Is Having Broken Outbound Links on old blogs posts an issue?
-
Please note that these old posts hardly get any traffic. Ive heard both sides on this.
thanks,
Chris
-
Great advice, love it. Thx!
-
This is on a small business website in one city.
Please note that these old posts hardly get any traffic.
I assume that the real issue with broken links is when they occur on one of your main navigational links that drives most of your traffic?
I just view this as a minor issue, where as broken links on main pages where there is a lot of traffic is much more alarming or pressing.
First, it sounds like you are making excuses for not fixing them.
If these posts get hardly any traffic then maybe they are not very good posts. If they are worthless then dump them. If they have potential then improve them.
No matter where these broken links are it is a sign of low form, of a website that is not tended, of a website that Google might view as low quality.
Today, more than ever, the game on the web is about quality. The most important thing that you can do is buy into that.
-
Thanks for the info, appreciate it and totally get it. Just seems like very low priority if you will when these links are on old posts (2014/13) that very few at most visit. Additionally, i read that the Google bot simply moves on. I just view this as a minor issue, where as broken links on main pages where there is a lot of traffic is much more alarming or pressing. Thx
-
My view is you should fix all broken links. Also investigate why broken.
The primary reason is the "google bot". In short Mr Google Bot hates broken links and it means he cannot crawl your site properly this could lead to a decrease in rankings, a Mr Bot stumbles into a dead end (broken link) and thinks the rest of your site has closed as well. Hasta la vista...
It is simply not worth the risk.
-
Hi there
I would fix them. Otherwise, if the articles aren't getting any traffic, rankings, or are out of date, I would see what I can do to improve those old posts or remove them. There may be opportunities to update, you never know.
It may be a good time to perform a content audit.
Broken outbound links are frustrating for users, especially if it's a link to an article backing up your points or data. Always make sure they work. Remember - at the end of the day you want to have a great user experience - outbound links are a part of them.
Plus, a lot of broken outbound links may show crawlers that you're not paying attention to your site, or the site isn't being kept up to date.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do old backlinks still help with new URL with 301 redirect? Also I added the www. How does this affect it all?
I changed my URL from exampledetailing. com to exampleautodetailing. com. It is redirected with a 301. Also, it is on Squarespace AND I opted to add the www. So will the old backlinks of exampledetailing. com still help the new URL exampleautodetailing. com or do I need to try and update all the links? Also, future links, do I need to include the www. or just the root domain of exampleautodetailing. com or even the whole https://wwwexampleautodetailing. com? I believe the www is considered a sub domain and a new entity on Google, so I am not sure how that works. Thank you!
Local Website Optimization | | Rmarkjr810 -
International SEO: reposting my own posts to different ccTLDs versions of my website
Hello there Moz community! Moz has been super helpful for me and the team, keep up the good work! I have searched online for answers regarding my specific situation, but I haven't found any. I'm asking my fellow Moz users in hopes of an answer. Maybe this thread will help others too. I currently have this domain: https://eco-reusable.com/ I would like to target Ireland and the UK with my keywords so I have just bought eco-reusable**.IE** and eco-reusable**.CO.UK** My questions are: 1. In order to rank as high as possible for Ireland, do I create a new website for eco-reusable.ie using the same pages but changing all the content slightly so it is not duplicate content OR do I point the eco-reusable.ie domain to eco-reusable.com? By having two sites, we will add more hours but we don't mind if that will be of benefit in the longrun for ranking high in Ireland. I have the same question for eco-reusable.co.uk
Local Website Optimization | | Gael_Regnault
If we have to create three websites and make similar content (not duplicate), we will if it will be better for ranking high in ireland for .ie, in the UK for .co.uk and for the rest of the world for .com 2. If we create three websites, can I safely "copy/paste" my blog posts without being punished by Google for duplicate content? If so, how much variation do we have to have for each of the three sites if we are writing blogs that are the same context. Thank you in advance! 🙂0 -
Local Site Linking to Corporate Site In Main Menu - Bad for SEO?
