How can I limit the impact of Google's mobile friendly updates on keyword rankings?

[keyzo]

Hi everyone,

I have a client on a monthly SEO package that is taking a hard hit in the rankings as their website is not mobile friendly.

We are currently building a new website for them that will be fully responsive, but face the predicament of how to keep the current site performing relatively well in the rankings in the meantime.

The site is generally well optimised and we always follow SEO best practices, so we've hit a bit of a stumbling block as to how to limit any negative impact the mobile friendly updates have on the site.

Does anyone have any suggestions for damage limitation? Any help will be greatly appreciated.

Thanks.

[Fuel]

Definitely agree here, there isn't a "patch" or "quick fix" for this one.

Get mobile friendly and focus your efforts on doing it correctly and in a timely manner and you should be able to bounce back over time.

[EGOL]

I have a site that fits this description.  I was working on lots of other important stuff as mobile-friendly rankings date approached.  I was going to "wait and see if this is really important."   When google first started using mobile friendly as a ranking factor there was little change in rankings.  Lately mobile rankings seem to be more important and traffic/rankings dropped more.

I am not going to "do something" to mitigate.  I really don't think that there is a "patch".   So I called the person working on mobile friendly and asked her for twice as much time until finished.   I am simply going to get the mobile done right, done faster.