Time to Separate Company Websites or Keep it on One Domain?
-
Hey Everyone!
I am completely stumped with what I should do for the scenario I find myself in… I’m hoping with your experience, you could guide me into the right direction.
Let’s say our current website is Brown.com (Brown Group Inc.). We have a splash page, which links to two subfolders Brown Minerals (Brown.com/Minerals) and Brown Pet Products (Brown.com/Pet). Both of these are separate companies but owned by Brown Group Inc. Each company specializes in different industries, sell different products, have different customers and have different marketing. The only common thing the two companies have is the brand name “Brown” and owned by the same person.
Brown Group Inc.
(Brown.com)Brown Minerals
(Brown.com/Minerals)Brown Pet Products
(Brown.com/Pet)I work specifically for Brown Minerals. It is my job to develop a new website, build traffic to our website, improve our SEO rankings and to build the Brown Minerals online brand. I am afraid that the work I will be putting into building our online brand may not be as effective since we share the same domain name with Brown Pet Products, which their website is outdated, they have their own traffic, links, etc. specifically for their products & industry.
My question is, should we keep both websites in subfolders on the existing domain name or should we separate the websites and put them on their own domain names (BrownMinerals.com and BrownPetProducts.com)?
Thank you
-
Hi Christy,
Thanks for taking the time to reply. Great feedback and recommendation to pursue building out each company website with it's own domain. Thank you!
-
Hi there, thanks for your question! As the companies otherwise operate independently and it doesn't make sense to to cross-market the products under an umbrella brand, I would build out each company's website on its own domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I buy an expired domain that has already been redirected to some other website? Can I use it or redirect it to my own site if I purchase it?
I was going to purchase an expired domain but then I came to know that it has been redirected to some other website. I have two questions: Can I build a website around this domain if I purchase it? and will the Domain Authority remains the same ? Can I redirect it to my own site? and will all the Link Juice flow to my site?
Industry News | | Kamranktk0 -
How to remove the inbound links of a website from Google Webmaster Tools?
Hello viewers, One of my projects (BannerBuzz.com) is having linked with this Site: http://www.article-niche.com/ and we can see so many inbound links in our Webmaster account from this site, we have already disavowed this site but still it is found in our Webmaster Tools and we don’t have option to mail them as the site is down, so kindly anyone help us out how to remove this back-links and I want to remove it from my Webmaster account as well as from “Search Results” as the site is down. Currently as this site is show down from long time and because of its back-links, our website (BannerBuzz.com) has been penalized by Google.
Industry News | | CommercePundit0 -
Usage of Frames within a Website
Hi Guys, I came across a client's website that was using frames, but the frames weren't showing data from another website, but other internal pages of the same site. 1 Page shows duplicate content, fetched from rest of the pages in the website. What would be the best solution for this?
Industry News | | kasiddiqi0 -
Hit By Penguin...Wait for recovery or do i change domains?
I have been working hard to recover from Penguin..and keep cleaning my backlink structure...and the site start getting value and now with Penguin update 5 or 2.1 the website again lost value.. Our website have huge no of backlinks and most of the website owners are not responding. Shall I wait for recovery or can i change the domain with same content and dead the olde one?
Industry News | | QudosAnimations0 -
Choosing an SEO Company
Hi Guys, My first question for the forum. So here's my question, everyone in here has something to do with seo, but how would you choose an seo company. There are many a wild claim made by so many companies. Having done seo on our portfolio for about 6 years, however now I just dont have the time to spend. In my initial inquires I have asked for examples of their work and run a back link analysis to see the kind of links they have been building for their clients but so far all I have found is a load of directory links and no real innovation. I would be interested in your thoughts of how to sound out some companies. Thanks Alex
Industry News | | alexkemsley0 -
How to handle spam SEO companies soliciting your clients?
My clients keep getting spam email or messages in the contact form, about how they could be ranking better, they're not hitting keywords they should be, etc. Typical scare tactics trying to solicit new clients. How do you deal with this?
Industry News | | CFSSEO0 -
SEO Company In France
Hi Guys I am currently looking for an SEO company in France. Cant anyone recommend a good reputable agency? Thanks
Industry News | | EwanFisher1 -
Subdomains seen as one site
Earlier this month Google announced that sub-domains are now
Industry News | | AlanMosley
be treated as one site. At first I thought this was good news as I like to use
sub-domains for separation of categories and the like. But what about links
from one sub-domain to the other, they uised to be external links now they are
internal links. If you don’t have many external links, I would say that the
cross sub-domain links would have been important, if you have a lot of external
links then the flow of link juice would be of more benefit. I think overall its
is a good thing. Does anyone have any opinions about this or know of any writings
on the subject since this announcement? http://googlewebmastercentral.blogspot.com/2011/08/reorganizing-internal-vs-external.html0