Best Practice for Inserting Keywords into Title Tag?
-
Hello Fellow Mozers I am looking to open a discussion for my question. I will give an example to clarify things.
I have a keyword I want to rank "London Luxury Apartments" Which title would be best or what would you suggest in addition to the titles below:
Option A) London Luxury Apartments | Luxury London Apartments | Brand Name
Option B) London Luxury Apartments | Luxury Apartments in London | Brand Name
Option C) London Luxury Apartments | Luxury Apartments for Sale in London | Brand Name
Any other option not displayed above that you have extensively tested and know it works.
Have in mind the following :
I am aware of the 55 character limit so lets not make this discussion about the character Limit. I want to keep the discussion on the Keyword Format and Keyword Logic of using the same keyword just in a different order.
The above is just an example in order to best illustrate what I wish to talk about.
Round one... Begin!!
-
A strong DA. Are you ranking for those keywords already? or are you building a new page?
-
That is some great advice thank you.
The site is not that old i.e only went live about 3-4 years ago. The DA is 40 at the moment.
-
Nicos
A couple of things. The 5 reasons why people click on a typical SERP in order are:-
Page Rank
Brand
Title
Description
URL
The Title is far more important to clickability than the description. Not suggesting disregard the description as it is important as well - where you have fun and place your CTA. When targeting traffic it is always best to take a "beach head" first. Most people go to Semrush or Adwords - and choose the word with most traffic and target it - and then never rank for it. Because it is too competitive. If your website has a high DA do what you are doing - if it is a start-up then slow down - take a beach head. It might be "Luxury Apartments Chelsea" instead .
Next question what is your DA? ie is over 25?
-
Very constructive answer and a good way to kick things off. I thank you.
In response to your question I am selling. But obviously if i add something like "Buy / sell luxury apartments in London" in the title then Search volume of that keyword is considerably lower than simply the search intent of "Luxury London Apartments" Yes I realize the traffic would be much more relevant thus increasing my CTR thus rankings for that keywords however What if the client had a "hard on" for that particular keyword.
Also I realize the options listed might in fact seem a bit spammy and will agree that I am mostly thinking SEO and not Clickability Factor however I find that when i did a small research some time ago it seems that most people actually decide whether or not to click on the site by looking at the description. Simply because they are already assured that Google will already serve them the most relevant results either way so they dont have to go through the process of looking at the page titles to decide rather than the description. If that makes sense?
-
It is actually not a character limit - it is a pixel limit for the title. 512 pixels and then it truncates. ie WW's are a problem and II's are great.
On which one to choose.
They all look a bit spammy. There is an SEO -v- Clickability factor. You are thinking SEO not clickability. Recommend you consider both.
The question I have is are you Leasing or selling or both? What query are you answering to the consumer?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple service area pages that rank well. However the primary keyword page tends to bounce around between the pages. How can I stabalise the ranking to the primary page
We have multiple service area pages attached to the primary keyword for the site which arent in the navigation and we have the primary page which is in the navigation. Currently Google is choosing different service area pages to rank for the primary keyword so the rankings bounce around a lot for the keyword when it doesn't have a service area target in it. Eg work shirts vs work shirts brisbane.
Local Website Optimization | | jonathan.k0 -
How to Do Local Keyword Research
I am familiar with how to do regular keyword research, finding opportunity based on competition, search volume, etc. For local search, do I go to all the trouble of finding hidden gems or just pick higher volume terms that have local intent. For instance: A search for "physical therapy" is a high volume term that Google thinks has local intent. If i pick a low volume national term, that has 11-50 avg searches per month, I have lower chances...and even less chance that someone is searching locally. What say ye? Nails
Local Website Optimization | | matt.nails0 -
URL and title strategy for multiple location pages in the same city
Hi, I have a customer which opens additional branches in cities where he had until now only one branch. My question is: Once we open new store pages, what is the best strategy for the local store pages in terms of URL and title?
Local Website Optimization | | OrendaLtd
So far I've seen some different strategies for URL structure:
Some use [URL]/locations/cityname-1/2/3 etc.
while others use [URL]/locations/cityname-zip code/
I've even seen [URL]/locations/street address-cityname (that's what Starbucks do) There are also different strategies for the title of the branch page.
