update the product title to reflect this change? This would then change the URL of the page, H1 tag, H2 tag (both auto generated from the product title) My concern here is that these pages will then become "new pages" and will need to index and rank, albeit they don't rank well as they have never been optimised until now. I could put 301 re-directs in place on the old URL's or i could just let the return a 404. What do people think?
Intermediate & Advanced SEO | | Towelsrus0