Best Practice for Inserting Keywords into Title Tag?
-
Hello Fellow Mozers I am looking to open a discussion for my question. I will give an example to clarify things.
I have a keyword I want to rank "London Luxury Apartments" Which title would be best or what would you suggest in addition to the titles below:
Option A) London Luxury Apartments | Luxury London Apartments | Brand Name
Option B) London Luxury Apartments | Luxury Apartments in London | Brand Name
Option C) London Luxury Apartments | Luxury Apartments for Sale in London | Brand Name
Any other option not displayed above that you have extensively tested and know it works.
Have in mind the following :
I am aware of the 55 character limit so lets not make this discussion about the character Limit. I want to keep the discussion on the Keyword Format and Keyword Logic of using the same keyword just in a different order.
The above is just an example in order to best illustrate what I wish to talk about.
Round one... Begin!!
-
A strong DA. Are you ranking for those keywords already? or are you building a new page?
-
That is some great advice thank you.
The site is not that old i.e only went live about 3-4 years ago. The DA is 40 at the moment.
-
Nicos
A couple of things. The 5 reasons why people click on a typical SERP in order are:-
Page Rank
Brand
Title
Description
URL
The Title is far more important to clickability than the description. Not suggesting disregard the description as it is important as well - where you have fun and place your CTA. When targeting traffic it is always best to take a "beach head" first. Most people go to Semrush or Adwords - and choose the word with most traffic and target it - and then never rank for it. Because it is too competitive. If your website has a high DA do what you are doing - if it is a start-up then slow down - take a beach head. It might be "Luxury Apartments Chelsea" instead .
Next question what is your DA? ie is over 25?
-
Very constructive answer and a good way to kick things off. I thank you.
In response to your question I am selling. But obviously if i add something like "Buy / sell luxury apartments in London" in the title then Search volume of that keyword is considerably lower than simply the search intent of "Luxury London Apartments" Yes I realize the traffic would be much more relevant thus increasing my CTR thus rankings for that keywords however What if the client had a "hard on" for that particular keyword.
Also I realize the options listed might in fact seem a bit spammy and will agree that I am mostly thinking SEO and not Clickability Factor however I find that when i did a small research some time ago it seems that most people actually decide whether or not to click on the site by looking at the description. Simply because they are already assured that Google will already serve them the most relevant results either way so they dont have to go through the process of looking at the page titles to decide rather than the description. If that makes sense?
-
It is actually not a character limit - it is a pixel limit for the title. 512 pixels and then it truncates. ie WW's are a problem and II's are great.
On which one to choose.
They all look a bit spammy. There is an SEO -v- Clickability factor. You are thinking SEO not clickability. Recommend you consider both.
The question I have is are you Leasing or selling or both? What query are you answering to the consumer?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best domain setup for network of locations
Hi there! I am looking for some industry expert weigh-in on best practices to how to best approach the business scenario described below to bring in some outside confirmation of our approach for a client. Tim runs a business,timsbusinesswebsite.com. Tim's business has between 15 and 30 individual locations in large cities across the United States. Unfortunately, the approach to each individual location's digital marketing has been inconsistent. Some have a unique URL for their location (e.g.timsbusinesswebsite.com/new-york-city/) Some have a subdomain (e.g.chicago.timsbusinesswebsite.com) Some have a separate domain altogether (e.g.timsbusinesswebsiitelosangeles.com) Which of these three approaches would best build the best foundation for the business in local and national rankings from an SEO standpoint and why?
Local Website Optimization | | searchcityusa0 -
Using geolocation for dynamic content - what's the best practice for SEO?
Hello We sell a product globally but I want to use different keywords to describe the product based on location. For this example let’s say in USA the product is a "bathrobe" and in Canada it’s a "housecoat" (same product, just different name). What this means… I want to show "bathrobe" content in USA (lots of global searches) and "housecoat" in Canada (less searches). I know I can show the content using a geolocation plugin (also found a caching plugin which will get around the issue of people seeing cached versions), using JavaScript or html5. I want a solution which enables someone in Canada searching for "bathrobe" to be able to find our site through Google search though too. I want to rank for "bathrobe" in BOTH USA and Canada. I have read articles which say Google can read the dynamic content in JavaScript, as well as the geolocation plugin. However the plugins suggest Google crawls the content based on location too. I don’t know about JavaScript. Another option is having two separate pages (one for “bathrobe” and one for “housecoat”) and using geolocation for the main menu (if they find the other page i.e. bathrobe page through a Canadian search, they will still see it though). This may have an SEO impact splitting the traffic though. Any suggestions or recommendations on what to do?? What do other websites do? I’m a bit stuck. Thank you so much! Laura Ps. I don’t think we have enough traffic to add subdomains or subdirectories.