Some use [city name] [state] [zip code] | [Company name]
Other use [Full address] | [Company name]
Or [City name] [US state] [1/2/3] | [Company name]
Or [City name] [District / Neighborhood] [Zip Code] | [Company name] What is the preferred strategy for getting the best results? On the one hand, I wish differentiate the store pages from one another and gain as much local coverage as possible; on the other hand, I wish to create consistency and establish a long term strategy, taking into consideration that many more branches will be opened in the near future.1 -
For a generic domain say www.purplecola.com where the company is based in India (IP address there too), how should they best optimize for US search traffic?
Let's just say that they want to target the US market. Should they add a US based IP address? Would love to hear insight from people who have managed this, experienced this or have expertise. Obviously, a US based physical address would help. Thanks!! Chris
Local Website Optimization | | Sundance_Kidd0 -
Search Result Discrepancy: Keyword "Dresses" shows international sites in the search results of Google.co.in.
Hi All, What would be the reason that Google shows international websites in the first page results while there are huge local players available. Eg: Dresses - Keyword that shows results with almost all the results from International websites whereas the local big players in the same category are not shown. This is not the case for other keywords like Women dresses, Clothing, Shoes etc., Is it a bug or any particular reasons? Thanks,
Local Website Optimization | | Myntra0 -
Local SEO + Best Practice for locations
Hi All, Based on a hypothetical scenario, lets say you are a plumber. You live and operate within Chelsea in London. You have established a Google places profile and incorporated schema data to tell Google your fixed place location. In addition you operate in several nearby towns with no fixed location presence. i.e Brentford, Bromley, Catford, Cheswick and Tottenham. I create a feature rich page on 'How to find a quality plumber'. Within the page I incorporate the following description: blah blah, as a quality plumber serving the community of Chelsea, we also offer our services to nearby towns of Brentford, Bromley, Catford, Cheswick and Tottenham. I create hyperlinks for the towns (Brentford, Bromley, Catford, Cheswick and Tottenham) that allow the user see in details a full list of services, operation hours, etc. Naturally all towns will have there own unique content (no duplication). Question
Local Website Optimization | | Mark_Ch
Is the above scenario the correct way to provide local seo or is this approach considered spammy to Google? Thanks Mark0 -
What's the best way to add phrase keywords to the URL?
Hi, Our keywords are all our service + a list of towns (for example, "carpet cleaning St. Louis"). The issue I'm having is that one particular site could be targeting "carpet cleaning St. Louis", "carpet cleaning Manchester", "carpet cleaning Ballwin", "carpet cleaning Kirkwood", etc. etc. etc... up to maybe 15 different towns. Is there a way to effectively add these keywords into the URL without making it look spammy? I'm having the same issue with adding the exact keywords to the page title, img alt tag, etc. Thanks for any advice/input!
Local Website Optimization | | nataliefwc0 -
How Best to do implement a Branch Locator for a Website with invididual location category pages
Hi All, We have an ecommerce Website with multiple locations for our stores and we currently display separate location specific pages for the different categories and sub categories. This has helped us previously to rank well for local search in each of the areas we have a store but over the last few months since humingbird, our local rankings on some things have dip a little . We want to implement a branch locator of some description to improve the user experience. From looking at other websites with branch locators, they tend to a separate button/page with which you can search for a branch etc. However, they don't have location specific pages. My query is should I do it so if a user comes in on a specific category location page and follows it through to product page , then to have a tab on the product page displaying the local branch from which he can come in. My thinking here is that , is that it would help confirm my local citations and help improve local rankings. Or Should the local branch be displayed on the local category pages instead or as well ?. If a user comes in from the homepage or not on a specific location page, then the branch locator will allow them to search for a specific branch. Should I also put in a branch locator as a separate page or can It be in more places. I don't want to damage anything which may have an effect on rankings due to citations and NAP on the location specific pages. Any advice or good examples to look at would be greatly appreciated thanks Sarah.
Local Website Optimization | | SarahCollins1