Should I change my listing title or even my domain

[Brumas]

I have a domain for a lawn maintenance company. The domain is something like mycompanyyardcare.com

Even though this company do yard care most of the business that is trying to attract is Lawn maintenance. The keywords that most people type when they are looking for this service is "lawn care".

Should i change my domain to mycompanylawncare.com instead of mycompanyyardcare.com?

Other thing, in the listings or links that I'm creating in directories, the company name is Mycompany yard care & snow removal. Should I change to Mycompany lawn care & snow removal?

[Adlanera]

Title Change is the best idea. You should not change the domain name. It will harmful to your website.

[MiriamEllis]

Hi Joao!

This is a really good topic and you've received some very important advice from both Matt & Bryan.

Your situation is exactly why my ultimate preference is to have local businesses choose a domain name that reflects their real-world brand rather than focusing only on keywords. Your business could eventually expand to include, lawn care, yard maintenance, landscaping, snow removal, tree trimming, controlled burning and who knows what all if you are growing! You can't fit all of that into a domain name. But, if a business name is TidyYards and the domain name is simply TidyYards.com, then the business will have to focus on the strength of things like its content rather than hoping that an EMD will do the trick. I definitely understand that Google is still rewarding keyword-focused domains, but to me, this is a holdover from their less-sophisticated past that I believe will recede over time. In sum, I think building a strong real-world brand is more important than keywords in your domain. If you're considering starting from scratch, you might want to throw that idea into the mix.

[MiriamEllis]

You are 100% spot on about needing to be sure if you change this in one place, you must then change it in all. Good advice, Bryan!

[MattRoney]

Just keep in mind that there will be a number of other SEO ramifications if you decide to migrate domains. I can't say for sure not being totally familiar with your company/site, but in my opinion it would almost never be worth it to change domains for the reasons your considering. There isn't much of a bump from the domain name, and the search engines are getting much better at recognizing context, intent, and synonyms.

You may want to read through Cyrus Shepard's "Keywords to Concepts," which may help you understand the concept of topical search. It's actually possible that "yard care" is helping you with "lawn care," too.

You may want to incorporate phrases like "lawn care" into some of your site's copy, just to be safe, but I sincerely doubt it would be worth it to go through a domain migration just to change "yard" to "lawn" in your URL.

[Lumina]

That really depends on what your analytics say. If the trade-off between the volume you do get for "yard care" would remove a lot of traffic, or your site is well-ranked for that, changing to "lawn care" may hinder you more than hurt. Again, this depends on your rankings, keyword goals, and how much a difference the switch might make. All that said, from what you're saying it sounds like the switch to "lawn care" may benefit you in the long run.

Another important note: if you're going to change the branding/name from "yard care" to "lawn care", make sure you do it everywhere. In every directory you're active on, all social media, and other branding. It's important that those things be universal.

One last note: While changing your keyword focus, I'd suggest still having content for "yard care" as a keyword so that you don't lose as much of the work as you may have put into it.