Where to position a new page?
-
Hi there
Our website is about a particular region in Italy, the Langhe area, famous for food and wine (barolo and barbaresco are produced here).We need to rollout a few new pages about cellar/winery tours: one main page with the list of tours, and the various subpages for each tour. We already have a page about travel, and a page about wine (with a sub-page about wineries).
The URLs looks like:
langhe.net/travel/
langhe.net/wine/wineries/
(Note: i'm translating from italian here)Now, I'm wondering where is better to position the new pages:
langhe.net/travel/winery-tours/name-of-tour/ or
langhe.net/wine/wineries/tours/name-of-tour/From an SEO perspective (within my limited experience) the first option has a shorter URL, but the second feels more "natural" to me.
What do you think?
Thanks
Best -
Hi Umar, thanks for the advice, I'll take a look at Rand's post, and see his point about it
Best
-
Hi Ruben, thank you for your answer
The page is definitely targeted towards tourists, but I thought that I could promote it on travel page regardless of it's original position.
-
Hey Enrico,
Your navigation structure seems good to me but as far as your link structure is concerned, I have some thoughts. So these are your suggested placements,
langhe.net/travel/winery-tours/name-of-tour/ or
langhe.net/wine/wineries/tours/name-of-tour/So here you're going with more than three folders which IMO is not a smart way. Why don't you go with something like.
langhe.net/Italian-tours-best-Barolo-and-Barbaresco (Italian tour is the tour name, Barolo and Barbaresco is the wine) [Sorry I'm not familiar with wines and Italian tours:) You need to correct it]
In this way, you can target long phrases keywords and the URLs will look way better for users and remains SEO friendly.
Check out this great post from Rand on this:
https://moz.com/blog/15-seo-best-practices-for-structuring-urlsHope this helps!
Umar
-
I'd start with two questions. First, is your market for locals or is your market for tourists? Then, I would ask "is my market more likely to click through to the wine tours from the wine section or the travel section?"
Without any data, just my instinct, if you're market is for tourists, then I would put the wine tours under the travel page. I'm a tourist, I need travel info, while I'm on the travel page, oh look, there's a wine tour. I'd like to do that while I'm there. However, if I am local, I might not ever visit the travel page. Why would I? I live there, but I would check out the wine page. Then, I might want to go on a tour.
So figure out who your target demographic is, what's most likely to appeal to them and base the page position on that.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issue to index AMP pages
Hello In googe search console i have about 500 pages indexed for my websites https://horaire-priere.be/ and https://horarios-oracion.es/ but only 20 pages are indexed as AMP. Butmy site is amp only. I can't understand why google indexed the page but not in amp mode? Thank you in advanced
On-Page Optimization | | Zakirou0 -
Does the position of your main keyword phrase matter within the page?
The addition of a new grid type navigation within the body of our page could mean that the keyword phrase the page is optimized for could be pushed below the fold. Is this a bad thing?
On-Page Optimization | | Catherine_Selectaglaze1 -
How to optimize WordPress Pages with Duplicate Page Content?
I found the non WWW ans WWW duplicate pages URL only, more than thousand pages.
On-Page Optimization | | eigital0 -
Repetition of Location on A Page
I was wondering if there was a certain number of times you had to repeat a location to help your page rank well. Thanks
On-Page Optimization | | OOMDODigital0 -
How to fix duplicate page content and page titles?
Apologies in advance if this has already been answered (it probably has) - I'm just not seeing it. Is there a guide on here for how to fix the issues brought up by the crawler - specifically, things like duplicate page content, or duplicate page titles? A lot of these seem to have been created by wordpress.org combos that I didn't anticipate - i.e., category pages, author pages, etc. The crawler brings up the problems, but I don' t know where to start to go about fixing them. Also, any guide on best SEO practices or fixing optimization problems, specifically for wordpress.org blogs, would be greatly appreciated. Thanks!
On-Page Optimization | | prospects1 -
New bookingsengine url, what would you do?
A client of mine is introducing a new and improved bookingsengine. They're launching it on a different url than the existing one. The existing one needs to stay online a little bit longer for affiliate purposes. The old engine url has a sitelink in the SERPS and ranks well on a few terms. I'm wondering what you would do in this case? They want the new url to rank as quickly as possible also as sitelink of course. Any help greatly appreciated. I have some thoughts of my own of course... 🙂 But to keep the discussion as wide as possible... I'll wait a bit to add m thoughts.
On-Page Optimization | | YannickVeys0 -
Title tag for category page
I’d love some clarification on what would be the best title tag for a shopping category page. The category page is “prams” , the brand is Baby Huddle and the top keywords in order of importance are pushchairs, strollers and buggies. Here are the options I suggest: Buy Prams | Pushchairs, Strollers, Buggies | Baby Huddle Buy the best prams, pushchairs, strollers and buggies on Baby Huddle Buy prams with free delivery and great prices on Baby Huddle
On-Page Optimization | | walidalsaqqaf0 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0