Need An Honest Opinion Of My Design
-
Just looking to get an honest opinion on my website design for my scuba diving client. Trying to decrease bounce rate and have seen some results from tweaking design. Honest opinions appreciated. Recommendations appreciated even more
-
Excellent suggestions. Will add them! Thanks
-
Overall impression is very good.
Biggest thing I see missing is an ABOUT page. This is SO important. I use crazy egg to show all my clients how important their ABOUT page is. For most of my clients its the MOST popular page on their entire website. People want to see a story and the real people behind the business who care about what they do and the people they serve.
You have courses and contact us above the fold but maybe something a little softer like you see on this site - http://www.rovepestcontrol.com/ encourage them to ask a question would likely help w bounce rate.
The phone and email in the footer aren't clickable.
The headers in the footer. You can barely see them.
Need more relevant and helpful content
Videos are great. I would get those on the homepage for sure. Increases time on site and will help with bounces for sure.
I would add a REASON to join the mailing list.
Just a couple thoughts. Good luck!!!
Matthew
-
Thank you so much for your thoughts EGOL! I love the advice and how much time you took to help me out! Thank you.
-
This site needs more content to reduce bounce rate and there are tons of opportunities for content.
The blog is hard to find and the content there is very skimpy. I'd go with several hundred words minimum with plenty of photos of gear, people, and underwater discoveries.
The trips page should have outlinks to photo-rich blog posts and photo galleries of previous trips, photos of clients (with permission) so they can link to the trip page from facebook and say... "I did that". Photos of clients (with permission) are kickass. Videos showing clients are rocket fuel. Videos featuring the client experience (with proper branding) will be shown, shared, and viewed by many - provided that video conditions are good.
Videos are also good for promotion. Do cave diving? Send the video to the local news paper websites of featured clients. Send it to CavingNews.com. Got videos with coral? Share to climate change blogs. Videos with wrecks? Send to marine archaeology blogs. Underwater videos are very popular and novel when they are in newspapers and websites that don't usually cover underwater topics.
After you got a great library of video posts, and beefier blog posts, then feature the most popular and the newest on the side bar of every page. Spread the links to these all over the site. Use fantastic images to elicit clicks.
I used to dive a lot but that was nearly 50 years ago when scuba was still new and novel. People are curious about "what is down there?" So, videos showing what's underwater could be popular on lots of local websites. Old foundations, wrecked cars, quarry equipment, parts of historic bridges. There is history on the bottom of reservoirs, flooded quarries, and rivers where lock-and-dam construction has flooded original culture. Newspaper sites and history sites will feature these videos or link to them on your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good web design layouts
Hello, Where do you guys go to get inspiring new ideas for web design layouts. I'm making a portfolio and need one more design. I'm thinking 4 is enough sample sites. So far I have 3. Thanks!
Web Design | | BobGW1 -
Can you use a base element and mod_rewrite to alleviate the need for absolute URLs?
This is a follow up question to Scott Parsons' question about using absolute versus relative URLs when linking internally. Andy King makes the statement that this can be done and that it saves additional space (which he claims then can improve page speed). Is this a true and accurate statement? Can using a base element and mod-rewrite alleviate the need for absolute URLs? I need to know before going off on a "change all of our relative URLs to absolutes" campaign. Thanks in advance! Dana
Web Design | | danatanseo0 -
Footer Links For Web Design Agencies - Bad?
So today Google have updated their Webmaster Guidelines and they have drawn particular attention to their update relating to Link Schemes. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 Unless you have had your eyes closed and your fingers in your ears since February then most people are aware of the types of link schemes that the updated is refering to but there is one area that isn't so black and white for me. "Here are a few common examples of unnatural links that violate our guidelines: Widely distributed links in the footers of various sites" We are a design agency and we design and build lots of websites for our clients. It is pretty standard practice for agencies to add a credit to the footer of websites and we pick up a lot of work from people that see a site that they like and click through the footer link to our site. Our footer credit is standard on all of the websites that we create:- Website by Teapot Creative Only the 'Teapot Creative' part of the credit is anchor text so we are only linking using our brand name with no intention of manipulating search results. Is this going to hurt us? or will the fact that we are only linking using our branded term and without any SEO intent keep us in the clear? Thanks.
Web Design | | AdeLewis
Ade.0 -
Need help to implement microdata/microformat for ecommerce site
**Can somebody please help me to implement microdata/microformats codes for our ecommerce product pages? **
Web Design | | EastEssence22
Please guide me if you have some CSS example for the same. Thanks.0 -
Over Optimization & Footer Links for Crediting Web Design to a Company
With the recent updates to the algorithm having to do with link networks and over optimization it has got me to thinking about the footer links we add to each site that we build and do web design for linking back to ours. I could certainly see how Google could make the assumption that these are all on the same server, pointing back to one main site, and penalize us for that. Should we no=follow these links? They may say something like, "Website Designed By: Company Name". They do provide a valuable source to some extent of traffic to the site from people interested in our designs. Any thoughts?
Web Design | | JoshGill270 -
How can the Web site designer and the SEO strategist work together peacefully?
The organization I work for has decided to re-design or re-develop the existing company Web site. My part in this project is to come up with new features to add to the site, as well as making the site SEO-friendly (copywriting, link-building, keyword research, etc.). I don’t know a thing about Web site design, coding, format, etc., and I guess I will have to work with a designer on this project. How would I go about finding a Web site designer? Should they have some SEO knowledge? How much designer, coding and site structure knowledge should I have? And how do we not infringe on one another as we work together? (Sorry so many questions.)
Web Design | | Obie0 -
Mozcon London 2010: Top 10 tips - Design for SEO PPT Not Available for Download!
Hi - title says it all really! Just watched the video and throughout it they refer to the wireframes/site examples being available via the ppt download. However, even as a PRO member having purchased the DVD bundle I cannot find a link to download the presentation. Can anyone help please? Thanks in advance!
Web Design | | BlakMajik0 -
Setup of three major retail sites.. need advice.
I recently have taken a new position responsible for three large national retail sites which are all owned by one parent organization. Through a series of acquisitions, these three major brands have been brought under one umbrella and a brand consolidation is likely not to happen within the next 2-4 years. I have a number of questions I’m hoping to get some feedback on, but first a little more background is necessary. A year ago (before my time) the three sites were over-hauled, but were designed to use one common custom CMS and all of the navigation and nearly all the content is the same (with some exceptions, such as tags, url, etc.). All of the brands have identical products and services; however, each one services a different demographic in the US. The design was intended for ease of management, but is terrible for seo. Additionally, without the geographic reference, they all compete for the same keywords. They have now begun a very large ecommerce project utilizing an ATG platform. The initial direction is to use one platform for all three brands, but keep them on separate domains and with the use of basic switching, replace nominal content such as logos and references of the brands for each of the domains. I’m concerned with this approach and would like to hear your feedback.. When optimizing a page for one keyword set, are they likely to be filtered due to dup content? The argument that management has is that all three current sites rank very well for one keyword on all three sites. They feel it won’t be an issue due to this. One option, that is currently still available, is to tri-band one ecommerce site, but it would have to be on an entirely new domain. The other three domains are very well established and are PR6s. Management, and even I, is afraid to abandon these other domains, but having a single domain would allow us to have unique content and really leverage all efforts to one domain. Thoughts? Any knowledge or thoughts what kind of impact having three domains on one ATG platform will be? Thanks much! John If you feel it will help, please message me and I can share the urls... Also, how would you handle a company blog in this case?
Web Design | | kavaliauskas0