Question about difficulty score of keywords
-
I have a question regarding keyword selection and the difficulty score. I get the idea that you need to temper your desire to go after keyword phrases that generate lots of traffic with the reality of competition for that keyword, which is conveyed by the difficulty score.
But how do we know when the difficulty score is too high? And isn't this relative to a website? If my website is in the top 1% of traffic, can't I go after more difficult keywords than if my traffic is in the top 10%?
Are there guidelines or best practices to help with this decision? How do I know whether my website is "strong" enough to compete for a keyword that has a high difficulty score.
If we already rank on page one of Google for numerous keywords with difficulty scores of 50 or so, is that an indicator that we can try to rank for other keywords with a difficulty score of 50?
When do we know that we can start trying to rank for more diffcult keywords?
-
I agree with James,
Try to evaluate also your competitors not just a keyword difficulty
If I don't have a powerfull website, I would like to work in the long tail and less competitive keywords and easier as well...
-
My advice is to not be turned away if a specific keyword has a very high "keyword difficulty" score if your own website is powerful and is a brand for example.
My advice is to look more into the link profile of each specific site ranking, I mean a "keyword difficulty" score of 50 is high but not that high, I rank in a niche where it is 67 score and my website is not too powerful.
Overall just look more into link profiles for specific keywords use various tools like OSE to graph this data.Don't be turned away keywords by looking at just the keyword difficulty score you have to research these things more in depth.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I determine if some of our paid keywords should be changed to organic?
I’m trying to determine if some of our paid keywords should really be organic keywords and also trying to avoid cannibalization of keywords. How do I do this?
Moz Pro | | SallieJ0 -
What's the best way to keep track of keyword rankings
Here's the deal. I keep track of my keyword rankings with the help of Rank Tracker from seopowersuite.com for the most part. I ran it on a daily basis and my keyword was not in top 100 for a few months. Moz.com panel shows pretty much the same (not in top 50) for the same months. That said, if I check that keyword ranking in my Google Webmaster Tools (avg. position) it says that its position (ranking?) was on average: 49, 7, 7, 8 (for the last four months). So, I'm not sure how it's even possible? How come Rank Tracker and Moz don't see any rankings and Google gives me sorta decent avg. positions at the same time. I assume that avg. postion means that same as avg. ranking, right? I'm not sure what I'm missing here.
Moz Pro | | VinceWicks0 -
Branded Keywords: Should I Monitor My Products' Names?
I am setting up my keywords' tags and brand rules. Is there any reason not to consider my products' names as "branded keywords". For instance, if my brand is HealthNut and I have products (that people talk about by name), such as GreenGiant Juice, should I create a brand rule for "GreenGiant Juice"? Granted, most of the time, customers will be searching for "HealthNut GreenGiant Juice", but there must be at least a minority who would search directly for the product itself without using the brand name. Any thoughts are greatly appreciated. Thank you in advance!
Moz Pro | | EliteErikSEO0 -
How Tro transfer Keywords from one campaign to the other
I have defined a list of keywords (along with labels) in a campaign that I no longer use. I would like to use the same keywords along with the brands and labels in a new campaign . Is there an automated way to do this ? Or do I have to do it manually one after the other ?
Moz Pro | | Chaits0 -
SEOmoz v's Google Webmaster Keyword Ranking
Hi, how accurate is SEOmoz keyword ranking v's Google Webmaster? Some Keywords in SEOmoz say I'm in position 3 in Ireland for some Keywords and in Google Webmaster they are figures like 16. I understand in Google Webmaster that the keyword position is an Average What should I be going by and what is the credibility of both ranking estimators?
Moz Pro | | Socialdude0 -
Started my first campaign - keyword rankings do not match
Hello, I started my first campaign on SEOmoz and my keword position do not match the results I receive by using google search or by using another SEO program. For example - Ingersoll Watches should be on position 6 on google.com - SEOmoz shows me Ingersoll Watches is on 16. Why does SEOmoz show different results? Thank you for your attention!
Moz Pro | | JasonMGreen0 -
Keyword Update More Frequent?
I think it's extremely important to be aware of any change in ranking ASAP is there any way to have SEOMOZ Pro update more often than once a week?
Moz Pro | | montage0 -
SEOmoz mobile search keyword tracking?
Does anyone know if we can expect keyword rank tracking in Google mobile? It would be a cool feature for SEOmoz Pro. Does anybody know of any reliable software that does this at the moment?
Moz Pro | | A_Q0