How can I limit the impact of Google's mobile friendly updates on keyword rankings?
-
Hi everyone,
I have a client on a monthly SEO package that is taking a hard hit in the rankings as their website is not mobile friendly.
We are currently building a new website for them that will be fully responsive, but face the predicament of how to keep the current site performing relatively well in the rankings in the meantime.
The site is generally well optimised and we always follow SEO best practices, so we've hit a bit of a stumbling block as to how to limit any negative impact the mobile friendly updates have on the site.
Does anyone have any suggestions for damage limitation? Any help will be greatly appreciated.
Thanks.
-
Definitely agree here, there isn't a "patch" or "quick fix" for this one.
Get mobile friendly and focus your efforts on doing it correctly and in a timely manner and you should be able to bounce back over time.
-
I have a site that fits this description. I was working on lots of other important stuff as mobile-friendly rankings date approached. I was going to "wait and see if this is really important." When google first started using mobile friendly as a ranking factor there was little change in rankings. Lately mobile rankings seem to be more important and traffic/rankings dropped more.
I am not going to "do something" to mitigate. I really don't think that there is a "patch". So I called the person working on mobile friendly and asked her for twice as much time until finished. I am simply going to get the mobile done right, done faster.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking History
I realize you can click on a specific keyword and view Ranking History for approximately the most recent 12 weeks. I am wondering if you plan on offering additional options (e.g. 6 mo or 1 yr)? It would be great to show clients progress over a greater time span. I am aware of the csv download, but my clients are not interested in looking at or comprehending raw csv data. Can anyone suggest a good tutorial for transforming csv into a decent looking graph? Or, perhaps a software that is capable of doing the same - for those of us that quite simply don't have the time to crash into yet another learning curve 😉 Thanks!
Moz Pro | | SCW0 -
Couple of Moz's bugs
There are still some bugs in a new Moz: I can still find a lot of mentions of "SEOMoz", for example: in a footer, in a Q/A form (SEOMoz Resources), in a new question form (SEOmoz PRO Application, SEOmoz Tools, etc.) On a main form (http://moz.com/pro/home) sometimes my full name is not visible at all, sometimes my MozPoints are hidden (on a left top corner); There is not direct link from http://devblog.moz.com/ to a main website; Regards.
Moz Pro | | ditoroin0 -
What should I put in 'Define Branded Keyword Rules' -Starting a Campaign
Hello, I am a new user here (this seems really interesting!), but english level is not very good (I am spanish) and I dont understand what means 'Define Branded Keyword Rules' Hope someone can explain me it in easy words so I can understand Thank you very much! 1362443047.jpeg
Moz Pro | | matiw0 -
Massive Rank Changes in Bing/Yahoo Only - What's up w/ Rank Tracker?
I'll be honest, it's pretty shameful how little attention I give Bing and Yahoo. But something recently caught my eye - I have a client who according to rank tracker is all over the place in yahoo/bing...up 20 positions for some kw's, down 12 for others...meanwhile Google's holding steady, and Google data seems mostly accurate - with one exception of showing 46th position for an exact match branded search that they're #1 for. I know Rank Tracker has been going through some fine tuning, right? I don't manually check Yahoo/Bing - I can't imagine those #'s are accurate though. Am I right to assume it's incorrect data? Just curious, any insight would be much appreciated. Thanks
Moz Pro | | SVmedia0 -
I am looking for SEO tips specifically for magazine site's
I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions. Thank you all in advance. Sincerely, Thomas von Zickell
Moz Pro | | BlueprintMarketing0 -
Why are SEOmoz Pro Keyword Ranking reports different between two 301-linked URLs?
Hi, My main domain is www.dancenut.com. I have this 301 URL redirected to www.dancenut.com/boston/. I set up an SEOmoz Pro campaign for each of these URLs in order to see if they were being treated differently in any way. In most cases the report results are identical, or the small differences are understandable. However, there is one big difference between the two sets of campaign reports. In the Keyword Ranking reports, the data for the Bing and Yahoo! reports are identical, but the data for the Google reports are dramatically different. Out of 21 keywords, 9 are listed in the top 50 for www.dancenut.com, but only 2 are listed in the top 50 for www.dancenut.com/boston/ (the specific positions are the same for the 2 keywords that are listed for both). Does this make any sense? Could the SEOmoz Pro data be wrong? If not, then I'm suspicious that Google may not be interpreting the 301 redirect properly. I don't think this could be fully explained by a 1-10% reduction in link juice due to the 301 because I have one keyword for which my site ranks #1 in Google, Bing, and Yahoo! with www.dancenut.com, but it doesn't even rank in the top 50 in Google with www.dancenut.com/boston/. And why would these differences only exist for Google? Any insight would be much appreciated! Andrew
Moz Pro | | dancenut0 -
Started my first campaign - keyword rankings do not match
Hello, I started my first campaign on SEOmoz and my keword position do not match the results I receive by using google search or by using another SEO program. For example - Ingersoll Watches should be on position 6 on google.com - SEOmoz shows me Ingersoll Watches is on 16. Why does SEOmoz show different results? Thank you for your attention!
Moz Pro | | JasonMGreen0 -
Ranking reports don't seem to match reality
seomoz shows our site at #1 for a keyword that we're actuallly #2 we seem to rank #2 even when I disable personalization (setting URL token) or using incognito mode on chrome. Any insight on how seomoz verifies these ranks, and if I can place credibility in them?
Moz Pro | | brianjolney0