One keyword optimization for the whole site

[bidilover]

Hello Folks at MOZ,

I am new here and I am glad there's this section of the site where newbies can get help for SEO.

I have a specific keyword which needs to rank as well as possible, and all other keywords, well they are automatically in the description text alt tags and in couple of page titles.

So my keyword which I would need to rank as high as possible is "24k gold iphone 6" and it has quite lot's of searches per month, and my site is now one second page of google results.

My question is: I don't care much about other keywords right now, so would it make sense to make on one or two pages which sell the 24k gold iphone of my website the title, the page url, headers, alt tags, image names, to be exactly "24k gold iphone 6" and /24k-gold-iphone-6.html etc. without any other text. I believe there is a difference in having exact same page title name etc as the keyword, without any additional text is good for ranking?

Also I guess there is limit on how much this naming of files, titles etc can be used before google might give a penalty for it... so I guess I have to be careful.

Many thanks for anybody who takes time to respond.

[Andy.Drinkwater]

Hi Oxana,

It is best practice to focus one page to a keyword. This is what will prevent you falling foul of issues.

However, I wouldn't use the same phrase for everything. When crafting a good page, you need to take an informative view of the results in the SERPs. When someone sees the page, the title should tell them exactly what they can expect to find. If it is information on a gold iPhone 6, then say this. If it is to try and get someone to buy one, say this.

• Buy 24k gold iphone 6 | Site name
• 24k gold iphone 6 information | Site name

You get the gist.

Then look at the description. Remember to keep this informative as this is often the precursor to someone clicking on your link.

Within the page, don't use the exact same phrase (24k gold iphone 6) as an H1 or as the ALT tag. You can get caught out for boilerplate template if you carry the same across other key factors, and Google will be watching for this. There is no harm in mentioning a gold iPhone 6, but be descriptive in how you do it.

Use it in the content, but don't overuse it. Google is very good at understanding what a page is all about without them having it stuffed down their throat.

Remember, you are writing for the visitor, not Google. There is a lot more to the visitor experience than SEO alone.

-Andy

[bidilover]

Thank you for your informative reply.

I would like to nevertheless ask if it's a good idea to optimize ONE page to the one keyword, using the exact keyword in title, url, alt tag, image name and the exact term in the description at some point.

Please let me know about this idea, I think it should work well

thanks!!

[Andy.Drinkwater]

Hi Oxana,

It is very easy to go too far with SEO and over optimise, so I wouldn't suggest making everything the same. If you do this on multiple pages, then you will fall into keyword duplication / cannibalisation and you will have internal pages competing against each other.

If you have no variety on the site and don't create other pages that add supporting content, then you will struggle. Google doesn't just want to see the same phrase over and over. It is about intent, information, unique (and amazing) content and making sure you answer the questions that people are asking.

The best best thing you could do right now, if have a read of the MOZ beginners guide to SEO. This will give you a wealth of information and help you craft your pages to follow Google best practice.

-Andy