Keyword phrase for entire site
-
Hey everyone!
I'm fairly new to SEO but I have a large number of sites I'm needing to SEO. I'm a tad confused as to how many keyword phrases I should use throughout my site. For example, my site is www.uluru.travel. I want to rank highlight for the phrase 'uluru tours' throughout the site, as many of my pages list uluru tours and people searching for this phrase are my type of customers. As you can see I've tried to do some basic on page SEO for that phrase by including it in page title, headings etc. But the entire site doesn't seem to rank very well.
Would you guys suggest trying to target 'uluru tours' phrase throughout the entire site of just focus a couple of pages on this term?
Any advice is greatly appreciated guys!
Cheers
-
Hi Lehia!
Something I recommend all the time is to read through Cyrus Shepard's "Keywords to Concepts," which covers topical keyword research. It might help you to understand how best to think about your keyword targeting.
-
Hey Moosa, thanks for your advice! I will get onto creating unique tags for each page as mentioned.
-
Hey Alick,
Thanks for your tips. I didn't realise this would be a problem...how wrong I was! I have a page called '3 Day Uluru Tours'...would it be a problem to call it this considering it includes the keyword phrase 'uluru tours', or does adding '3 day' to the front create a long tail that will be unique enough?
-
As far as my understanding goes about SEO the way you are targeting the keywords on your pages is not the correct approach. My advice is to list down all the keywords head and long tail keywords and then map the keywords on different part of the website accordingly.
I usually target one to two keywords per page and then set the page content accordingly. Once done you will have a clear idea if what pages to target against which page when building quality links back to your website.
It is best to hire a SEO Consultant that can help you with these issues and help you get better visibility in search engine form the keywords that you ideally want to target. If you go with this approach you might not be able to outrank your competitors.
Hope this helps!
-
Hi Lehia,
I have checked your website and I found that you are doing on page terribly wrong, you cannot use same meta title/same keyword on two different URL.
Home page meta title and Uluru tours (http://www.uluru.travel/uluru-tours/) have almost same meta title.
You should target 'Uluru tours' for one URL only so it is better to target for URL - http://www.uluru.travel/uluru-tours/
First I would like to advice you to first go through SEO basic so you can understand things very well then you can implement on your website .
Here is one of the best SEO tutorial for beginners @ https://moz.com/beginners-guide-to-seo
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Site ranks good for all keywords except the important ones
Hey guys I am the marketing manager for https://www.tadibrothers.com/, i started a year ago when the website was ranked very poorly on most keywords, I got most of our nitch keywords rank well to fist page except the most important ones. backup camera
Intermediate & Advanced SEO | | TadiBrothers
backup camera system
wireless backup camera system
rear view camera Our backlinks campaign is doing well 15 backlinks on average every month.
on-site optimization is also good.
Our Domain authority is better than all our competitors. Can anyone Please help me to understand why they do not rank well? Hope to hear from someone soon1 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Keyword research when the site's subject is low volume
Hey guys, what do you do when you planning a new website and doing keyword research for a site when the avg. search volumes are relatively low. We set up run contact centres for UK charities including voice, webchat, sms, email and response fulfillment etc. It seems that people aren't really searching that often for this 'sexy subject'. Average volumes for searches with some intent/qualifier range from between 10-100 monthly searches. What sort of strategies would you adopt in this scenario? Do you optimise for what you can and then make a large focus on other digital marketing tactics such as content marketing, social media, email marketing etc. Thanks for your time guys Leo
Intermediate & Advanced SEO | | Leo_Woodhead0 -
Other domains hosted on same server showing up in SERP for 1st site's keywords
For the website in question, the first domain alphabetically on the shared hosting space, strange search results are appearing on the SERP for keywords associated with the site. Here is an example: A search for "unique company name" shows the results: www.uniquecompanyname.com as the top result. But on pages 2 and 3, we are getting results for the same content but for domains hosted on the same server. Here are some examples with the domain name replaced: UNIQUE DOMAIN NAME PAGE TITLE
Intermediate & Advanced SEO | | Motava
ftp.DOMAIN2.com/?action=news&id=63
META DESCRIPTION TEXT UNIQUE DOMAIN NAME PAGE TITLE 2
www.DOMAIN3.com/?action=news&id=120
META DESCRIPTION TEXT2 UNIQUE DOMAIN NAME PAGE TITLE 2
www.DOMAIN4.com/?action=news&id=120
META DESCRIPTION TEXT2 UNIQUE DOMAIN NAME PAGE TITLE 3
mail.DOMAIN5.com/?action=category&id=17
META DESCRIPTION TEXT3 ns5.DOMAIN6.com/?action=article&id=27 There are more but those are just some examples. These other domain names being listed are other customer domains on the same VPS shared server. When clicking the result the browser URL still shows the other customer domain name B but the content is usually the 404 page. The page title and meta description on that page is not displayed the same as on the SERP.As far as we can tell, this is the only domain this is occurring for.So far, no crawl errors detected in Webmaster Tools and moz crawl not completed yet.0 -
Why is my site not ranked?
Hey, does enybody have an idea, why my site www.detox.si is not ranked for the KW detox in www.google.si (Slovenia). It is being indexed, but it does not rank and i have no idea why. Best, M.
Intermediate & Advanced SEO | | Spletnafuzija0 -
Because Goolge chose this link to my site?
I'm better ranked in Google for that link (http://www.vipgoldrj.com/paginas/ensaios.html) and not in (http://www.vipgoldrj.com/), you know you explain why? In all keywords, except that (luxury escorts in Rio de Janeiro) Sorry my english, I'm from Brazil and I'm using Google translator.
Intermediate & Advanced SEO | | WebMaster0210 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0