How does the new local pack change rankings?
-
So I just saw this afternoon that google has changed how the local pack displays listings, only 3 listings now show. Also Google continues to distance itself from Google+. Now it seems getting in the top 3 of the local pack is going to be even more competitive.
What should the strategy be now for competing in the local pack? Has it changed? Or just stick to tried and true local optimizations?
-
Hey Sam,
I started a thread on this over here: https://moz.com/community/q/the-local-stack-rollout-a-new-day-in-local
Please, pop over.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Practitioner Vs Practice Listings: Local Pack Issues
Hi, and THANK YOU! in advance for any input you give, its much appreciated. We've been doing research on this and also wanted to see if the community could provide any more input. We work with a plastic surgery clinic. The namesake of the surgery clinic is that of the first doctor: Practice Name: Gardner Plastic Surgery Plastic Surgeon 1: Dr. Gardner (we've worked with him since at least 2015) Plastic Surgeon 2: Dr. Baccaro (joined practice June 2018) Plastic Surgeon 3: Dr. Crespo (joining their practice starting Sept. 1 2020!) To summarize our issues to date: As we brought on our new surgeon Dr. Baccaro in 2018 we decided to ultimately claim his practitioner GMB listing, and to claim Dr. Gardner's (which had been unclaimed and we had to eliminate duplicates.) Before deciding to utilize the supplementary practitioner listings, we were managing/optimizing their main practice listing: Gardner Plastic Surgery. We continued to primarily/heavily optimize “Gardner Plastic Surgery” and mimicked the details for “Dr. Gardner” and “Dr. Baccaro” From Dec. 2018 - Jan. 2020 we would from time to time notice that "Dr. Paul Gardner's" individual listing was showing up in Local Pack instead of "Gardner Plastic Surgery" but it was not really a big issue, happened very occasionally. Around Dec. 2020 - Jan. 2020 we experienced some Google errors when trying to create Google Posts with videos--it resulted in a few very random and unexpected suspensions. We were posting appropriate content, it seemed that Google was struggling to process our video files from API and it would get stuck in a loop etc. All in all the suspensions happened, and we worked with Google many times to try to understand and stop that from happening. Fortunately that hasn't happened since (and we now don't post videos to Google posts because that was a bit too stressful. We still upload to main photo/video area) Since February 2020 to present we have consistently noticed "Dr. Paul Gardner" appearing in place of the well-optimized full of photos/videos/posts "Gardner Plastic Surgery." We thought algorithm updates etc./COVID were all factors as to why doctors may be more prescient than a clinic. There were times where we thought it was fixed for sure, only for it to continue to crop up. Specifically we were trying to rank for the search term "naples plastic surgeon" What We've Done So Far: I've done a LOT of research and understand a number of errors we were overlooking from Q&As like this (duplicate categories/phone numbers): https://moz.com/community/q/gmb-page-for-law-not-ranking-but-individual-attorneys-names-are And: https://moz.com/community/q/partner-outranking-main-site-in-local So I understand we have some decisions to make on the best path forward. We’re guilty of just about all of the issues Miriam elaborates on. ** As we move forward there are a few elements at play:** They are adding a new surgeon to the practice in September, we’re excited! Making a clear decision before he arrives is important With the addition of the 3<sup>rd</sup> surgeon “Gardner Plastic Surgery” is actually changing the name of its business to “Naples Plastic Surgery” as its much more suiting to the growing scope of practice. ** To end:** Wow. I wrote a lot and really appreciate it if you stuck with me! Some thoughts I had that I wonder if anyone has insight on: Is the fact that “Gardner Plastic Surgery” is “Dr. Gardner’s” namesake a huge factor into why the individual doctor is popping up more often? He’s well known and his name and his business name have been around the internet for years longer than Dr. Baccaro etc. Do you think changing the name to “Naples Plastic Surgery” along with other needed updates could help address the issue? Could our string of unfortunate, though ultimately well-intentioned suspensions be part of what’s enabled “Dr. Paul Gardner” to prop up as well? Should we choose to heavily optimize all listings and see how diversifying categories etc. helps? Should we try to de-optimize and focus on practice profile for now as that’s our main listing? If you have any other recommendations, I’d love to hear them. I think working on optimizing and diversifying our listings would be useful. Thank you again.
