Key word rankings for subsets of professions
-
Hello,
I am a web designer who predominantly works with WordPress at the moment but I have the ability to work on any platform. Now locally I rank high for terms like Wordpress designer nj but my broad keyword web design nj has been on the decrease. From page 1 to 5 or 6 now. I would like to rank on page1 for this term regularly as it provides the best chance at new leads. I currently do not have a page on my site dedicated to web design alone my focus has all been Wordpress. is it recommended to create a separate page to rank for web design keywords as well even though the majority of business I do is with Wordpress?
-
Its funny, I always have the right direction when working for my clients but when it comes to your own websites and seo optimizations it always helps to get a second pair of eyes. We are all bias to our own work.
I couldn't agree more
-
Andy,
I agree a single page for all the keywords being used as naturally as possible. I was just not sure if a page for WordPress Web Design or WordPress services would conflict with a dedicated page just for generic web design. You guys have set me in the right direction.
Its funny, I always have the right direction when working for my clients but when it comes to your own websites and seo optimizations it always helps to get a second pair of eyes. We are all bias to our own work.
-
Toby,
Thanks for the advice. I do use all the Moz pro tools especially the grader!
-
Hi Donald,
Absolutely create one page with a keyword focus, but don't fall into the trap of keyword duplication / cannibalisation. For example, you wouldn't create separate pages for very similar terms like 'web design' and 'website design' (sorry Toby). This is handled through on-page content, where you want to create amazing content that uses a wide range of related words & synonyms. Also look into LSI keywords as these can help increase a good range of supporting phrases.
Keep each page with a strong focus, create some good blog posts and set to also doing internal linking. A great resource to understand how important this is can be found here: https://econsultancy.com/blog/65433-why-internal-links-and-hub-pages-are-a-major-factor-in-seo-success/
-Andy
-
It is definitely a good idea to go after the long-tail keywords as well as the moon shots when you are looking to increase traffic. I would include pages about 'web design' and 'website design' and use a good keyword tool to find a list of great keywords which are less competitive, as well as including the more competitive/higher traffic variations. It is also very important to use a tool like Moz's On-Page Grader to check you have done a good job of your page optimisation. I would also have a look at their competitor analysis tool to find out what the other sites which are outranking you are doing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When rel canonical tag used, which page does Google considers for ranking and indexing? A/B test scenario!
Hi Moz community, We have redesigned our website and launched for A/B testing using canonical tags from old website to new website pages, so there will be no duplicate content issues and new website will be shown to the half of the website visitors successfully to calculate the metrics. However I wonder how actually Google considers it? Which pages Google will crawl and index to consider for ranking? Please share your views on this for better optimisation. Thanks
Web Design | | vtmoz0 -
Does a loading homepage animation effect rankings?
Our website ( panphoenix dot com) has a Javascript animation when you load it for the first time which takes just over 2 seconds to load. Does having this animation effect rankings negatively? Would appreciate your thoughts!Thanks Rob
Web Design | | roberthseo0 -
Key word variations
If you rank well for a broad keyword is it any easier to rank if you make a variation of the keyword? Like in general all articles and content some where include my location Miami and I rank well for the keyword beer bottles, Top 5. If I did beer bottles Miami does that automatically or help any way for that word to rank well? Or also variation beer bottle vendor.
Web Design | | topclass0 -
Site down for more than a month - lost rankings
Hello, We have run into a situtation where we had multiple pages setup for different keywords but didn't realize that we had a name server issue that has caused the pages to be down for the last month or so (2-3 weeks on the low side.) The rank finder was still working fine, but the offline page was never reported. We realized the situation recently and have since gotten the sites back online under the new nameservers. Most of these sites were ranking 1 and 2 spots in their keywords, and now are no where to be found in the Google Index. Should I do anything differently, or just put the sites back online and wait it out? I have seen in different places that it may only take 2 weeks to come back, but it's possible that Google has marked the sites as 'not quality' because of their downtime and it will be even harder to get them to rank again. Can anyone shed any light on this situation? Any information is appreciated. Thanks in advance.
Web Design | | EQ-Richie0 -
Usual time to index and rank a new site
Hi Just wondering if anyone knew how long it usually takes for a brand new site to get indexed and ranked? I launched a new site about 5 weeks ago. So far I have had 96,000 pages indexed but the majority haven't ranked particularly well or appeared. The ones that have ranked aren't ranking high even though they have better content than competitors sites... And my old domain. Do I just need to hang tight and wait till my domain authority improves? Is there anything I can do to speed up this process? cheers
Web Design | | DavidLenehan0 -
Changing from Squarespace to Wordpress - Will I Lose My Rankings?
I have a friend who has a squarespace site that is giving him lots of trouble. For one, even though it is supposed to redirect to GreenSpaceConstruct.com...Bing and Yahoo don't seem to recognize this domain. Instead, they show greenlightconstruct.squarespace.com in the serp's. Oddly, Google shows the site as GreenSpaceConstruct.com. The site is ranking well for some terms. I'm afraid that converting to wordpress will hurt his rankings in the short term. If bing and yahoo are crawling this squarespace domain, and he moves it...is there a way not to just completely lose the rankings? Thanks for any thoughts. Much appreciated! Josh
Web Design | | JoshTurner0 -
$100 to who discovers why our rankings drop
I'm offering $100 to the SEO that pinpoints why our rankings dropped. Here's details: Some very good people have this site: nlpca(dot)com and it has dropped for many of it's keywords, including the keywords "NLP" "NLP Training" and many other keywords. We dropped from 19th to 42nd for the term "NLP". Here's what I'm doing about it: (1) making sure all of the keywords (on all pages) in the titles reflect what's in the content, and that the keywords show up exactly in the content 3 times or more. (2) making sure all of the keywords (on all pages) in the URLs reflect what's in the content, and that the keywords show up exactly in the content 3 times or more. (3) We're redoing the home page as (1) above. (4) We're fixing the 404s (5) We're shortening the titles that are too long, and we're thinking of reducing the home page keyword count to 3 keyword phrases, although 4 keywords work in all of our other sites that have the keywords showing up at least 3 times in the content. If it is something else, and you pinpoint it, and if because of you, we rise back up to around 19th (more or less) again then we'll give you $100 payable via paypal as a thank you. I'm going to leave this question 'unanswered' until this is resolved.
Web Design | | BobGW0 -
Drastic rankings drop
SOS SEOMozzers hello all. I woke up this morning to find out our rankings for two main keywords: 1. internet marketing firm
Web Design | | vijayvasu
2. marketing firm dropped from being #8 on google to not being invthe top 50. last week we upgraded the site to HTML5 . We checked the on page via pro tools and everthing seemed fine. We checked Google analytics ( traffic was beginning to fall) and we checked webmaster tools - ( there were not critical issues etc) So now i am bewildered as to what possible happened to wipe us of the search. Please can you help - the site is www.gunshotdigital.com0