International Traffic on Analytics - Is this normal?
-
Hi All,
One of our clients has asked why they are getting so much traffic from international countries when they solely operate in the UK.
See attached image for % of customers who are visiting our site from different countries.
Is this a normal ratio of traffic when we are only targeting UK customers?
Thanks
-
Not that I know of!
I think our customer is just a bit cautious that they aren't getting relevant traffic to their site.
I can't see why Google would think our website is relevant to anyone outside of the UK but I am finding it hard to see what search terms international visitors would be using. Any tips on this?
-
You just might be that good:)
Do you have any Intl/global clients?
-
Thanks, at first I thought it was spam but looking at the source that the international traffic is coming from most of it is coming from Google which makes me think there isn't much we can do about it.
The site isn't optimised for local listings as such as it is a service available across the whole of the UK but I don't see why we would be appearing in any search results from other countries.
I have heard that some people may use IP address reverting so that it looks like their IP address may be coming from somewhere else in the world. Is it that popular that a fair amount of people are using it to visit our site?
-
Referrer Spam has been on the rise lately. See if this helps:
https://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data
-
Thanks Christian,
IP Address is UK based.
Company is a Service provider rather than an e-commerce
I'll check into the audit and try to narrow it down via traffic sources etc.Regards
Dave
-
Hmm, that does seem a bit odd. I am surprised that your % of traffic from the UK is not higher.
Few Q's-
- is your IP address located in the UK?
- also, you might want to run an audit to find out where this traffic is actually coming from (legit traffic or spam).
- is your site a service or e-commerce?
my initial 2 cents and hope this helps.
Christian
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange Traffic Movements
Hi there, I'm wondering if anyone can shed some light on this... I'm working with a client whose website is experiencing some odd organic traffic patterns. See screenshot attached. As you can see, there was a sudden cliff fall about a month ago, and then it recovered (almost) entirely. Then, a month to the day later, the same thing happened again. What is the likelihood that this is a data glitch vs an algorithm thing? Any light you can shed on this would be appreciated. Thanks,
Search Behavior | | mhenshall
Marc
Screenshot 2023-08-18 at 09.37.26.png image url)0 -
COVID-19 Impacts on Traffic?
How many people here have witnessed some decline in traffic due to pandemic..? It's a thought that since people all around the world are in home and the usage of internet has increased a great deal the traffic on sites should also increase but that is not the case with me on different websites in past 3 weeks... How many people have witnessed the traffic difference ever since the pandemic started or from start of the month of March..? Share your thoughts.
Search Behavior | | asifseo0981 -
What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?
This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect. The data points that would be needed to answer this question off the top of my head: Increase in the # of Google Searches in the US YoY The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question. Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018. WF1yLlJC6LetnpbD3
Search Behavior | | WebpageFX1 -
Setting up Google Analytics
Hello, I will try to explain what I want and I am not sure if that is possible. Firstly I want to set up my Google Analytics that I would know where people come from and how many of them click on Google Ads. For example:
Search Behavior | | FCRMediaLietuva
Facebook > 2% of them click on ads.
Google > 3% of them click on ads.
Direct > 6% of them click on ads.Or whatever the results are. Secondly I would like to take people coming from facebook and divide them into age groups. For example: 100 ad clicks from facebook.
25-34: 9 clicks (9% of total facebook clicks, 2% of total ad clicks)
18-24: 7 clicks (.....
35-44: ... and so on Thirdly I would like to know which group use the adblocker the most.
Any other stuff that would be interesting if working with adsense? I believe that this would help me working with my target audience the best on facebook. Should this be set as goals? Sorry I am not an expert of Google Analytics 🙂 Thanks for the help.0 -
Higher rankings, low traffic
Hello There, My question is the following: How come my rankings are much higher than when I started with the optimization process (1 year ago) but my organic traffic is lower compared to the previous year (it didn't increase at all)? NB - I haven’t received any penalization and the keywords I am targeting are definitively searched and are the most important for my company. Thanks a lot 🙂
Search Behavior | | Midleton0 -
Privacy Policy requirements for Demos and Interests in Google Analytics
I have a client who is activating the Demographics and Interests in Google Analytics, and I need to provide an appropriate privacy policy, per Google's TOS. Can anybody suggest what to state in the privacy policy? Google says: "If you’ve implemented Google Analytics Demographics and Interest Reporting, you must also disclose in your privacy policy: How you use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics." So, I guess it's advisable to state that the site gathers "3rd-party audience data." Is it enough to say that the info is being used to better understand and communicate with the website visitor?
Search Behavior | | jrae0 -
Surge in Yahoo! organic traffic?
Recently a domain I manage shot up in rankings for many industry related keywords in Yahoo! It only lasted for two days, but durring that time we saw about 300% increase in organic traffic. Durring that time we were spending a lot of money in paid ads. Can anyone explain the sudden surge in Yahoo! organic traffic and rankings? Could there have been traffic from our paid ads that tracked to organic search? We use Google analytics and an in-house tracking system that both showed the same trends.
Search Behavior | | SEOBodybuilder0 -
Google Analytics Benchmarking Newsletter: How does your site perform?
With Google recently releasing benchmarking data I am curious as to what you all see across the various types of website niches that you work with (eCommerce, news, blog, services, small business, etc). And how SEO'd websites compare with this "raw" data provided by google. We have one medium size (12,000 products) strictly eCommerce website that has a bounce rate of 37% and an avg time on site of 5:20 While two other medium size eCommerce/blog sites have a bounce rate of 57% and 59% with average time on site of 2:37 and 2:30 respectively. Finally, I manage a website for a local small business that provides business and home cleaning services. This site has a bounce rate of 45% and 1:40 average time on site. How do your sites perform in these areas? Is it typical to see this great of a disparity between strict eCommerce websites and those sites that are both informational and transactional in nature? What about other kinds of websites? Cheers!
Search Behavior | | prima-2535091