Multiple menu items pointing to same page
-
I have an automotive dealer as a client. The primary nav has a finance menu item, which (of course) points to the finance related pages. He just requested that I add a finance link item, as child menu items, under the new and used car nav items.
Now, this is wrong for a host of reasons, what is the best way to communicate to this to him? I mean, I see this as a usability issue, it's wrong thematically, we would end up having 3 links pointing to the same page. Would this classify as dupe content?
-
Definitely true - was just wondering your stance on that "general belief". I go back and forth in what I believe on that. I can see it going either way, especially from the idea of spamming, but my guess would be that somehow it depends on the site's history or layout.
But, again, who knows!
-
Yes, lots of people think that "only the first link counts". So, I would say that is a "general belief".
To me it makes more sense to give higher credit to links that are used in multiple locations. Certainly they would be links that the webmaster wants to present to the visitor in more locations and contexts. So, if I was Google, I would count those destination pages as "more important".
Who knows what Google really does?
-
EGOL
Isn't there some patent or general belief that if there are multiple links to the same page on one page, that only the first link will get the value and the others will not be given any or the same amount of value?
I am trying remember when I read this so I can reference it but I am drawing a blank.
-
Now, this is wrong for a host of reasons,
This is right for two reason (it serves the customer by making financing more obvious and it may serve the dealer if he profits from financing).
This might be right if the dealer profits from financing and search engines give extra weight to pages that have multiple links in the persistent navigation (they surely must be more important pages if linked to twice in the template - though many SEOs will disagree with me).
I see nothing wrong with it.
My main site has multiple links to multiple pages in the template.
-
Hi there
No, it wouldn't be duplicate content as it's the same page, but it's not necessary as a user looking at cars probably isn't interested in financing until they find a car they like and see a price.
What I would do instead there is make sure that you have finance content on the listing pages. I wouldn't go too in-depth, but make sure that you let them know you have financing options available or experts they can talk to at the dealership if they have questions or concerns.
Now, don't link off of the listing because you want the users to stay there, but make sure you have a form that they can contact you with if they have interest in the car. You can even have a checkbox that says "I would like to know about financing options" or something along those lines, so when your client receives the form, they know this person wants to talk about financing.
Keep financing links under financing in the top navigation and give users/potential customers a little content and the option to chat more if interested on your listing pages.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sub-pages have no pa
I took over a website a few months ago which is not performing well at all for chosen keywords. When I first inspected it, I found a rel canonical tag pointing to the homepage on every page. This was quickly deleted and all the pages were fetched in webmaster tools. 3 months later and the website is still performing badly. When I use the mozbar, it shows that all of the sub-pages have a pa of 1. It is only a small site and all of the pages are linked to on the navbar in a simple way. The links are not made using javascript and all the pages are on the sitemap which is submitted to wmt. I have checked that all of the changes that have been made have been indexed as well. Could it be possible that google still sees the canonical tag even though its not there? I can't think of any other reason why the pages have no pa or why it is so far behind the competitors despite having better content and links. Also, the site is appropriate for adults, but I found (among the mess left for me) a meta ratings tag set to "general". This has now been deleted, could it negatively affect rankings?
On-Page Optimization | | maxweb0 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
Wrong Page is Ranking
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page. The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
On-Page Optimization | | TrinShin0 -
Too Many On-Page Links
Hello. So, my SEO team has worked very hard to finally resolve RogerBot/GoogleBot specific Crawl Errors either manually or programmatically can be fixed for our Budget Blinds USA Pro Campaign. We've done a good job even if a lot of it came from Robots.txt file entries as this was the most efficient way our client chose to do it. Good news is most of it is CMS configuration and not bad site architecture. That being said our next big volume of Crawl Errors is "Too Many On-Page Links". Our Moz DomainRank is 61. Our client, on this new version of the website, added a large nav-based footer which has duplicate links from the Header Main Navigation. I believe our solution is to put in No-Follow Metatags at the Footer Link Level, so we don't zap Page Authority by over-dividing as you recommend. Is this the best way to resolve this? Is there any risk in this? Or is a 61 DomainRank high enough for RogerBot and GoogleBot to crawl these anyway? Please advise,
On-Page Optimization | | Aviatech0 -
Is it ok to point internal links to index.html home page rather than full www
I thought I saw this somewhere on SEOmoz before but I was so busy by the time I got around to work on my SEO on my site, I realized I have this happening and can't recall if it is a problem which takes away from my ranking. If my www.website.com is ranking well but I have internal menu links pointing to www.website.com/index.html instead of www.website.com will that take away from my www.website.com rankings? Should I change all my menu links that point to /index.html to the full website url path www.website.com ?
On-Page Optimization | | Twinbytes0 -
Old pages
I have a site where I have 5,000 new products each year, I never waned to deleted the old pages due to links pointing to them and keywords. But I now have 20,000 plus pages, does having that many pages spread out my link juice or does it effect me in any other ways over having a site with 5,000 pages or should I keep not deleting old pages so I dont loose any links? Along with that I currently do not link to my old pages from my site so Im guessing google does not get to them very often if at all, if you agree to still keep them should I link to them somewhere? Because the products are not that simiiar and they do bring added value I dont think canonical would work here
On-Page Optimization | | Dirty0 -
Some of my pages are ranking for terms which I want other pages to rank for. What can I do to effectively switch the ranking?
Some of the pages are ranking for terms I have optimised other pages for. The pages which are ranking are quite rightly falling, because they aren't optimised for the terms they're showing for. However, I have pages which are optomised for those terms. How do I switch the SERPS to the page I want?
On-Page Optimization | | GlobalLingo1 -
Organic Landing Pages...
For one of our sites (fastcubes.com) I noticed our landing pages were ranking and getting a few organic visits. Considering they were made specifically for PPC, I thought maybe we should create landing pages that would not be present in the navigation of the site but for the purpose of optimizing for keyword variations. For example work station cubicles vs office workstation. We have a page optimized for office workstation but having another optimized for work station cubicles is redundant. Would it be a good idea to create this as a page that is not present in the navigation for the sole person of hopefully being ranked and getting traffic for that specific keyword? Thank you in advance for your help!!
On-Page Optimization | | DevonIntl0