Local Website Optimization | | LauraFalls0 -
Query results being indexed and providing no value to real estate website - best course of action?
Hi friends, I have a real estate website that has thousands of these type of query results pages indexed - http://search.myrealestatewebsite.com/l/43453/New_York_City_Rentals?per=100&start=159 What would be the best course of action to ensure those do not get indexed, as most provide no value whatsoever. 1. I'm limited to what I can do in the IDX, but I do believe I can modify the URL parameters for the website in Webmaster tools? Would this be correct? What would my parameter look like? 2. I have a webmaster tools for the website, then also the subdomain, which one would I submit the url parameter, or both?
Local Website Optimization | | JustinMurray0 -
Target broad keywords for local or broad keywords+local city?
Hi, Is it better to target broad keywords in a local market or target 'broad keywords + local city'? Or both? The sites I'm working with currently have landing pages for each 'local city/town + keyword' ... they each have about 5 services they offer and about 7 or more nearby towns they service. This means I'm tracking about 35+ keywords per client. That seems to be a bit much. Am I wrong? Would it be just as effective to target broad keywords and track them locally being that the local market isn't very competitive. Of course the broad keywords yield more search volume according to google keyword tool. However, the current setup is sending a worthwhile traffic volume to the site. According to Miriam's article http://moz.com/blog/local-landing-pages-guide I'm working with a business model 2 - single brick and mortar location servicing many areas nearby. Thanks, Chris
Local Website Optimization | | LinkPoint0 -
Page Title for a Local Shop
Hello everyone 🙂 I would like to have your opinion on one thing: I am working on a local shop selling pottery and other things. So I was thinking, would it make sense to title the page something like: “Pottery Object, San Francisco, Awesome Pottery” which means “keyword, location, company name”? Or is there a better way to optimize the title of the page for a local shop? Thank you very (very) much 🙂
Local Website Optimization | | Franco19780 -
Keywords with locations
I've seen quite a few threads that orbit around my questions, but none in the last year, so I'll ask it 🙂 I'm seeing some strange results when testing various keywords with and without locations included. For a foundation repair company in Indiana, we've optimized for all the big cities, since the company services the whole state. Here's a sample of weird stuff: Test 1: If I set my location (all other Google 'helps' turned off) to Indianapolis and search 'foundation repair' result is #3 'foundation repair indianapolis' result is #20 'indiana foundation repair' result is #18 Test 2: Location set to the small town the company is based in (Rossville, IN) 'foundation repair' result is #1 'foundation repair rossville' result is #3 behind other companies located in Rossville, GA, and Rossville, PA!! I suppose I was under the impression that the ip location data Google gathers would weigh more heavily than how place names are optimized as part of keywords (or just that the physical location would supplant the place name typed into the search if it happened to be the same). But according to these tests, it seems that inferred location is by far a secondary factor. I can deduce that we're more optimized than our competitors for 'foundation repair', but less optimized for keywords with place names in them (we feel like we'd be verging on stuffing if we did more). Am I missing something here? Has anyone else seen this sort of thing?
Local Website Optimization | | clearlyseo0 -
Should I use keywords in all my URLs?
I couldn't find anything online that really covers my exact question. If I wanted to change my home page URL, (currently along the lines of "http://example.com/home") would it be a good idea to change it to "http://example.com/dallas-auto-repair"? Then on the "services page" I might change the URL to "http://example.com/dallas-auto-services". Pages like the contact page would probably remain simply "example.com/contact" Theoretically by putting my main keywords right there in the URL, I would imagine that I could get moved up in the SERPs. Am I wrong? So if this is a bad idea, please let me know why. If this is a good idea, do you have any articles or references that cover this, or even personal experience?
Local Website Optimization | | Marshall_Motors0 -
Website Mods and SEO for Multi-Location Practice?
We're in the process of taking over a WordPress website within the next week for a 3 location medical practice. These are in 3 different cities. 1 location is in a pretty competitive market, while the other 2 are not. The current site isn't bad for design and navigation and they don't have the budget for a full-redesign. Structurally, it is sound. It lacks a lot of content though and a blog. It is not responsive, should we convert to make it responsive? At first glance you can't tell they have 3 locations and their content for each location and services offered is pretty weak. What other suggestions do any of you have for getting the main site to rank for all 3 locations? I know it'll take some time since they are no where to be found now, but just looking for any other tips you may all have. Thanks!! - Patrick
Local Website Optimization | | WhiteboardCreations0