Paid search impact on Organic Search traffic - Is it in the positive side or negative side?
-
Recently came across an article stating that Paid search may affect traffic through Organic search.
Did anyone have similar experience?
-
John is spot on. The other factor to consider is personalization. When people are in a research mode and visit your site via paid search, they are more likely to have a personalized organic result for your site since they've already visited it. On long sales cycle transactions, this can be a very significant factor!
-
People will see your ads, and then go to your site, or search for it to find more information. In Adwords, for display campaigns, Google will show you "view-through conversions", which occur when someone sees your ad and didn't click it, but went to your site and converted. This happens (at least for us) more often that I would have expected. For some of our campaigns, almost 1/3 of our conversions are view-through conversions. Google doesn't track this for search ads, but yes, just having your name out there on ads will get people to look at your site, or remember it and search for it later.
It's not getting a boost from the search engine just because you buy their ads... it's because people will remember seeing your ads and then go and search for your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Massive unexplained organic traffic drop; disappeared from Google
Hi there,
Search Behavior | | katelynroberts
Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week. We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword. What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering. Screen Shot 2024-02-26 at 3.12.25 PM.png
Screen Shot 2024-02-26 at 3.07.52 PM.png0 -
GA traffic locations must be wrong? Most hits from a state we don't do business in!
I launched a website earlier this year. Very limited traffic, 200-300 a month. It is an info site for a specialized business. However, when I review my GA traffic reports, 20% of our traffic comes from one city in Virginia. (although the company does business in many states, it does not in Virginia) or anything close. The bounce rate is 97%! Could it be a web scraper or some kind of redirect?
Search Behavior | | bakergraphix_yahoo.com0 -
Export Google Search Results
I would like to export a list of pages indexed by Google and other search engines. According to our site search with google, we have over 300,000 pages indexed. Anyway to export a list of all of these pages? Tools like ScreamingFrog (which I own a copy of) can crawl your site but does not tell you the pages indexed by a search engine... I've tried using tools that will let you export each page of the results. However, this won't work for a 300K page website. Thanks for your help!
Search Behavior | | Evan_Wright0 -
Free Tool that allows you to compare traffic for multiple websites
I'm banging my head on this one. In the past I was able to use Compete.com, Quancast, Google Trends, and Alexa, but now all these sites either required you to have Pro membership (pay) or they discontinue it like Google Trends for website. I need to do this comparison for one of my client... their traffic versus 4 of their competitors. Any suggestions would be greatly appreciated. Have a blessed Day, Benny
Search Behavior | | ACann1 -
Google keyword planner shows low search volumes
Hello, There are some terms that you'd expect to see a lot of results. In fact, in the old days of Keyword Tool, I recall seeing thousands of results for a keyword like "anderson cooper". Today, I see a small amount as a monthly average. Am I doing something wrong? All I really want to do is find search volumes on particular keywords either globally or local to a country. And it's proving soo hard! 😞 Screen_Shot_2013_11_26_at_11_13_20_PM.png
Search Behavior | | mhamilton0 -
Local vs Global Search Results Yield Very Different Rankings Lately
When I monitor my website's rankings, I always do it from Canada (direct connection) and from the USA (using a VPN in Arizona). I've been monitoring rankings this way for the last 3 years. Most of the time, I got similar results (-5 / +5) from both location. My website is a ".com" and targets an international audience. Lately (is it since Panda 22?), I've seen dramatic differences in rankings from both locations. Some keywords will rank in the top 10 on Google.com (from the USA) while they will appear on page 3, 4, 5 and even lower on Google.ca (from Canada). The thing is, the top 10 results on Google.ca are not even from canadian websites. Fact of the matter, there are even some results from India websites (.in) in the top 10! I understand that Google.ca will give advantage to websites from Canada (or targeting the canadian market / .ca domain name) over international / US websites but there's never been such a huge difference in rankings until lately. Has anybody else experienced this? What are your thoughts?
Search Behavior | | sbrault740 -
Local search advice?
Some sites i promote limit their services to 50 miles around their location how best is it to optimise their websites. Currently they don't rank very well for non localised search terms but they do very well for term which include their local area. is this something they should be concerned about? Any tips and advice on optimising for local search are greatly appreciated. thanks
Search Behavior | | Bristolweb0 -
What is your traffic mix?
Read Rand's post on the blog about diversity in traffic source http://www.seomoz.org/blog/traffic-source-diversity-is-essential-for-successful-seo. I would be very interested to know from mozzers, how their experience has been with traffic share. While you answer, please be kind enough to share the following: 1. The niche of the website you wish to quote in your answer. 2. The means of promotion you use (SEO, Social Media, PPC, Display, Affiliate) 3. The reason you think you cited this example and do you think it has been a success or a failure or somewhere in the middle? Appreciate your time, thanks.
Search Behavior | | saibose0