Key word rankings for subsets of professions

[donsilvernail]

Hello,

I am a web designer who predominantly works with WordPress at the moment but I have the ability to work on any platform. Now locally I rank high for terms like Wordpress designer nj but my broad keyword web design nj has been on the decrease. From page 1 to 5 or 6 now. I would like to rank on page1 for this term regularly as it provides the best chance at new leads. I currently do not have a page on my site dedicated to web design alone my focus has all been Wordpress. is it recommended to create a separate page to rank for web design keywords as well even though the majority of business I do is with Wordpress?

[Andy.Drinkwater]

Its funny, I always have the right direction when working for my clients but when it comes to your own websites and seo optimizations it always helps to get a second pair of eyes. We are all bias to our own work.

I couldn't agree more

[donsilvernail]

Andy,

I agree a single page for all the keywords being used as naturally as possible. I was just not sure if a page for WordPress Web Design or WordPress services would conflict with a dedicated page just for generic web design. You guys have set me in the right direction.

Its funny, I always have the right direction when working for my clients but when it comes to your own websites and seo optimizations it always helps to get a second pair of eyes. We are all bias to our own work.

[donsilvernail]

Toby,

Thanks for the advice. I do use all the Moz pro tools especially the grader!

[Andy.Drinkwater]

Hi Donald,

Absolutely create one page with a keyword focus, but don't fall into the trap of keyword duplication / cannibalisation. For example, you wouldn't create separate pages for very similar terms like 'web design' and 'website design' (sorry Toby). This is handled through on-page content, where you want to create amazing content that uses a wide range of related words & synonyms. Also look into LSI keywords as these can help increase a good range of supporting phrases.

Keep each page with a strong focus, create some good blog posts and set to also doing internal linking. A great resource to understand how important this is can be found here: https://econsultancy.com/blog/65433-why-internal-links-and-hub-pages-are-a-major-factor-in-seo-success/

-Andy

[T0BY]

It is definitely a good idea to go after the long-tail keywords as well as the moon shots when you are looking to increase traffic.  I would include pages about 'web design' and 'website design' and use a good keyword tool to find a list of great keywords which are less competitive, as well as including the more competitive/higher traffic variations.  It is also very important to use a tool like Moz's On-Page Grader to check you have done a good job of your page optimisation.  I would also have a look at their competitor analysis tool to find out what the other sites which are outranking you are doing.