Local Listings | | MoxxiMarketing0 -
Radius Size around GMB location for google local search
We are a digital marketing agency Our clients are (virtually all) retail automotive dealerships. We compete in various market places coast to coast (USA). Since Google puts retail automotive dealerships under Local SEO umbrella, is it known ( published ) how large is the radius around my client's Google My Business rooftop's address? How wide is their search 'reach' according to Google? Asked another way, in a triangular, three SEO geo area, with one city being at the epicenter of the population dispersion, and my client, versus my client's competitors being different distances from where the majority of the population emanates from, all other SERP factors being equal (assumption) between the two competitors, how far is each clients REACH from a Local Search standpoint. Is this known? Published by Google. ONE example: https://www.google.com/maps/dir/BMW+of+South+Albany,+U.S.+9W,+Glenmont,+NY/42.7662693,-73.8138088/@42.6727121,-73.7993527,12z/data=!4m9!4m8!1m5!1m1!1s0x89dde0fe8829c405:0xd915fb9b3b60bf33!2m2!1d-73.7973301!2d42.589211!1m0!3e0
Local Listings | | GaryT_SEO1 -
Evidence that high organic rankings impact positioning in the Google local pack?
I'm looking for articles/evidence that if you have a high ranking organic listing that it will improve your chances of being in the local pack. I came across this about a year ago, but I have had trouble finding articles to support this. Does anybody know of any recent articles and/or studies that show a correlation of high organic listings and local pack visibility? Thanks!
Local Listings | | BigChad20 -
My website Not ranking in google
Hey there, My website Created in wix , & its Ranking in google, i have searched & get know That Websites By wix are nt getting indexed by google is this true?? If not then what are steps i can take To boost MY Site SEO I have Read article Of Wix Here . please check, Thnx in advace
Local Listings | | falguniiepl10 -
Local Search and Schema.org - Do I need to tag up the "same as" Property to all my citations to help with local rankings?
Hi All, We have implemented Schema.og on our website and this also includes the local business schema for all of our branches.However I've read an article (see below ) which says we should also be doing "same as " property and linking this to ALL of our citations such as google plus page , yelp , bing places, city search etc etc as this will help with citations. I am wondering if anyone has done this ? - And if so , has this helped with local rankings etc - I don't really want to invest the extra costs to get this done if I can't find anywhere that says its made a difference - The article from whitespark - says - "when you create new citations for your business (or for your client’s), it’s a waiting game hoping that Google and the other search engines will find your new citations quickly and make the connection between those listings, the business, and the website. The “sameAs” property can help make that process much quicker _and _easier. Schema.org explains that the “sameAs” property is used along with the “URL of a reference Web page that unambiguously indicates the item's [or business’] identity.” By using the “sameAs” property in your NAP schema markup, you can tell search engines that the business you’ve marked up is the same one found at a certain citation URL Of course, Google+ isn’t the only important citation source. There’s also Bing Places, Facebook, Yelp, Citysearch and a few others. The nice thing about many schema.org properties is that you can use them multiple times in your markup." I am wondering what peoples thoughts were and whether they has implemented this and if so , did it help ? thanks Pete | [sameAs](http://schema.org/sameAs) | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |
Local Listings | | PeteC121 -
Multiple locations and local directories
Hello, A client has opened a new office in another city. I have created a local landing page for this city. Now I want to build citations for it. However, I have already set up directories like Yelp/Yell with the primary/original address in the original city. Is it OK to set up new citations using the new city local address. The company name stays the same obviously. So I will have duplicate listings on the directories for the same company. Will this work? Thanks for any help
Local Listings | | AL123al1 -
International Local Directories
I am wondering if anyone has come across a list of local directories for all countries/ regions. Like if there is a cheat sheet anywhere for what local directories exist for Australia, Singapore, New Zealand, UK, etc.
Local Listings | | EPICcreative0 -
Local seo yoast plug in
https://yoast.com/wordpress/local-seo/ Anyone used? Any good? I have purchased as Yoast seems to be a good all rounder. I am targetting geographical and my question is: Is there any seo benefit ?It isnt a requirement of the plug in to add a physical addess ( you can add that it isnt and put a town) I did a quick test http://www.themorrisagency.co.uk/locations/kent-band-hire/ In conjunction with an area page would Mr Google smile with glee or get his big red marker out ? Cheers as always!
Local Listings | | Agentmorris0