Is there any examples of comparing a competitors product to your own .
-
I'm working for a company that makes large touchscreen displays. I want to add some content to the site and target some competitor keywords by comparing some of our products to theirs. I know I've seen companies do this, I'm just trying to find a tasteful way to do this, and have it help bring in traffic.
-
I the examples Kristina offered.
It's really important to understand that integrating competitor product information into your site needs to be done artfully as much as scientifically.
Get the message wrong, and you expose the company to DMCA takedown vulnerability, as well as potential lawsuits for business-damaging misinformation, or worse, having governmental agencies come after you.
In other words, there are several "right" ways to go about it, and several "wrong" ways.
Please be sure a professional is involved in this process, whatever the "method" or "style" of your approach might be - someone who understands the legal issues involved enough to avoid those vulnerabilities.
-
Hi there,
I think this can be done a lot of ways, if you take the time to state your case well. Definitely don't pretend like you're a neutral party. Here are some examples:
- A heartfelt message from your founder: Balsam Hill vs Frontgate
- A press release: Comodo vs Norton
- A table of comparisons: Lose It!
- If you're the little guy, prove you're better: Bing It On (not that this one necessarily worked, but, it was interesting)
- Simply saying, "Why [company]?" which will capture some of those searches, without picking out a competitor Conductor
Hope these examples helped! I'll bet some other Mozzers will jump on with examples.
Best,
Kristina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
Duplicate product description on the same page
Hello, I've got a really simple a basic question : is it an issue to put an excerpt of a text at the begining of a page, with a "jump to full text" link at the end of the excerpt ? So the first part of the text will be duplicated. A solution would be to hide a part of the text and reveal it with a "read more" button, but we don't want to do that, we want users to be able to read the full text just by scrolling + we want to put an excerpt "above-the-fold" content It's a product page. A second question : we've got duplicate content between our brand category pages, and the related product page, because the presentation text of the brand is shown on the product page + on the brand category page (it's presentations of distilleries, so it's a valuable content for the customer, we want to show it directly on the product page). Do you think it's a big issue ? Or maybe we can think : "ok, there is plenty of other text on those pages, so it won't matter" ?
Content Development | | Colage1 -
What is the best tactic to fix thousands of product descriptions on an eCommerce site?
I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me: I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control. Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete. Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma. Thanks in advance! Hanna
Content Development | | whiteonlySEO0 -
How do I fix a broken link to a product category page in wordpress?
We are building a new site currently at http://67.222.109.48/~cheapnan/ I started doing some SEO after the developer I hired failed to do it even though it was in the agreement. I did our old site so I should be able to do this but I am new to wordpress. Now when i go to the products tab at the top of the page the first 2 have broken links, I checked the rest and there are 3 total that I need to fix. I am unsure how to access the navigation so I can fix the links. Please tell me where to look.
Content Development | | cheaptubes0 -
Using Product Descriptions in Meta Description
Hi All We have over 10000 Products and a while ago we spent some time adding Product Descriptions to the Product Pages, For Example we have Product - Black Snazaroo Face Paint Product Description - Great for Childrens parties, fundraising events, Halloween or other festive faces. An easy makeup to apply and remove. All Snazaroo face paints are Non toxic, Fragrance free and Skin friendly. Snazaroo is suitable for all skin types, however it is always recommended you do a skin patch test on a small area before full application. Unfortuantly our Meta Descriptions really need some work, for example this same page contains the following meta descriptions We realise this could be holding our site back. Is it ok to use the same Product Description inside the Meta Description Tags also, for example can we use the Meta Description for this Page - Thanks
Content Development | | AMG1000 -
Multiple listings for the same product - how to avoid duplication?
Hi everyone, We are working on an e-commerce site that has three different physical stores that each hold different products in stock. A listing is created on the website for each product in each location but if the same product is in all three stores the images and description are duplicate content We can't have one product page and tag locations to it as this would then require keeping two different stock systems updated, but is there a way to avoid the three pages being duplicates of each other? Many thanks for the advice!
Content Development | | A_Q0 -
In light of the Interflora advertorials debacle where do you think bloggers stand with regard to product reviews?
I realise the main blame fell on the newspapers for what was essentially cash for links, but a separate part of the PR push was sending flowers to bloggers who then blogged about it. I can see that this could be construed by Google to be a breach of their t&cs, but equally it could be a legitimate action by the blogger if they are giving an honest viewpoint. Is the Google Chrome "satchel" ad being unintentionally misleading? If it's all down to the intention that's a worryingly grey area to be stuck in, what do you think?
Content Development | | Tompt1 -
Does anyone have some examples of Ecommerce websites that have great product reviews that are SEO friendly?
I am trying setup product reviews on an Ecommerce site and was wondering if there were some good websites to create a model around that is SEO friendly. Right now my reviews are in a separate directory off the review (http://www.example.com/review/product/etc) and I would like my reviews to be attributed to the product page to add in free, fresh, unique content that contains valuable information for both the user and SEO (new keyword derivatives). Also any suggestions on getting users to leave reviews? Whether it is a monetary incentive/coupon or a free method (of course this is preferred :)) Thanks in advance!
Content Development | | ResponseMine0