Hi, We have 'local' websites for different countries (UK, DE, FR, AP, US etc.) and a corporate website, the local websites are going to be linking back to the corporate website in the main menu (think about us, terms and conditions kind of pages). Any local products will have their own pages on the local website but global products will be linked back to the corporate website. We will be placing an indication the user will be going to another website next to those menu links that go to the corporate website. Is there any drawback to this for SEO? Should we use nofollow in the menu structure of regional websites for these links? Thanks for your help.
Local Website Optimization | | UNIT40 -
I have a Wordpress site that ranks well and a blog (uses blogger) with slightly different URL/domain that also ranks decently. Should I combine the 2 under the website domain or keep both?
I realize that I am building essentially 2 different sites even though they are connected, but on some local town pages i have 2-3 results on Page #1. Nice problem to have eh? But i am worried as for a lot of my surrounding towns my competitor has the top listing or definitely ahead of me, so i am wondering if i combine or convert my blog into the same domain as my site, then all of that content + links should hopefully propel my site to #1. Anyone have an experience like this? thanks, Chris
Local Website Optimization | | Sundance_Kidd0 -
Will hreflang eliminate duplicate content issues for a corporate marketing site on 2 different domains?
Basically, I have 2 company websites running. The first resides on a .com and the second resides on a .co.uk domain. The content is simply localized for the UK audience, not necessarily 100% original for the UK. The main website is the .com website but we expanded into the UK, IE and AU markets. However, the .co.uk domain is targeting UK, IE and AU. I am using the hreflang tag for the pages. Will this prevent duplicate content issues? Or should I use 100% new content for the .co.uk website?
Local Website Optimization | | QuickToImpress0 -
Ecommerce Site with Unique Location Pages - Issue with unique content and thin content?
Hello All, I have an Ecommerce Site specializing in Hire and we have individual location pages on each of our categories for each of our depots. All these pages show the NAP of the specific branch Given the size of our website (10K approx pages) , it's physically impossible for us to write unique content for each location against each category so what we are doing is writing unique content for our top 10 locations in a category for example , and the remaining 20 odd locations against the same category has the same content but it will bring in the location name and the individual NAP of that branch so in effect I think this thin content. My question is , I am quite sure I we are getting some form of algorithmic penalty with regards the thin/duplicate content. Using the example above , should we 301 redirect the 20 odd locations with the thin content , or should be say only 301 redirect 10 of them , so we in effect end up with a more 50/50 split on a category with regards to unique content on pages verses thin content for the same category. Alternatively, should we can 301 all the thin content pages so we only have 10 locations against the category and therefore 100% unique content. I am trying to work out which would help most with regards to local rankings for my location pages. Also , does anyone know if a thin/duplicate content penalty is site wide or can it just affect specific parts of a website. Any advice greatly appreciated thanks Pete
Local Website Optimization | | PeteC120 -
Potential sexaual harrassement issues in adding home address to website
Hello Google Local Experts I'm a little stress, to put it mildly. I have been working hard to get to grips with Google+ and Google Local. I have followed all the advice on Moz that I can lay me hands on. Following advice, I have added my private address (in rich text snippets) to the header of my own site. I've not felt particularly comfortable about doing that, but it's clearly one of the messages Google Local requires to be sure that your site is authentic. My concerns got concrete last evening when a new follower on Google+ started to send me private messages - culminating in asking where I lived. Despite family demands I went straight to my site and removed my house number. Now I know I'm messing up my NAP - but Ahh - my About section points straight to my site which at that point had my full address in Bold on each page of my site. I really am upset about this and think that Google should be rethinking their demand for displaying a companies address on the site. If you are self employed you are put in a vulnerable position which is morally questionable. Please would someone give me some advice on the best way to address my worries in the short term? Please could someone with a bit of clout point this potentail danger to women out to the powers that be in Google?
Local Website Optimization | | catherine-2793882