Does Domain Authority Consider Social Signals?
-
I was curious if Domain Authority considers social signals.
"We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank,MozTrust, etc.—into a single score."
Is Social included in the etc? I know you have some social data displayed in the results.
-
Thanks, the reason I ask is we're updating an SEO audit snapshot tool we have and we want to use the minimum amount of data points to get a score. I was hoping that DA could be used to represent link/social signals as a whole. Since scoring social is a bit tricky.
We want to get away from trying to score everything. Since the more things you try to score the more room for error their really is.
This would serve as a snapshot of SEO performance and not an in-depth analysis.
We broke our snapshot analysis into 4 parts:
- Website Influence - How influential does a website appear (links, social etc -This is where DA comes in)
- Satisfaction Rate - Do visitors appear to be satisfied with the website (Reverse of bounce rate)
- Brand Recognition - Is there a search demand for the brand.
- Search Visibility - Is Google rewarding the website with search visibility?
We felt if we could score these three things it'd give us a snapshot of how a website could be doing. A deeper analysis would be required to get a more accurate picture.
-
Hi there!
While I'm not really able to give out the entire recipe for DA, it's my understanding that social signals are not a factor in this metric. Since social signals are not "link metrics", I think it's safe to say that they are not in the DA algorithm based on the blurb that was quoted above :).
-
I agree.
Still waiting to hear someone at Moz
-
I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
1. Number of people that like your brand on Facebook
2. Number of Facebook shares
3. Number of Twitter followers
4. Number of tweets mentioning your brand name or including a link to your website
5. Number of people that “have you in their circles” (Google+)Indirect impact comes from:
1. Increased inbound links and citations due to improved online visibility/brand awareness
2. Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers
3. Decreased bounce rate, higher time on site, and more repeat visitors to your websiteA brand's social media "voice" defines its image and distinguishes it from a distant entity to a hip, trendy, brand.
Conclusion:- when people share your content across social media it means they like the article which was helpful to them. This means your site should be considered authority. Google exactly consider that.
-
Hey,
As per my understandings, Domain authority doesn't calculate social signal. DA is something that completely related to "Links" and only "Links".
For Social Signals, you can see OSE that displays the amount of likes, tweets or +1s a URL received.
Let's wait for the Support staff's response
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I build DA from 15 to 26 in 45 days, but now it stop. We have links from 50+ high authority websites and building more.
Hi Team I build my website domain authority from 15 to 26 points in the last 2 months. We getting links from high DA traffic websites all across the globe through guest posting. We grow from 34 linking domains to 155 in this duration(45days) and still, we are working on getting quality links through authority websites. My DA stops on 26 which is not growing for last 2 weeks. Please share your views on it. Thanks in advance
Link Explorer | | AtulSharan1 -
After how long Moz show the matrices of a new domain
I want to know the Matrices of this site " Clash of lights ". Its a new domain how can i find its matrices like DA PA etc in Moz. Please guide me through it.
Link Explorer | | Muhammadahamd0 -
Moz error with domain and page authority if no www in my domain
Hello, so our domain is website.com and we do not use www in our domain. Now moz shows our page authority as huge (website. Com) and domain authority very low. But our domain is our page that we rank. Is this due to the fact that we use no www and we rank our main index page? Am I correct? Thanks!
Link Explorer | | advertisingcloud0 -
Difference between Domain Authorities on two different screens
My domain authority is showing 6 for my paid option but 15 on the Open Site Explorer. Which one is right and why are they different?
Link Explorer | | mstockbridge0 -
Big drop in Domain Authority
Hello there, Our domain authority dropped yesterday from 37 to 33 yesterday Our domain name is: http://www.wallpapered.com We have been building a few quality/relevant links in the last month so am very surprised by this big drop? Would appreciate everyone's feedback? Thanks
Link Explorer | | roberthseo6 -
OSE Compare Domains had Gone
So I have not been on Moz for a while but I have always liked the ability to compare multiple domains in Open site explorer. Has Moz removed this feature. if so... why?
Link Explorer | | BryanCasson0 -
Why does Open site explorer only show a fraction of the linked Domains that Google does?
One of my sites ( http://www.georgerossphotography.com ) shows 19 root domains and 155 links on Open Site Explorer. This doesn't pass the sniff test with me and when I look at Google Webmasters they show 120 domains with 1,870 links. I am assuming that Google use it's own data for ranking purposes which makes me question the validity of Open Site Explorer? Am I missing something ? I have been using OSE as my primary tool and now I feel that it has little value. I would appreciate any feedback. George.
Link Explorer | | sirgeorge0 -
Domain Authority still down
It was mentioned several weeks ago (http://moz.com/community/q/domain-authority-drops) that there had been a 2 point drop in the DA, and it was to be fixed at the "next" index. The index refresh happened 17th Jan but the DA seemed to remain the two points lower than expected. Is it just my sites 😞 or has this not been fixed yet... and will it be fixed? Regards, Gordon
Link Explorer | | Gordon_Hall0