Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Image URLs - best practice

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Image URLs - best practice

    Intermediate & Advanced SEO
    3
    3
    2166
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • McTaggart
      McTaggart last edited by

      Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!

      1 Reply Last reply Reply Quote 1
      • Dr-Pete
        Dr-Pete Staff last edited by

        From an SEO standpoint, I'd say that the URLs generally follow the same principles. Unfortunately, now that Google directly caches and displays your images, image SEO isn't worth quite the effort it used to be.

        In most cases, if images are on subdomains, it's for technical reasons unrelated to SEO. People might do this for load-balancing or because they run a 3rd-party CDN, etc. There are more sophisticated ways to do this so that the images all live on one subdomain with the content, but they can be more labor intensive and more costly (and some platforms just don't support them natively).

        1 Reply Last reply Reply Quote 2
        • UmarKhan
          UmarKhan last edited by

          Hey Luke,

          You're right. The same URL principle implies on the images URL. And, I really do not think putting images in subdomains is a very good idea. You also need to avoid the typical images names like DSC4566.jpg rather you should go with something meaningful that contains your keywords like /images/Burj-Khalifa-largest-building-world.jpg  -----  (I am in Dubai these days :p)

          Hope this helps!

          Umar

          1 Reply Last reply Reply Quote 2
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • alex_goldman

            All URLs in the site is 302 redirected to itself

            Hi everyone, I have a problem with a website wherein all URLs (homepage, inner pages) are 302 redirected. This is based on Screaming Frog crawl. But the weird thing is that they are 302 redirected to themselves which doesn't make any sense. Example:
            https://www.example.com.au/ is 302 redirected to https://www.example.com.au/ https://www.example.com.au/shop is 302 redirected to https://www.example.com.au/shop https://www.example.com.au/shop/dresses is 302 redirected to https://www.example.com.au/shop/dresses Have you encountered this issue? What did you do to fix it? Would be very glad to hear your responses. Cheers!

            Intermediate & Advanced SEO | | alex_goldman
            0
          • SWD.Advertising

            Best practice for H1 on site without H1 - Alternative methods?

            I have recently set up a mens style blog - the site is made up of articles pulled in from a CMS and I am wanting to keep the design as clean as possible - so no text other than the articles. This makes it hard to get a H1 tag into the page - are there any solutions/alternatives? that would be good for SEO? The site is http://www.iamtheconnoisseur.com/ Thanks

            Intermediate & Advanced SEO | | SWD.Advertising
            0
          • RG_SEO

            Best practice for retiring old product pages

            We’re a software company. Would someone be able to help me with a basic process for retiring old product pages and re-directing the SEO value to new pages. We are retiring some old products to focus on new products. The new software has much similar functionality to the old software, but has more features. How can we ensure that the new pages get the best start in life? Also, what is the best way of doing this for users? Our plan currently is to: Leave the old pages up initially with a message to the user that the old software has been retired. There will also be a message explaining that the user might be interested in one of our new products and a link to the new pages. When traffic to these pages reduces, then we will delete these pages and re-direct them to the homepage. Has anyone got any recommendations for how we could approach this differently? One idea that I’m considering is to immediately re-direct the old product pages to the new pages. I was wondering if we could then provide a message to the user explaining that the old product has been retired but that the new improved product is available. I’d also be interested in pointing the re-directs to the new product pages that are most relevant rather than the homepage, so that they get the value of the old links. I’ve found in the past that old retirement pages for products can outrank the new pages as until you 301 them then all the links and authority flow to these pages. Any help would be very much appreciated 🙂

            Intermediate & Advanced SEO | | RG_SEO
            0
          • steviephil

            Best way to noindex an image?

            Hi all, A client wanted a few pages noindexed, which was no problem using the meta robots noindex tag. However they now want associated images removed, some of which still appear on pages that they still want indexed. I added the images to their robots.txt file a few weeks ago (probably over a month ago actually) but they're all still showing when you do an image search. What's the best way to noindex them for good, and how do I go about implementing it? Many thanks, Steve

            Intermediate & Advanced SEO | | steviephil
            0
          • Deepti_C

            Google News URL Structure

            Hi there folks I am looking for some guidance on Google News URLs. We are restructuring the site. A main traffic driver will be the traffic we get from Google News. Most large publishers use: www.site.com/news/12345/this-is-the-title/ Others use www.example.com/news/celebrity/12345/this-is-the-title/ etc. www.example.com/news/celebrity-news/12345/this-is-the-title/ www.example.com/celebrity-news/12345/this-is-the-title/ (Celebrity is a channel on Google News so should we try and follow that format?) www.example.com/news/celebrity-news/this-is-the-title/12345/ www.example.com/news/celebrity-news/this-is-the-title-12345/ (unique ID no at the end and part of the title URL) www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ Others include the date. So as you can see there are so many combinations and there doesnt seem to be any unity across news sites for this format. Have you any advice on how to structure these URLs? Particularly if we want to been seen as an authority on the following topics: fashion, hair, beauty, and celebrity news - in particular "celebrity name" So should the celebrity news section be www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ or what? This is for a completely new site build. Thanks Barry

            Intermediate & Advanced SEO | | Deepti_C
            0
          • tomypro

            Best Practice for Inter-Linking to CCTLD brand domains

            Team, I am wondering what people recommend as best SEO practice to inter-link to language specific brand domains e.g. : amazon.com
            amazon.de
            amazon.fr
            amazon.it Currently I have 18 CCTLDs for one brand in different languages (no DC). I am linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD doamin. However, with Google's discouragement  of site-wide links I am reviewing this practice. I am tending towards making the language redirects on each page javascript driven and to start linking only from my home page to the other pages with optimized link titles. Anyone having any thoughts/opinions on this topic they are open to sharing? /Thomas

            Intermediate & Advanced SEO | | tomypro
            0
          • kchandler

            URL Shorteners. Are they SEO Friendly?

            Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle

            Intermediate & Advanced SEO | | kchandler
            0
          • Romancing

            URL Length or Exact Breadcrumb Navigation URL? What's More Important

            Basically my question is as follows, what's better: www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs). or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain). In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same. To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure? Please advise, Shawn

            Intermediate & Advanced SEO | | Romancing
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.