Domain Authority
-
Hi
Our website Domain Authority isn't as high and was wondering why it's not increasing. Compared to 1 or 2 competitors we're not scoring as high as them. Are rankings are good for all chosen keywords.
Just trying to get a better handle where our site is falling short on.
-
These are great answers by Andy and David - thanks guys!
For the Domain Authority discrepancy in your campaign vs Open Site Explorer, can you write into us at help@moz.com with the specific examples that you're seeing so we can take a closer look at what may be going on?
Thank you!
Kevin
Help Team -
I have actually noticed a difference between the campaigns dashboard and open explorer two completely different figures. This is why i am possibly confused with the DA score in Moz.
-
My experience with domain authority is that it is greatly effected by backlinks to the root domain, so that would be my first comparison against you and your competitors.
Have you experienced low Domain Authority since the website started or have you only recently had a massive drop?
MOZ's latest API update has affected allot of domain authorities due to the crawl size as I know a few of our clients saw some really strange fluctuations which is worth noting if you are only seeing a drop this month?
-
Hi,
First of all, have a read of how DA is scored here. There are going to be so many factors that play a part in this that would be impossible to tell exactly why this is - most like to start looking at their backlinks, so perhaps start by checking this out using Open Site Explorer?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | | Fulanito1 -
Move a blog from a domain to a new domain in the same hosting server
I have the need to find the best solution to move my viverezen.org blog on new domain naturazen.org because somebody stolen my brand. Now I registererd brand NaturaZen and I am going to use this website as main and have the old viverezen just to point in the new website I dont want lose autority and more important I dont want lose the 500 visits I have everyday. Both domain are under same hosting company What is best SEO solution you can give me to help? I thought to point the hosting on new domain naturazen and put all link with redirect 301 on viverezen but probably I am wrong stuck_out_tongue thanks for your help
Intermediate & Advanced SEO | | VivereZen0 -
Is my domain scorched earth from Penguin?
http://pisoftware.com was never a huge leader of traffic, but it ranked top 5 for my money keyphrases, and was bringing consistent quality visitors. As traction went up, that traffic just became more valuable. I was happy. Then Penguin came along, and made me sad. 60% loss in traffic, I stayed calm. I disavowed. I sent emails asking for links to come down. I atoned for my sins (of the distant, distant past - I know better now) - and waited. Never a hard penalty, never an email from Google - just rankings that got hammered. From #3 for my best keyphrase for #25 today. I write content, and I try and write it better all the time. I try to make it valuable. I leverage social media to the extent that I can. I do outreach. I'm trying to be patient, but it's hard when the software is awesome, and so few people see it. I'm considering starting over - or maybe even just creating another domain to use if this one never comes back. I wonder on the thoughts of experts. At MozCon I talked to a lot of people in the same boat, and it seems we are all taking similar steps. So the questions: 1. Should I start over? Or stay the course? 2. What has worked for others - what seems to have been the most valuable in getting back on the rise? 3. Thoughts on the site as it is now? I've worked lately on speed, mobile rendering, etc - and it seems responsive and solid to me. Thanks in advance, you crazy bunch of Mozzers you. Kelly
Intermediate & Advanced SEO | | Kellster0 -
301 many smaller domains to a new, large domain
Hi all, I have a question regarding permanently redirecting many small websites into one, large new one. During the past 9 years I have created many small websites, all focusing on hotel reservations in one specific city. This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website. To not loose any benefit of my hard work the past 9 years, I want to permanently redirect the smaller websites to the correct section of my new website. I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites, I am not so sure and would like to have your input. Here is what I would like to do: (the domain names are not mine, just an example) Old website: londonhotels.com 301 to newdomain.com/london/ Old website: berlinhotels.com 301 to newdomain.com/berlin/ Old website: amsterdamhotels.com 301 to newdomain.com/amsterdam/ Etc., etc. My plan is to do this for 50 to 100 websites and would like to have your thoughts on if this is an acceptable strategy or not. Just to be clear, I am talking about redirecting only my websites that are in good standing, i.e. none of the websites I am thinking about 301'ing have been penalized. Thanks for your thoughts on this.
Intermediate & Advanced SEO | | tfbpa0 -
Domain Choise
Hello, Im working a e-commerce shop, and my question is about choosing the domain. Presently the website is not performing good with the domain www.casaobjecto.com, that is the brand name of the shop. Now I have made my analysis about keywords and conclude that it would be very interesting to have a domain name with the main keyword that im targeting. The domain is available. If I choose the maintain the www.casaobjecto.com as main domain and the other keyword domain pointing to that site, whats the influence that can take in the keyword im looking for? Or should I replace the target keyword domain (becomes the main domain) by the brand domain name? Whats the best choice? Tks in advance, Pedro M Pereira
Intermediate & Advanced SEO | | PedroM0 -
Domain buying
hello Mozzers - a bit shout out to all of you. Question - I have a 3 keyword, and the domain is available - the only thing is it has a hyphen example: black-book-covers.com Is it worth getting this domain? There is a fair amount of traffic to this domain. Thank you all - we love you, Best, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Is this splitting my authority or link juice?
Hi Using seomoz i am getting told that a 302 temporary redirect is occurring on some of my pages for instance. http://www.eco-environments.co.uk/solar-power/ Then redirects here http://www.eco-environments.co.uk/solar-power/default.phuse is this splitting my page authority because of the temporary redirect? I just want to make sure i have fully understood what's happening before i go to the company who designed and developed our site as i am convinced this is hurting my rankings. Thanks
Intermediate & Advanced SEO | | Nickhoyle10 -
Buying a banned domain
Hello all, I've found a exact match keyword domain that I'm able to buy. Problem is that I'm under the impression it might have been banned by google, currently it is only showing adsense without content. The site can't be found using the cache: or site: parameters in Google and the PR is 0. What are your experiences on buying a banned domain and how can I double check if the domain is banned? This blogpost suggests I should not buy it, any other opinions? Thanks. Hellemans
Intermediate & Advanced SEO | | hellemans0