Best website IA/structure for SEO?
-
What's the current thinking on the best structure of information on a website for SEO? Structure for visitors can be best achieved through navigation menus, but I am more interested in how I should organise my URL structure so Google can make sense of the depth of my site topics.
The website is an Asian travel blog so there are essentially two specific types of post on the site. One type is location specific (may be about an attraction, a city, a region or a country). The other type is general (usually about an aspect of travel like travel cash, visas, scams, etc).
At the moment, all my general posts are organised like www.asiantraveltips.com/blog/[post-name]. My location-specific posts are organised like www.asiantraveltips.com/[country]/[region-or-city]/[place-name]/ so that Google can see I have depth of topics about each country and region. But I find it hard to keep consistency in this arrangement of URLs and I don't know if I might be better off to just have everything flat and tagged as a blog post like www.asiantraveltips.com/blog/[country]-[region-city]-[post-name]/?
What's best practice these days? How are others organising travel blog websites?
-
You can accomplish this IA with folders or with the slug, the key is how you interlink everything. That is how you can show your related articles and what the most important article is on a given topic. The Bruce Clay article (IMHO) is still relevant, I think you do not need to get as granular due to things like Hummingbird. I tend to think of organizing around a topic with a set of key words, vs getting super granular with the keyword siloing. I think for the user it still makes sense that way as you need to make up an organizational structure that is simple and easy to understand vs having so many subcategories that they get confused.
Cheers!
-
Hi John, yes I was aware of that article from Bruce Clay and that's how I determined my original URL structure. I'm just not sure it's the most current advice any more.
-
We are getting alot of immediate uplift for clients by adopting a silo structure. These are sites with a high reliance on content.
I am not sure if there are detailed articles on moz yet but try http://www.bruceclay.com/search/?cx='015472998223451858647%3A_jdk1qeo31u&cof=FORID%3A11&ie=UTF-8&q=silo&sa=Search
Hope this assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing a product page from "example.com" to "example.com/keyword" affect SEO and Ranking?
We're in a situation to move the page from "example.com" to "example.com/keyword". And adding new content to the "example.com" page. Does this change affect our ranking? If so how can we overcome this problem? Can anyone help?
On-Page Optimization | | Mohamednatheem0 -
Keyword/phrase proximity
I'm curious about opinions regarding how the search algorithms treat multiple key phrases that may reside in one long tail key phrase. So for example: If I'm optimizing for "New York Litigation Lawyer", would that also give me rankings for "New York Lawyer"? My thought is that the former will be considered the primary keyword and rankings will improve mostly for that, but that the latter keyword could also possibly see some lift as well. Thanks!
On-Page Optimization | | nickturner9221 -
Should a website have the same standard headings for product pages? And how does that affect SEO?
Hello! I hope my question is self-explanatory but let me give you an example. Suppose I have website X selling A, B and C and I have a dedicated page for each of those products. For SEO practises, Is it better to have the same webpage structure for all product pages (i.e. the same headings and sections) or is it better to vary the structure of the page? Or is it really not important? Again going back to the example, is it better for product page A, B and C to have the same sections in the same order (i.e. Pricing, Product Details, Product Reviews) or is it better to keep it as a flowing content page (product page A has same information in B and C but all those pages are different with different headings and questions asked depending on the product)? Many thanks!
On-Page Optimization | | MarketingDude0 -
What is the best SEO Plug-in for Wordpress?What is the best SEO Plug-in for Wordpress?
I manage a Wordpress site and I am interested to get the community's views on the best SEO plug-ins around? We are looking at using Yoast. Should I be looking at anything else?
On-Page Optimization | | cbarron0 -
Category pages - SEO or deindex?
What is the best thing to do with category pages? Should I deindex them or use SEO on them? I use the Thesis theme and the Wordpress SEO plugin. I am just not sure what to do with category pages. Also will they create duplicate content?
On-Page Optimization | | dealblogger0 -
Word structure on page optimization
My question is this. I have a scrabble dictionary site and I list a ton of words on the page. I removed then as links just in case Google might be thinking i am spamming, but could there be a difference in listing words like this word1, word2, word3, word4, word5 and instead like this word1 word2 word3 word4 word5 could the first way trigger Google that I am spamming?
On-Page Optimization | | cbielich0 -
Improve Site SEO
Hey Guys I was wondering if you could give me advice to improving my SEO. I have used all the tools on this site and have improved it a lot already, but wondering if there is any glaring issues, that I could fix now www.treelifedesigns.com
On-Page Optimization | | treelifedesigns0 -
Why does SEOmoz use /blog/content-title vs /category/content-title? Any difference?
Assume a brand new blog being designed and all other things equal. What are the pros & cons between using the url structure /blog/content-title vs. /category/content-title? Note:
On-Page Optimization | | JasonJackson
Both scenarios would be using categorical archiving.0
