How to track conversions?

[edward-may]

Hi Mozers,

Anyone know how I can go about finding what my conversion is on my site?

Or how to go about setting up tracking?

[TheeDigital]

If you're taking payments on site, you should setup ecommerce tracking instead and you can use the payment transaction as the goal.

[edward-may]

That is awesome, thanks so much for your response Alick300, im wanting to track every transaction or payment that is made and every sign up we get but in our sign up we don't have a thank you page, its more like a 3 step process, 1 Personal details, 2 Choose Offer, 3 Payment - after the payment it takes them to their session, so from the information you gave above I guess I can use the checkout button as an event. etc

[Alick300]

Hi,

You can set Goals for Events (instead of Pages). The only thing you need to do is send an event after success.

An event can be:

1. Downloading a file
2. Loading of Ajax, JavaScript or flash contents
3. Loading of a dynamically generated webpage
4. Loading of pop-ups, light boxes
5. Loading of a flash video on a webpage
6. Scrolling down the page
7. Viewing of a flash video
8. Viewing video footage of certain length
9. Clicking on a video’s play/pause/stop button
10. Interaction with a gadget
11. Clicking on an image or a link
12. Abandonment of a form
13. Log-ins
14. Sharing/printing a blog post, article, video or image

Read more: http://www.optimizesmart.com/event-tracking-guide-google-analytics-simplified-version/#ixzz3g3R0zV6V

Hope this helps.

Thanks

[edward-may]

Hey Umah

Thanks so much for all the detailed information!

Do you know what we can do track the conversion if we don't have a thank you page?

[UmarKhan]

Hello Edward,

If you mean to set up a normal goal tracking, it's really easy and you can setup to yourself. Just follow these steps,

1. Go into your Analytics and then the profile for your site.
2. Go to admin and in the third column of All Website Data click on Goals.
3. You should now see an empty area, Click on the red button of "New Goal".
4. Now you can select a template out of four option with pre-filled configuration or go to Custom option and name your "goal" and select the  type. If it's a normal conversion tracking, select the "Destination"and add the URL of your "thank-you" page.
5. Just click on "Verify this goal" to check everything is set-up correctly and click "create goal" button.

It's the most simplest way to add/track conversions/goals. If you're looking to explore more advanced tracking options, please refer to these links:

https://moz.com/blog/absolute-beginners-guide-to-google-analytics
https://moz.com/blog/building-your-marketing-funnel-with-google-analytics
http://www.optimizesmart.com/e-commerce-tracking-works-google-analytics-ultimate-guide/

Hope this helps!

Umar